日本語 English
| 開講年度/ Academic YearAcademic Year |
20252025 |
| 科目設置学部/ CollegeCollege |
経営学部/College of BusinessCollege of Business |
| 科目コード等/ Course CodeCourse Code |
BT287/BT287BT287 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
|
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
|
| 授業形式/ Class StyleCampus |
演習・ゼミ/SeminarSeminar |
| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
秋学期/Fall semesterFall semester |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
水3/Wed.3 Wed.3 ログインして教室を表示する（Log in to view the classrooms.） |
| 単位/ CreditsCredits |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
BUS3013 |
| 使用言語/ LanguageLanguage |
その他/OthersOthers |
| 履修登録方法/ Class Registration MethodClass Registration Method |
その他登録/"Other" Registration"Other" Registration |
| 配当年次/ Assigned YearAssigned Year |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ Prerequisite RegulationsPrerequisite Regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。 |
| 履修中止可否/ Course CancellationCourse Cancellation |
〇（履修中止可/ Eligible for cancellation） |
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
|
| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
各授業科目は、学部・研究科の定める学位授与方針（DP）や教育課程編成の方針（CP）に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。 |
| 備考/ NotesNotes |
コンセントレーション：マーケティング領域 |
This course aims to provide an understanding of the economic and business trends, through comprehensive topics of the recent business trends among Korean companies and industries operating in Japan, including key sectors such as retail, food, entertainment, and technology. Students will apply theoretical knowledge to real-world case studies, analyzing the strategies behind successful Korean businesses in Japan and the integration of Korean culture into the Japanese market.
1) This course analyzes cross-cultural business practices, by highlighting the unique business strategies and practices used by Korean companies to adapt to the Japanese market, overcoming cultural and economic challenges. 2) This course explores the influence of Korean culture in Japan. Students will examine the growing presence and influence of Korean culture in Japan, focusing on the cultural industries such as K-POP, Korean drama, and fashion, and how they are contributing to business opportunities in Japan. 3) This course helps students to get engaged with local Korean communities. Through the field trip, students will gain hands-on insights into the Korean community in Japan, learning about the local business environment, consumer behavior, and cultural exchanges between Korea and Japan.
This course will include frequent class discussions, and students are strongly encouraged to participate in the discussions.
| 1 | Course Introduction ・Course overview ・Review of key concepts on international business strategies |
| 2 | Introduction to Korean Business and Culture in Japan ・Introduction to key industries where Korean businesses are active in Japan: retail, food & beverage, entertainment, technology. ・The impact of cultural exchange between Korea and Japan, including the rise of Korean cultural influence in Japan. |
| 3 | Business Trends Among Korean Companies in Japan ・Key players: Large Korean companies like Samsung, Hyundai, and their strategies in the Japanese market. ・Small and medium-sized Korean enterprises in Japan: Focus on sectors such as retail (e.g., Korean beauty products), food (e.g., Korean restaurants and food chains), and technology. |
| 4 | Korean Products and Consumer Trends ・Examination of popular Korean products in Japan (e.g., cosmetics, food, and tech). ・Discussion on their branding strategies and Japanese consumer preferences. ・Case studies: Successful examples of Korean businesses integrating into Japan and overcoming cultural challenges. |
| 5 | Field Trip Preparation ・Group formation for the field trip and presentation #1 ・Choosing a product/company/industry for investigation ・Choosing a framework(s) for analysis (3C, 4P, STP, SWOT, etc.) ・Instructions and objectives for the field trip |
| 6 | Field Trip to Shin-Okubo ・One-day field trip to Shin-Okubo, a vibrant Korean neighborhood in Tokyo, to explore the presence of Korean businesses and cultural influence in Japan. ・Students will visit Korean businesses (restaurants, shops, entertainment venues), observe business practices, and engage with local entrepreneurs |
