日本語 English
| 開講年度/ Academic YearAcademic Year |
20252025 |
| 科目設置学部/ CollegeCollege |
経営学部/College of BusinessCollege of Business |
| 科目コード等/ Course CodeCourse Code |
BT238/BT238BT238 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
Tourism Marketing |
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
|
| 授業形式/ Class StyleCampus |
講義/LectureLecture |
| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
秋学期2/Fall Semester2Fall Semester2 |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
木2/Thu.2 Thu.2 , 木3/Thu.3, Thu.3 ログインして教室を表示する（Log in to view the classrooms.） |
| 単位/ CreditsCredits |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
GBU3201 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
科目コード登録/Course Code RegistrationCourse Code Registration |
| 配当年次/ Assigned YearAssigned Year |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ Prerequisite RegulationsPrerequisite Regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。 |
| 履修中止可否/ Course CancellationCourse Cancellation |
〇（履修中止可/ Eligible for cancellation） |
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
|
| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
各授業科目は、学部・研究科の定める学位授与方針（DP）や教育課程編成の方針（CP）に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。 |
| 備考/ NotesNotes |
"After successfully completing this course, students should be able to:
1.Understand the scope of marketing and its role in tourism.
2.Discuss the different marketing theories and concepts as they apply to the study of tourism marketing.
3.Analyse markets, market demand and experiences from the visitor/resident perspectives
4.Evaluate the marketing practices of a tourism destination or organization.
5.Design a marketing plan and develop marketing mix strategies to be used by a tourism destination or organization"
This course provides an exploration of marketing strategies essential for the tourism sector, where success relies on balancing the objectives and interests of diverse stakeholders, including tourists, residents, government bodies, community organizations, media, and businesses. Students will gain insights into both short-term and long-term marketing strategies needed to attract and retain visitors in a highly competitive global market. The course also addresses the unique challenges and opportunities of post-pandemic recovery in tourism, emphasizing the growing demand for specialized marketing skills in promoting destinations, cultural attractions, and major tourism events such as business, sports, and arts festivals.
Key topics include segmentation, targeting, and positioning strategies, branding and brand management, the marketing mix, and digital marketing approaches. With a focus on practical application, students will learn to develop tailored marketing strategies for tourism destinations and organizations, preparing them to drive sustainable growth and adapt to the rapidly evolving global tourism landscape.
| 1 | Course introduction |
| 2 | Destination marketing and tourism experiences |
| 3 | Marketing environments and stakeholders |
| 4 | Visitor insights |
| 5 | Marketing planning and branding strategies |
| 6 | Tourism marketing mix strategy - product |
| 7 | Tourism marketing mix strategy - price |
| 8 | Tourism marketing mix strategy - integrated marketing communications Part 1 |
| 9 | Tourism marketing mix strategy - integrated marketing communications Part 2 |
| 10 | Test |
| 11 | Marketing mix strategy - place |
| 12 | Marketing mix strategy - process and people |
| 13 | Emerging trends and future challenges |
| 14 | Tourism proposal presentation |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Students are expected to read required readings that include chapters, cases, journal articles, and other readings. Students are also expected to prepare well for in-class activities and discussions.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Market Analysis Report(30%) Test(30%) Tourism Proposal Presentation(40%) |
| 備考 (Notes) | ||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Armstrong, Denize, Volkov, Adam, Kotler, & Ang. | Principles of Marketing EBook. | Pearson Education Australia | 2020 | |
| 2 | Markens, J., Bowen, J. T., Kotler, P., & Baloglu, S. | Marketing for Hospitality and Tourism. | Pearson Education | 2021 |
| その他 (Others) | |||||
|---|---|---|---|---|---|
| To be provided in the first lecture |
The above course schedule is tentative and is subject to change. Detailed syllabus will be provided at the beginning of the class.
Mainstream Course(Min.TOEIC:900)
"After successfully completing this course, students should be able to:
1.Understand the scope of marketing and its role in tourism.
2.Discuss the different marketing theories and concepts as they apply to the study of tourism marketing.
3.Analyse markets, market demand and experiences from the visitor/resident perspectives
4.Evaluate the marketing practices of a tourism destination or organization.
5.Design a marketing plan and develop marketing mix strategies to be used by a tourism destination or organization"
This course provides an exploration of marketing strategies essential for the tourism sector, where success relies on balancing the objectives and interests of diverse stakeholders, including tourists, residents, government bodies, community organizations, media, and businesses. Students will gain insights into both short-term and long-term marketing strategies needed to attract and retain visitors in a highly competitive global market. The course also addresses the unique challenges and opportunities of post-pandemic recovery in tourism, emphasizing the growing demand for specialized marketing skills in promoting destinations, cultural attractions, and major tourism events such as business, sports, and arts festivals.
Key topics include segmentation, targeting, and positioning strategies, branding and brand management, the marketing mix, and digital marketing approaches. With a focus on practical application, students will learn to develop tailored marketing strategies for tourism destinations and organizations, preparing them to drive sustainable growth and adapt to the rapidly evolving global tourism landscape.
| 1 | Course introduction |
| 2 | Destination marketing and tourism experiences |
| 3 | Marketing environments and stakeholders |
| 4 | Visitor insights |
| 5 | Marketing planning and branding strategies |
| 6 | Tourism marketing mix strategy - product |
| 7 | Tourism marketing mix strategy - price |
| 8 | Tourism marketing mix strategy - integrated marketing communications Part 1 |
| 9 | Tourism marketing mix strategy - integrated marketing communications Part 2 |
| 10 | Test |
| 11 | Marketing mix strategy - place |
| 12 | Marketing mix strategy - process and people |
| 13 | Emerging trends and future challenges |
| 14 | Tourism proposal presentation |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Students are expected to read required readings that include chapters, cases, journal articles, and other readings. Students are also expected to prepare well for in-class activities and discussions.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Market Analysis Report(30%) Test(30%) Tourism Proposal Presentation(40%) |
| 備考 (Notes) | ||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Armstrong, Denize, Volkov, Adam, Kotler, & Ang. | Principles of Marketing EBook. | Pearson Education Australia | 2020 | |
| 2 | Markens, J., Bowen, J. T., Kotler, P., & Baloglu, S. | Marketing for Hospitality and Tourism. | Pearson Education | 2021 |
| その他 (Others) | |||||
|---|---|---|---|---|---|
| To be provided in the first lecture |
The above course schedule is tentative and is subject to change. Detailed syllabus will be provided at the beginning of the class.
Mainstream Course(Min.TOEIC:900)