日本語

Course Code etc
Academic Year 2024
College College of Business
Course Code BT161
Theme・Subtitle
Class Format Face to face (all classes are face-to-face)
Class Format (Supplementary Items)
Campus Lecture
Campus Ikebukuro
Semester Spring Semester
DayPeriod・Room Tue.2
ログインして教室を表示する（Log in to view the classrooms.）
Credits 2
Course Number GBU2101
Language English
Class Registration Method Course Code Registration
Assigned Year 配当年次は開講学部のR Guideに掲載している科目表で確認してください。
Prerequisite Regulations
Acceptance of Other Colleges 履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。
Course Cancellation 〇（履修中止可/ Eligible for cancellation）
Online Classes Subject to 60-Credit Upper Limit
Relationship with Degree Policy 各授業科目は、学部・研究科の定める学位授与方針（DP）や教育課程編成の方針（CP）に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。
Notes

【Course Objectives】

The Marketing Management course will provide the basic concepts, theories and methods; the necessary building blocks in understanding marketing. This course has three main objectives. The first is to help students understand how organizations in Japan create value in their practice of marketing. Primary emphasis is placed on marketing management in Japan with emphasis on branding, consumer behavior, segmentation and positioning, the marketing mix variables, distribution and communications. We will also be looking at different case examples ranging from Japanese corporations to Multinationals in Japan. Students will develop an understanding of marketing practice through extensive readings and class lectures. The second objective is to develop students’ ability to think analytically and strategically in addressing marketing problems. Finally, students will acquire the skills in analyzing and applying decision tools and the know-how of analyzing business situations and developing marketing plans as well as perform marketing research.

【Course Contents】

This course is focusing on marketing management in Japan with emphasis on branding, consumer behavior, segmentation and positioning, the marketing mix variables, distribution and communications. We will also be looking at different case examples ranging from Japanese corporations to Multinationals in Japan.

Japanese Items

【授業計画 / Course Schedule】

1 Introduction to the course, expectations and grading.
Situational Analysis and Value Creation
2 Micro environment Analysis
3 Macro environment Analysis
4 Segmentation, Target and Positioning
5 B2C
6 Mid term test
7 B2B
8 Pricing
9 Branding
10 Marcom
11 Social Marketing and Cause Marketing
12 Sustainable & Green Marketing
13 Final Presentation
14 Final Presentation

【活用される授業方法 / Teaching Methods Used】

板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above

【授業時間外（予習・復習等）の学修 / Study Required Outside of Class】

Reading assignments will be advised during class (and also announced on Canvas LMS) and students are expected to read before coming to class.
Discussions will also be held and students are expected to formulate and debate their ideas (per the reading assignments and assigned classes).

【成績評価方法・基準 / Evaluation】

種類 (Kind)割合 (%)基準 (Criteria)
平常点 (In-class Points)100 Class Participation(20%)
Midterm Test(40%)
最終レポート(Final Report)(40%)
備考 (Notes)

【テキスト / Textbooks】

その他 (Others)
Materials will be provided over Canvas LMS respectively.

【参考文献 / Readings】

その他 (Others)
Materials will be provided over Canvas LMS respectively.

【履修にあたって求められる能力 / Abilities Required to Take the Course】

【学生が準備すべき機器等 / Equipment, etc., that Students Should Prepare】

【その他 / Others】

This is a tentative schedule and subject to change. Changes will be communicated in class accordingly.

【注意事項 / Notice】

Sheltered Course(Min.TOEIC:730)