| 7 | Post-Field Trip Discussion ・Reflection and group discussion on observations regarding consumer behavior, market strategies, and cross-cultural interactions in the area ・Topics may include challenges Korean businesses face and their unique appeal in Japan |
| 8 | Group Presentations #1 ・Findings from the field trip, highlighting key trends, challenges, and opportunities for Korean businesses in Shin-Okubo |
| 9 | Introduction to Korean Cultural Businesses ・Focus on the success of K-POP in Japan ・Exploration of the cultural impact of Korean cosmetics and food industries in Japan ・Group report #1 due |
| 10 | Marketing and Media in Korean Culture Business ・Analysis of their marketing and the influence of Korean pop culture on their success ・Examination of how Korean culture businesses utilize media platforms, fan engagement strategies, and collaborations in Japan. ・Group formation for presentation #2 |
| 11 | Challenges in Cultural Business Expansion ・Discussion on the challenges Korean cultural businesses face in Japan, including cultural differences, local competition, and sustainability of trends. |
| 12 | Discussion & Preparation for the case studies ・Discussion on the strategies of entertainment companies and the impact of K-POP on Japanese fans and culture ・Discussion on the rise of K-POP, K-dramas, and other cultural exports in the Japanese market |
| 13 | Group Presentations #2 ・Students present case studies (choose a company, artist, product, etc.) related to Korean cultural businesses in Japan, by identifying the challenges and suggesting possible solutions |
| 14 | Course Wrap-Up ・Summary of key learnings, feedback session, and reflection on the intersection of Korean businesses and culture in Japan ・Group report #2 due |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
The assigned reading and preparation must be done outside of class on an individual basis. Presentation groups are encouraged to arrange an office hour with the instructor before the group presentations.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Class participation (30%) Group presentation #1 (20%) Group report #1 (15%) Group presentation #2 (20%) Group report #2 (15%) |
| 備考 (Notes) | ||
| Class participation: Attendance, participation in group discussion, questions, etc. Group presentation #1: 10-15 min group presentation on findings from the field trip Group report #1: Analysis on Group presentation #1 (2-3 pages, excluding figures) Group presentation #2: 10-15 min group presentation on Korean cultural businesses in Japan Group report #2: Analysis on Group presentation #2 (2-3 pages, excluding figures) | ||
| その他 (Others) | |||||
|---|---|---|---|---|---|
| Lecture slides will be uploaded on the course website. |
No prerequisites, but some interests in Korean language, culture, or business are expected.
My research focuses on international trade, structural change and innovation. Feel free to contact me and arrange office hours if you have any questions.
https://www.researchgate.net/profile/Wonsub-Eum
https://researchmap.jp/wonsubeum?lang=en
This course aims to provide an understanding of the economic and business trends, through comprehensive topics of the recent business trends among Korean companies and industries operating in Japan, including key sectors such as retail, food, entertainment, and technology. Students will apply theoretical knowledge to real-world case studies, analyzing the strategies behind successful Korean businesses in Japan and the integration of Korean culture into the Japanese market.
1) This course analyzes cross-cultural business practices, by highlighting the unique business strategies and practices used by Korean companies to adapt to the Japanese market, overcoming cultural and economic challenges. 2) This course explores the influence of Korean culture in Japan. Students will examine the growing presence and influence of Korean culture in Japan, focusing on the cultural industries such as K-POP, Korean drama, and fashion, and how they are contributing to business opportunities in Japan. 3) This course helps students to get engaged with local Korean communities. Through the field trip, students will gain hands-on insights into the Korean community in Japan, learning about the local business environment, consumer behavior, and cultural exchanges between Korea and Japan.
