日本語 English
| 開講年度/ Academic YearAcademic Year |
20232023 |
| 科目設置学部/ CollegeCollege |
経営学部/College of BusinessCollege of Business |
| 科目コード等/ Course CodeCourse Code |
その他/other registrationother registration |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
Sport sponsorship |
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
|
| 授業形式/ Class StyleCampus |
|
| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
春学期/Spring SemesterSpring Semester |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
木4/Thu.4 Thu.4 ログインして教室を表示する（Log in to view the classrooms.） |
| 単位/ CreditsCredits |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
GBU3011 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
その他登録/"Other" Registration"Other" Registration |
| 配当年次/ Assigned YearAssigned Year |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ Prerequisite RegulationsPrerequisite Regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
|
| 履修中止可否/ Course CancellationCourse Cancellation |
|
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
|
| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
|
| 備考/ NotesNotes |
コンセントレーション：マーケティング領域、コミュニケーション領域 |
The main objective of this course is to gain an understanding of corporate sport sponsorship activities.
Upon completion of the course, students will be able to understand the following: motives behind sponsorship activities, various sponsorship contents and activations, sponsorship measurement, etc.
The course schedule below is tentative and is subject to change.
| 1 | Introduction of the course and syllabus |
| 2 | Presentation and discussion on sponsorship topic |
| 3 | Presentation and discussion on sponsorship topic |
| 4 | Presentation and discussion on sponsorship topic |
| 5 | Presentation and discussion on sponsorship topic |
| 6 | Presentation and discussion on sponsorship topic |
| 7 | Presentation and discussion on sponsorship topic |
| 8 | Presentation and discussion on sponsorship topic |
| 9 | Presentation and discussion on sponsorship topic |
| 10 | Presentation and discussion on sponsorship topic |
| 11 | Presentation and discussion on sponsorship topic |
| 12 | Group presentations |
| 13 | Group presentations |
| 14 | Recap of the course |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Read assigned book chapters and articles prior to class.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Participaption(20%) Reports(40%) Presentations(40%) |
| 備考 (Notes) | ||
なし/None
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Kausik Bandyopadhyay, Souvik Naha, Shakya Mitra | FIFA World Cup and Beyond | Routledge | 2021 | 9780367530495 |
| 2 | Kausik Bandyopadhyay | Face to Face | Routledge | 2021 | 9780367747015 |
| 3 | Mark Doidge, Martin Lieser | The Ultras | Routledge | 2020 | 9780367616007 |
| 4 | John Nauright, Sarah Zipp | Global Markets and Global Impact of Sports | Routledge | 2018 | 9781138318441 |
| 5 | Ramón Spaaij | The Social Impact of Sport | Routledge | 2012 | 9780415661133 |
| 6 | John Harris, Fiona Skillen, Matthew McDowell | Major Sporting Events | Routledge | 2018 | 9780367592585 |
| 7 | Peter Hopsicker, Mark Dyreson | A Half Century of Super Bowls | Routledge | 2018 | 9781138591424 |
| その他 (Others) | |||||
| TBA | |||||
The main objective of this course is to gain an understanding of corporate sport sponsorship activities.
Upon completion of the course, students will be able to understand the following: motives behind sponsorship activities, various sponsorship contents and activations, sponsorship measurement, etc.
The course schedule below is tentative and is subject to change.
| 1 | Introduction of the course and syllabus |
| 2 | Presentation and discussion on sponsorship topic |
| 3 | Presentation and discussion on sponsorship topic |
| 4 | Presentation and discussion on sponsorship topic |
| 5 | Presentation and discussion on sponsorship topic |
| 6 | Presentation and discussion on sponsorship topic |
| 7 | Presentation and discussion on sponsorship topic |
| 8 | Presentation and discussion on sponsorship topic |
| 9 | Presentation and discussion on sponsorship topic |
| 10 | Presentation and discussion on sponsorship topic |
| 11 | Presentation and discussion on sponsorship topic |
| 12 | Group presentations |
| 13 | Group presentations |
| 14 | Recap of the course |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Read assigned book chapters and articles prior to class.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Participaption(20%) Reports(40%) Presentations(40%) |
| 備考 (Notes) | ||
なし/None
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Kausik Bandyopadhyay, Souvik Naha, Shakya Mitra | FIFA World Cup and Beyond | Routledge | 2021 | 9780367530495 |
| 2 | Kausik Bandyopadhyay | Face to Face | Routledge | 2021 | 9780367747015 |
| 3 | Mark Doidge, Martin Lieser | The Ultras | Routledge | 2020 | 9780367616007 |
| 4 | John Nauright, Sarah Zipp | Global Markets and Global Impact of Sports | Routledge | 2018 | 9781138318441 |
| 5 | Ramón Spaaij | The Social Impact of Sport | Routledge | 2012 | 9780415661133 |
| 6 | John Harris, Fiona Skillen, Matthew McDowell | Major Sporting Events | Routledge | 2018 | 9780367592585 |
| 7 | Peter Hopsicker, Mark Dyreson | A Half Century of Super Bowls | Routledge | 2018 | 9781138591424 |
| その他 (Others) | |||||
| TBA | |||||