日本語 English
| 開講年度/ Academic YearAcademic Year |
20242024 |
| 科目設置学部/ CollegeCollege |
経営学部/College of BusinessCollege of Business |
| 科目コード等/ Course CodeCourse Code |
BT170/BT170BT170 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
International Marketing |
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
|
| 授業形式/ Class StyleCampus |
講義/LectureLecture |
| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
秋学期/Fall semesterFall semester |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
月4/Mon.4 Mon.4 ログインして教室を表示する（Log in to view the classrooms.） |
| 単位/ CreditsCredits |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
GBU3101 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
科目コード登録/Course Code RegistrationCourse Code Registration |
| 配当年次/ Assigned YearAssigned Year |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ Prerequisite RegulationsPrerequisite Regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。 |
| 履修中止可否/ Course CancellationCourse Cancellation |
〇（履修中止可/ Eligible for cancellation） |
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
|
| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
各授業科目は、学部・研究科の定める学位授与方針（DP）や教育課程編成の方針（CP）に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。 |
| 備考/ NotesNotes |
Upon completion of this International Marketing module, students will be able to:
•Understand how the basic principles of marketing are applied in a variety of diverse cultural, political, legal and economic environments.
•Be able to analyse foreign markets to determine their overall export potential.
•Be able to explain the various methods of entering foreign markets, the degree of commitment required and the associated levels of risk.
•Understand the concepts of product life cycle and the classification of goods and their importance for foreign market acceptance, product adaptation and overall marketing strategy decision making.
•Apply basic and advanced marketing concepts to develop integrated marketing plans in global markets.
This course is designed to explore key issues and current debates in the field of International Marketing. The main purpose of the module is to reflect both the theory and the application of the subject studied through the use of textbooks, case studies and journal articles. The module is structured as follows:
(i)Theoretical concepts in the discipline of international marketing and the importance of how to think globally in business will be discussed.
(ii)The impact of political, legal, economic and cultural factors on marketing activities across countries will be investigated.
(iii)Students will learn to analyse marketing plans and consumer product strategy at the global level via case studies.
To complete the module successfully, attendance at all classes is advised. Students are also expected to work independently, undertake any required background reading or practice exercises, and actively participate in discussions or small group work.
| 1 | Introduction and overview of the course |
| 2 | Globalization Imperative |
| 3 | Global Cultural Environment and Buying Behaviour |
| 4 | Marketing Research |
| 5 | Segmentation and Positioning |
| 6 | Marketing Strategies |
| 7 | Test 1 (Group Presentation) |
| 8 | Global Market Entry Modes |
| 9 | Product and Market Development |
| 10 | Communication Strategies |
| 11 | Global Logistics |
| 12 | Market in Emerging Markets |
| 13 | Global Marketing the Internet |
| 14 | Test 2 (Group Presentation) |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
A list of cases and articles will be provided via the e-learning system. Articles are from leading international marketing journals as well as some popular business magazines. It is highly recommended that students should check their email box regularly in order not to miss any notice from the lecturer.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Class contribution(20%) Group Presentation×2(40%) Case Study×2(20%) Quiz×2(20%) |
| 備考 (Notes) | ||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Masaaki Kotabe; Kristiaan Helsen | Global Marketing Management | Wiley | 2020 | 9781119563112 |
| その他 (Others) | |||||
| Students are able to access and download the ebook at Rikkyo library. | |||||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Marye Tharp | Transcultural Marketing: Building Customer Relationships in Multicultural America | Routledge | 2014 | 9780765643001 |
| 2 | Stan Paliwoda; Tim Andrews; Jungsong Chen | Marketing Management in Asia | Routledge | 2015 | 9781138959781 |
| 3 | Masaaski Kotabe | Global Sourcing Strategy | Quorum | 1992 | 9780899306674 |
| 4 | Ilan Oshri; Julia Kotlarsky; Leslie P. Willcocks | The Handbook of Outsourcing and Offshoring | Palgrave Macmillan | 2015 | 9781137437426 |
| 5 | Gerald Albaum; Edwin Duerr | International Marketing and Export Management | Prentice Hall | 2008 | 9780273713876 |
| 6 | Ilan Alon; Eugene Jaffe; Christiane Prange; Donata Vianelli | Global Marketing | Routledge | 2017 | 9781138807884 |
The above course schedule is tentative and is subject to change.