This course will include frequent class discussions, and students are strongly encouraged to participate in the discussions.
| 1 | Course Introduction ・Course overview ・Review of key concepts on international business strategies |
| 2 | Introduction to Korean Business and Culture in Japan ・Introduction to key industries where Korean businesses are active in Japan: retail, food & beverage, entertainment, technology. ・The impact of cultural exchange between Korea and Japan, including the rise of Korean cultural influence in Japan. |
| 3 | Business Trends Among Korean Companies in Japan ・Key players: Large Korean companies like Samsung, Hyundai, and their strategies in the Japanese market. ・Small and medium-sized Korean enterprises in Japan: Focus on sectors such as retail (e.g., Korean beauty products), food (e.g., Korean restaurants and food chains), and technology. |
| 4 | Korean Products and Consumer Trends ・Examination of popular Korean products in Japan (e.g., cosmetics, food, and tech). ・Discussion on their branding strategies and Japanese consumer preferences. ・Case studies: Successful examples of Korean businesses integrating into Japan and overcoming cultural challenges. |
| 5 | Field Trip Preparation ・Group formation for the field trip and presentation #1 ・Choosing a product/company/industry for investigation ・Choosing a framework(s) for analysis (3C, 4P, STP, SWOT, etc.) ・Instructions and objectives for the field trip |
| 6 | Field Trip to Shin-Okubo ・One-day field trip to Shin-Okubo, a vibrant Korean neighborhood in Tokyo, to explore the presence of Korean businesses and cultural influence in Japan. ・Students will visit Korean businesses (restaurants, shops, entertainment venues), observe business practices, and engage with local entrepreneurs |
| 7 | Post-Field Trip Discussion ・Reflection and group discussion on observations regarding consumer behavior, market strategies, and cross-cultural interactions in the area ・Topics may include challenges Korean businesses face and their unique appeal in Japan |
| 8 | Group Presentations #1 ・Findings from the field trip, highlighting key trends, challenges, and opportunities for Korean businesses in Shin-Okubo |
| 9 | Introduction to Korean Cultural Businesses ・Focus on the success of K-POP in Japan ・Exploration of the cultural impact of Korean cosmetics and food industries in Japan ・Group report #1 due |
| 10 | Marketing and Media in Korean Culture Business ・Analysis of their marketing and the influence of Korean pop culture on their success ・Examination of how Korean culture businesses utilize media platforms, fan engagement strategies, and collaborations in Japan. ・Group formation for presentation #2 |
| 11 | Challenges in Cultural Business Expansion ・Discussion on the challenges Korean cultural businesses face in Japan, including cultural differences, local competition, and sustainability of trends. |
| 12 | Discussion & Preparation for the case studies ・Discussion on the strategies of entertainment companies and the impact of K-POP on Japanese fans and culture ・Discussion on the rise of K-POP, K-dramas, and other cultural exports in the Japanese market |
| 13 | Group Presentations #2 ・Students present case studies (choose a company, artist, product, etc.) related to Korean cultural businesses in Japan, by identifying the challenges and suggesting possible solutions |
| 14 | Course Wrap-Up ・Summary of key learnings, feedback session, and reflection on the intersection of Korean businesses and culture in Japan ・Group report #2 due |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
The assigned reading and preparation must be done outside of class on an individual basis. Presentation groups are encouraged to arrange an office hour with the instructor before the group presentations.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Class participation (30%) Group presentation #1 (20%) Group report #1 (15%) Group presentation #2 (20%) Group report #2 (15%) |
| 備考 (Notes) | ||
| Class participation: Attendance, participation in group discussion, questions, etc. Group presentation #1: 10-15 min group presentation on findings from the field trip Group report #1: Analysis on Group presentation #1 (2-3 pages, excluding figures) Group presentation #2: 10-15 min group presentation on Korean cultural businesses in Japan Group report #2: Analysis on Group presentation #2 (2-3 pages, excluding figures) | ||
| その他 (Others) | |||||
|---|---|---|---|---|---|
| Lecture slides will be uploaded on the course website. |
No prerequisites, but some interests in Korean language, culture, or business are expected.
My research focuses on international trade, structural change and innovation. Feel free to contact me and arrange office hours if you have any questions.
https://www.researchgate.net/profile/Wonsub-Eum
https://researchmap.jp/wonsubeum?lang=en