日本語 English
| 開講年度/ Academic YearAcademic Year |
20252025 |
| 科目設置学部/ CollegeCollege |
経営学部/College of BusinessCollege of Business |
| 科目コード等/ Course CodeCourse Code |
BT236/BT236BT236 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
Team Sports Marketing |
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
|
| 授業形式/ Class StyleCampus |
講義/LectureLecture |
| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
秋学期2/Fall Semester2Fall Semester2 |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
火1/Tue.1 Tue.1 , 火2/Tue.2, Tue.2 ログインして教室を表示する（Log in to view the classrooms.） |
| 単位/ CreditsCredits |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
GBU3201 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
科目コード登録/Course Code RegistrationCourse Code Registration |
| 配当年次/ Assigned YearAssigned Year |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ Prerequisite RegulationsPrerequisite Regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。 |
| 履修中止可否/ Course CancellationCourse Cancellation |
〇（履修中止可/ Eligible for cancellation） |
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
|
| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
各授業科目は、学部・研究科の定める学位授与方針（DP）や教育課程編成の方針（CP）に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。 |
| 備考/ NotesNotes |
The objectives of the course are: (a) to introduce students to the application of basic principles of marketing to the managed sport industry with emphasis on sport teams and (b) to understand how and why fans make decisions to consume sport teams.
Students will learn various aspects about environment, resources, and stakeholders associated with sport teams and how they function together to influence sport fan's various consumption behaviors. The class will be taught through lectures and discussions of sport marketing cases.
| 1 | Introduction of the course/lectures |
| 2 | Introduction to Sport Consumer Behavior |
| 3 | Sport Consumer Research and Segmentation |
| 4 | A Psychological Model of Sport Consumption and Decisions |
| 5 | Sport Consumer Motivation |
| 6 | Constraints in Sport Engagement |
| 7 | Sport Consumer Involvement |
| 8 | Sport Team Identification |
| 9 | Perception of Service Quality and Customer Satisfaction |
| 10 | Sport Consumer Attitude |
| 11 | Personality and Sport Consumers |
| 12 | Influence of the Social-Cultural Environment |
| 13 | Technology and Sport Consumer Experiences |
| 14 | Test |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Students are expected to read required readings that include chapters, cases, and other readings. Students are also expected to prepare well for presentation and discussion of weekly cases.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Written Assignment(30%) Oral Presentation(30%) Class Participation(10%) Test(30%) |
| 備考 (Notes) | ||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Funk, Alexandris, McDonald | Sport consumer behavior (2ne) | Routledge | 2023 |
| その他 (Others) | |||||
|---|---|---|---|---|---|
| Sport Marketing Cases and Articles (Freely Available via Instructor) Wann, D. L., & James, J. D. (2019). An introduction to the study of sport fans. In D. L. Wann & J. D. James (2nd ed.), The Psychology and Social Impact of Fandom (pp. 1-25, Chapter 1). London, UK: Routledge Funk, D. C., & James, J. D. (2001). The psychological continuum model: A conceptual framework for understanding an individual’s psychological connection to sport. Sport Management Review, 4, 119-150 Wann, D. L., & James, J. D. (2019). Sport Motivation on Consumption. In D. L. Wann & J. D. James (2nd ed.), The Psychology and Social Impact of Fandom (pp. 65-82, Chapter 4). London, UK: Routledge. Pritchard, M., Funk, D., & Alexandris, K. (2009). Barriers to consumption: The impact of perceived constraints. European Journal of Marketing, 43, 169–187. Trail, G. T., Robinson, M., Dick, R., & Gillentine, A. (2003). Motives and points of attachment: Fans versus spectators in intercollegiate athletics. Sport Marketing Quarterly, 12, 217-227. James, J. D., Delia, E. B., & Wann, D. L. (2019). “No” is not “low”: Improving the assessment of sport team identification. Sport Marketing Quarterly, 28, 34-45. Qian, T. Y., Matz, R., Luo, L., & Zvosec, C. (2023). Toward a better understanding of core and peripheral market demand for women’s spectator sports: An importance-performance map analysis approach based on gender. Sport Management Review. 26(1), 114-134 Brown, G., Smith, A., & Assaker, G. (2016). Revisiting the host city: An empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics. Tourism Management, 55, 160–172. Ko, Y. J., Chang, Y., Jang, W., Sagas, M., & Spengler, J. O. (2017). A hierarchical approach for predicting sport consumption behavior: A personality and needs perspective. Journal of Sport Management, 31, 213-228. Qian, T. Y., Sonkeng, K., & Luo, L. (2024). Exploring the dark side of esports online spectatorship: Passion as a mediator and collective narcissism as a moderator. Communication & Sport, 12(3), 419-442. Kim, K. A., Byon, K. K., & Pedersen, P. M. (2020). Coping as a mediation mechanism between severity of spectator dysfunctional behavior and revisit intention: The moderating effects of self-construal in sport consumption. Journal of Sport Management, 34(1), 38-52. |
The above course schedule is tentative and is subject to change. Detailed syllabus will be provided at the beginning of the class.