Please bring your own device to the class.
Sheltered Course(Min.TOEIC:730)
Contact with Professor
If you have any questions about the course, contact me by e-mail 5553906@rikkyo.ac.jp
Sheltered Course(Min.TOEIC:730)
Upon completion of this International Marketing module, students will be able to:
•Understand how the basic principles of marketing are applied in a variety of diverse cultural, political, legal and economic environments.
•Be able to analyse foreign markets to determine their overall export potential.
•Be able to explain the various methods of entering foreign markets, the degree of commitment required and the associated levels of risk.
•Understand the concepts of product life cycle and the classification of goods and their importance for foreign market acceptance, product adaptation and overall marketing strategy decision making.
•Apply basic and advanced marketing concepts to develop integrated marketing plans in global markets.
This course is designed to explore key issues and current debates in the field of International Marketing. The main purpose of the module is to reflect both the theory and the application of the subject studied through the use of textbooks, case studies and journal articles. The module is structured as follows:
(i)Theoretical concepts in the discipline of international marketing and the importance of how to think globally in business will be discussed.
(ii)The impact of political, legal, economic and cultural factors on marketing activities across countries will be investigated.
(iii)Students will learn to analyse marketing plans and consumer product strategy at the global level via case studies.
To complete the module successfully, attendance at all classes is advised. Students are also expected to work independently, undertake any required background reading or practice exercises, and actively participate in discussions or small group work.
| 1 | Introduction and overview of the course |
| 2 | Globalization Imperative |
| 3 | Global Cultural Environment and Buying Behaviour |
| 4 | Marketing Research |
| 5 | Segmentation and Positioning |
| 6 | Marketing Strategies |
| 7 | Test 1 (Group Presentation) |
| 8 | Global Market Entry Modes |
| 9 | Product and Market Development |
| 10 | Communication Strategies |
| 11 | Global Logistics |
| 12 | Market in Emerging Markets |
| 13 | Global Marketing the Internet |
| 14 | Test 2 (Group Presentation) |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
A list of cases and articles will be provided via the e-learning system. Articles are from leading international marketing journals as well as some popular business magazines. It is highly recommended that students should check their email box regularly in order not to miss any notice from the lecturer.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Class contribution(20%) Group Presentation×2(40%) Case Study×2(20%) Quiz×2(20%) |
| 備考 (Notes) | ||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Masaaki Kotabe; Kristiaan Helsen | Global Marketing Management | Wiley | 2020 | 9781119563112 |
| その他 (Others) | |||||
| Students are able to access and download the ebook at Rikkyo library. | |||||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Marye Tharp | Transcultural Marketing: Building Customer Relationships in Multicultural America | Routledge | 2014 | 9780765643001 |
| 2 | Stan Paliwoda; Tim Andrews; Jungsong Chen | Marketing Management in Asia | Routledge | 2015 | 9781138959781 |
| 3 | Masaaski Kotabe | Global Sourcing Strategy | Quorum | 1992 | 9780899306674 |
| 4 | Ilan Oshri; Julia Kotlarsky; Leslie P. Willcocks | The Handbook of Outsourcing and Offshoring | Palgrave Macmillan | 2015 | 9781137437426 |
| 5 | Gerald Albaum; Edwin Duerr | International Marketing and Export Management | Prentice Hall | 2008 | 9780273713876 |
| 6 | Ilan Alon; Eugene Jaffe; Christiane Prange; Donata Vianelli | Global Marketing | Routledge | 2017 | 9781138807884 |
The above course schedule is tentative and is subject to change.
Please bring your own device to the class.
Sheltered Course(Min.TOEIC:730)
Contact with Professor
If you have any questions about the course, contact me by e-mail 5553906@rikkyo.ac.jp
Sheltered Course(Min.TOEIC:730)