日本語 English
| 開講年度/ Academic YearAcademic Year |
20242024 |
| 科目設置学部/ CollegeCollege |
経営学部/College of BusinessCollege of Business |
| 科目コード等/ Course CodeCourse Code |
BT169/BT169BT169 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
Consumer Behavior |
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
|
| 授業形式/ Class StyleCampus |
講義/LectureLecture |
| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
秋学期/Fall semesterFall semester |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
月3/Mon.3 Mon.3 ログインして教室を表示する（Log in to view the classrooms.） |
| 単位/ CreditsCredits |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
GBU3101 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
科目コード登録/Course Code RegistrationCourse Code Registration |
| 配当年次/ Assigned YearAssigned Year |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ Prerequisite RegulationsPrerequisite Regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。 |
| 履修中止可否/ Course CancellationCourse Cancellation |
〇（履修中止可/ Eligible for cancellation） |
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
|
| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
各授業科目は、学部・研究科の定める学位授与方針（DP）や教育課程編成の方針（CP）に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。 |
| 備考/ NotesNotes |
This course is designed to provide an overview of consumer behavior and highlight the convergence and divergence in different culture and societies.
This course reviews a wide range of consumer behavioural theories from the various social sciences and explores the environmental influences on consumer behaviour. It also examines the importance of global consumer culture and its impact on the societies. Classes involves a blend of lectures, cases, class discussions and group presentations.
After completing the class, students should be able to:
1. Learn key theories and research from the behavioural science that help us to understand consumer behaviour.
2. Understand the process used when individuals, group or organisations make consumption decisions.
3. Apply these concepts and theories in developing and evaluating marketing strategies, understanding their value and limitations.
To complete the module successfully, attendance at all classes is advised. Students are also expect to work independently, undertaken any required background reading or practice exercises, and actively participate in discussions or small group work.
| 1 | Introduction and overview of the course |
| 2 | Buying, Having and Being: An Introduction to Consumer Behavior |
| 3 | Decision Making and Consumer Behavior |
| 4 | Consumer and Social Well-Being |
| 5 | Perception |
| 6 | Learning and Memory |
| 7 | Test 1 (Group Presentation) |
| 8 | Motivation and Affect |
| 9 | The Self: Mind, Gender, and Body |
| 10 | Personality, Lifestyles, and Values |
| 11 | Attitudes and Persuasive Communications |
| 12 | Group Influences and Social Media |
| 13 | Income and Social Class |
| 14 | Test 2 (Final Exam) |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
A list of cases and articles will be provided via the e-learning system. Articles are from leading consumer research journals as well as some popular business magazines. It is highly recommended that students should check their email box regularly in order not to miss any notice from the lecturer.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Mid-term Group Presentation(30%) Case Study (X2)(20%) Class contribution(20%) 最終テスト(Final Test)(30%) |
| 備考 (Notes) | ||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Michael R. Solomon | Consumer Behavior: Buying, Having and Being | Pearson | 2019 | 9780135213544 |
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Frank R. Kardes; Maria L. Cronley; Thomas W. Cline | Consumer Behavior | Cengage Learning | 2014 | 9781133587675 |
| 2 | Lianne Yu | Consumption in China | Polity | 2014 | 9780745669717 |
| 3 | Antony Palackal | Globalization, Consumer Culture and Identity | Rawat Publications | 2011 | 9788131603963 |
| 4 | Jean Baudrillard | The Consumer Society | Sage | 2016 | 9781473982383 |
| 5 | Joel Stillerman | The Sociology of Consumption | Polity | 2015 | 9780745661285 |
| 6 | Catherine V Jansson-Boyd | Consumer Psychology | McGraw-Hill | 2010 | 9780335229284 |
| 7 | Richard P. Bagozzi; Zeynep Gurhan-Canli; Joseph R. Priester | The Social Psychology of Consumer Behavior | Open University Press | 2002 | 9780335207220 |
The above course schedule is tentative and is subject to change.
Please bring your device to the class.
Sheltered Course(Min.TOEIC:730)
Contact with Professor
If you have any questions about the course, contact me by e-mail 5553906@rikkyo.ac.jp
Sheltered Course(Min.TOEIC:730)
This course is designed to provide an overview of consumer behavior and highlight the convergence and divergence in different culture and societies.
This course reviews a wide range of consumer behavioural theories from the various social sciences and explores the environmental influences on consumer behaviour. It also examines the importance of global consumer culture and its impact on the societies. Classes involves a blend of lectures, cases, class discussions and group presentations.
After completing the class, students should be able to:
1. Learn key theories and research from the behavioural science that help us to understand consumer behaviour.
2. Understand the process used when individuals, group or organisations make consumption decisions.
3. Apply these concepts and theories in developing and evaluating marketing strategies, understanding their value and limitations.
To complete the module successfully, attendance at all classes is advised. Students are also expect to work independently, undertaken any required background reading or practice exercises, and actively participate in discussions or small group work.
| 1 | Introduction and overview of the course |
| 2 | Buying, Having and Being: An Introduction to Consumer Behavior |
| 3 | Decision Making and Consumer Behavior |
| 4 | Consumer and Social Well-Being |
| 5 | Perception |
| 6 | Learning and Memory |
| 7 | Test 1 (Group Presentation) |
| 8 | Motivation and Affect |
| 9 | The Self: Mind, Gender, and Body |
| 10 | Personality, Lifestyles, and Values |
| 11 | Attitudes and Persuasive Communications |
| 12 | Group Influences and Social Media |
| 13 | Income and Social Class |
| 14 | Test 2 (Final Exam) |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
A list of cases and articles will be provided via the e-learning system. Articles are from leading consumer research journals as well as some popular business magazines. It is highly recommended that students should check their email box regularly in order not to miss any notice from the lecturer.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Mid-term Group Presentation(30%) Case Study (X2)(20%) Class contribution(20%) 最終テスト(Final Test)(30%) |
| 備考 (Notes) | ||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Michael R. Solomon | Consumer Behavior: Buying, Having and Being | Pearson | 2019 | 9780135213544 |
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Frank R. Kardes; Maria L. Cronley; Thomas W. Cline | Consumer Behavior | Cengage Learning | 2014 | 9781133587675 |
| 2 | Lianne Yu | Consumption in China | Polity | 2014 | 9780745669717 |
| 3 | Antony Palackal | Globalization, Consumer Culture and Identity | Rawat Publications | 2011 | 9788131603963 |
| 4 | Jean Baudrillard | The Consumer Society | Sage | 2016 | 9781473982383 |
| 5 | Joel Stillerman | The Sociology of Consumption | Polity | 2015 | 9780745661285 |
| 6 | Catherine V Jansson-Boyd | Consumer Psychology | McGraw-Hill | 2010 | 9780335229284 |
| 7 | Richard P. Bagozzi; Zeynep Gurhan-Canli; Joseph R. Priester | The Social Psychology of Consumer Behavior | Open University Press | 2002 | 9780335207220 |
The above course schedule is tentative and is subject to change.
Please bring your device to the class.
Sheltered Course(Min.TOEIC:730)
Contact with Professor
If you have any questions about the course, contact me by e-mail 5553906@rikkyo.ac.jp
Sheltered Course(Min.TOEIC:730)