Mainstream Course(Min.TOEIC:900)
The objectives of the course are: (a) to introduce students to the application of basic principles of marketing to the managed sport industry with emphasis on sport teams and (b) to understand how and why fans make decisions to consume sport teams.
Students will learn various aspects about environment, resources, and stakeholders associated with sport teams and how they function together to influence sport fan's various consumption behaviors. The class will be taught through lectures and discussions of sport marketing cases.
| 1 | Introduction of the course/lectures |
| 2 | Introduction to Sport Consumer Behavior |
| 3 | Sport Consumer Research and Segmentation |
| 4 | A Psychological Model of Sport Consumption and Decisions |
| 5 | Sport Consumer Motivation |
| 6 | Constraints in Sport Engagement |
| 7 | Sport Consumer Involvement |
| 8 | Sport Team Identification |
| 9 | Perception of Service Quality and Customer Satisfaction |
| 10 | Sport Consumer Attitude |
| 11 | Personality and Sport Consumers |
| 12 | Influence of the Social-Cultural Environment |
| 13 | Technology and Sport Consumer Experiences |
| 14 | Test |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Students are expected to read required readings that include chapters, cases, and other readings. Students are also expected to prepare well for presentation and discussion of weekly cases.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Written Assignment(30%) Oral Presentation(30%) Class Participation(10%) Test(30%) |
| 備考 (Notes) | ||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Funk, Alexandris, McDonald | Sport consumer behavior (2ne) | Routledge | 2023 |
| その他 (Others) | |||||
|---|---|---|---|---|---|
| Sport Marketing Cases and Articles (Freely Available via Instructor) Wann, D. L., & James, J. D. (2019). An introduction to the study of sport fans. In D. L. Wann & J. D. James (2nd ed.), The Psychology and Social Impact of Fandom (pp. 1-25, Chapter 1). London, UK: Routledge Funk, D. C., & James, J. D. (2001). The psychological continuum model: A conceptual framework for understanding an individual’s psychological connection to sport. Sport Management Review, 4, 119-150 Wann, D. L., & James, J. D. (2019). Sport Motivation on Consumption. In D. L. Wann & J. D. James (2nd ed.), The Psychology and Social Impact of Fandom (pp. 65-82, Chapter 4). London, UK: Routledge. Pritchard, M., Funk, D., & Alexandris, K. (2009). Barriers to consumption: The impact of perceived constraints. European Journal of Marketing, 43, 169–187. Trail, G. T., Robinson, M., Dick, R., & Gillentine, A. (2003). Motives and points of attachment: Fans versus spectators in intercollegiate athletics. Sport Marketing Quarterly, 12, 217-227. James, J. D., Delia, E. B., & Wann, D. L. (2019). “No” is not “low”: Improving the assessment of sport team identification. Sport Marketing Quarterly, 28, 34-45. Qian, T. Y., Matz, R., Luo, L., & Zvosec, C. (2023). Toward a better understanding of core and peripheral market demand for women’s spectator sports: An importance-performance map analysis approach based on gender. Sport Management Review. 26(1), 114-134 Brown, G., Smith, A., & Assaker, G. (2016). Revisiting the host city: An empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics. Tourism Management, 55, 160–172. Ko, Y. J., Chang, Y., Jang, W., Sagas, M., & Spengler, J. O. (2017). A hierarchical approach for predicting sport consumption behavior: A personality and needs perspective. Journal of Sport Management, 31, 213-228. Qian, T. Y., Sonkeng, K., & Luo, L. (2024). Exploring the dark side of esports online spectatorship: Passion as a mediator and collective narcissism as a moderator. Communication & Sport, 12(3), 419-442. Kim, K. A., Byon, K. K., & Pedersen, P. M. (2020). Coping as a mediation mechanism between severity of spectator dysfunctional behavior and revisit intention: The moderating effects of self-construal in sport consumption. Journal of Sport Management, 34(1), 38-52. |
The above course schedule is tentative and is subject to change. Detailed syllabus will be provided at the beginning of the class.
Mainstream Course(Min.TOEIC:900)