シラバス参照

開講年度(Academic Year) 2021 
科目コード/科目名
(Course Code / Course Title)
Cases in Marketing Strategy and Operations 
テーマ/サブタイトル等
(Theme / Subtitle)
Dissecting Design Marketing Management  
担当者 (Instructor) レヘトネン ミーッカユハニ(LEHTONEN, MIIKKA JUHANI) 
時間割 (Class Schedule) 春学期 (Spring Semester) 金曜日(Fri) 4時限(Period 4) 7302(Room)
単位 (Credit) 2単位(2 Credits) 
科目ナンバリング
(Course Number)
MIB6201 
使用言語
(Language)
英語
(English) 
備考 (Notes)  
テキスト用コード (Text Code) KN304 



授業の
目標
Course
Objectives
Learning outcomes for this course, upon successful completion, include the ability to: 1) understand how design, marketing, and management intersect; 2) reflect on design's role in marketing and branding; 3) analyze different value creation mechanisms and approaches; and 4) familiarize yourself with engaging and participatory marketing strategies  
 
授業の
内容
Course
Contents
At first sight combining design, marketing, and management might seem like a mixed bag of disciplines. This is why this course aims at dissecting them to show how and why they are important from the perspective of managing design-driven organizations. In essence, the aim of this course is to analyze intersections between design, marketing, and management by covering seminal texts from each domain. In more concrete terms, we will cover topics such as: what is value, consumers as co-creators of value, designing strategy, innovation and design management, and organizations as parts of systemic changes and innovations.  
 
授業計画
Course
Schedule
1. Introduction to the course, setting the scene 
2. Consumption as identity 
3. A brief, yet fascinating introduction to design 
4. Value creation: broadening our understanding 
5. Design meets marketing meets strategy 
6. New wave of consumer engagement 
7. New wave of studying consumers and delivering value propositions 
8. Design as strategic adaptation 
9. Guest talk on design management 
10. Innovations as balancing between novelty and traditions 
11. Strategy and design - an odd couple? 
12. Final presentations 
13. Final reflections and AMA (Ask Me Anything) 
14. Final exam 
授業時間外
(予習・復習
等)の学習
Study
Required
Outside
of Class
Students are expected to familiarize themselves with the readings and / or the episodes designated for each session.  
成績評価
方法・基準
Evaluation
種類(Kind) 割合(%) 基準(Criteria)
平常点(In-class Points) 100  %
最終テスト(Final Test)(30%) 、最終レポート(Final Report)(35%) 、Active class participation(15%) 、Individual learning diary (20%)
テキスト
Textbooks
No 著者名
(Author/Editor)
書籍名
(Title)
出版社
(Publisher)
出版年
(Date)
ISBN/ISSN
1. Giulia Calabretta et al.  Strategic Design   Laurence King Publishing  2016  978-9063694456 
その他(Others)
参考文献
Readings
Additional readings will be provided by the instructor during the first session of the course.
Nordic Rebels (www.nordicrebels.com) videos and podcasts will also be utilized.
その他
(HP等)
Others
(e.g. HP)
注意事項
Notice
 


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