日本語 English
| 開講年度/ Academic YearAcademic Year |
20252025 |
| 科目設置学部/ CollegeCollege |
経営学部/College of BusinessCollege of Business |
| 科目コード等/ Course CodeCourse Code |
BT420/BT420BT420 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
Introduction to Sport Management and Marketing |
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
|
| 授業形式/ Class StyleCampus |
演習・ゼミ/SeminarSeminar |
| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
春学期/Spring SemesterSpring Semester |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
木4/Thu.4 Thu.4 ログインして教室を表示する（Log in to view the classrooms.） |
| 単位/ CreditsCredits |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
GBU3011 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
その他登録/"Other" Registration"Other" Registration |
| 配当年次/ Assigned YearAssigned Year |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ Prerequisite RegulationsPrerequisite Regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。 |
| 履修中止可否/ Course CancellationCourse Cancellation |
〇（履修中止可/ Eligible for cancellation） |
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
|
| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
各授業科目は、学部・研究科の定める学位授与方針（DP）や教育課程編成の方針（CP）に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。 |
| 備考/ NotesNotes |
コンセントレーション：マーケティング領域，コミュニケーション領域 |
The objective of this course is to obtain an understanding of sport management and marketing
This course will cover topics pertaining to sport, sport management, and sport marketing. Students are expected to read all assigned articles (book chapters) and participate in daily discussions. Students are highly encouraged to contribute to class discussions.
The following course schedule is tentative and is subject to change.
| 1 | Introduction of the course and syllabus |
| 2 | Presentation and discussion on a sport business topic |
| 3 | Presentation and discussion on a sport business topic |
| 4 | Presentation and discussion on a sport business topic |
| 5 | Presentation and discussion on a sport business topic |
| 6 | Presentation and discussion on a sport business topic |
| 7 | Presentation and discussion on a sport business topic |
| 8 | Presentation and discussion on a sport business topic |
| 9 | Presentation and discussion on a sport business topic |
| 10 | Presentation and discussion on a sport business topic |
| 11 | Presentation and discussion on a sport business topic |
| 12 | Presentation and discussion on a sport business topic |
| 13 | Presentation and discussion on a sport business topic |
| 14 | Presentation and discussion on a sport business topic |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Read assigned book chapters and articles prior to class.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Participation(20%) Reports(40%) Presentations(20%) Assignments(20%) |
| 備考 (Notes) | ||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Bowers, Dixon, Hemme | SPORT MANAGEMENT An Exploration Of The Field And Its Value 2nd Edition | Sagamore Venture | 2025 | 9781962710015 |
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Cornwell, Jahn | Concise Introduction to Sport Marketing | Edward Elgar Publishing | 2023 | 9781802208429 |
| 2 | Crow, Gillentine, Newland | Foundations of Sport Management 4th Edition | FIT Publishing | 2022 | 9781940067698 |
| 3 | Gentile | Introduction to Esports management | FIT Publishing | 2022 | 9781940067759 |
| 4 | Ammon, Southahll, Nagel | Sport Facility Management: Organizing Events and Mitigating Risks 4th Ed | FIT Publishing | 2023 | 9781940067780 |
| 5 | Pedersen | Research Handbook on Sport and COVID-19 | Edward Elgar Publishing | 2022 | 9781802207569 |
| 6 | Nafziger, Gauthier | Handbook on International Sports Law 2nd edition | Edward Elgar Publishing | 2022 | 9781839108600 |
| 7 | Packianathan Chelladurai, Amy Chan Hyung Kim | Human Resource Management in Sport and Recreation-4th Edition | Human Kinetics | 2023 | 9781718210028 |
Detailed syllabus will be provided at the beginning of first class.
The objective of this course is to obtain an understanding of sport management and marketing
This course will cover topics pertaining to sport, sport management, and sport marketing. Students are expected to read all assigned articles (book chapters) and participate in daily discussions. Students are highly encouraged to contribute to class discussions.
The following course schedule is tentative and is subject to change.
| 1 | Introduction of the course and syllabus |
| 2 | Presentation and discussion on a sport business topic |
| 3 | Presentation and discussion on a sport business topic |
| 4 | Presentation and discussion on a sport business topic |
| 5 | Presentation and discussion on a sport business topic |
| 6 | Presentation and discussion on a sport business topic |
| 7 | Presentation and discussion on a sport business topic |
| 8 | Presentation and discussion on a sport business topic |
| 9 | Presentation and discussion on a sport business topic |
| 10 | Presentation and discussion on a sport business topic |
| 11 | Presentation and discussion on a sport business topic |
| 12 | Presentation and discussion on a sport business topic |
| 13 | Presentation and discussion on a sport business topic |
| 14 | Presentation and discussion on a sport business topic |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Read assigned book chapters and articles prior to class.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Participation(20%) Reports(40%) Presentations(20%) Assignments(20%) |
| 備考 (Notes) | ||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Bowers, Dixon, Hemme | SPORT MANAGEMENT An Exploration Of The Field And Its Value 2nd Edition | Sagamore Venture | 2025 | 9781962710015 |
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Cornwell, Jahn | Concise Introduction to Sport Marketing | Edward Elgar Publishing | 2023 | 9781802208429 |
| 2 | Crow, Gillentine, Newland | Foundations of Sport Management 4th Edition | FIT Publishing | 2022 | 9781940067698 |
| 3 | Gentile | Introduction to Esports management | FIT Publishing | 2022 | 9781940067759 |
| 4 | Ammon, Southahll, Nagel | Sport Facility Management: Organizing Events and Mitigating Risks 4th Ed | FIT Publishing | 2023 | 9781940067780 |
| 5 | Pedersen | Research Handbook on Sport and COVID-19 | Edward Elgar Publishing | 2022 | 9781802207569 |
| 6 | Nafziger, Gauthier | Handbook on International Sports Law 2nd edition | Edward Elgar Publishing | 2022 | 9781839108600 |
| 7 | Packianathan Chelladurai, Amy Chan Hyung Kim | Human Resource Management in Sport and Recreation-4th Edition | Human Kinetics | 2023 | 9781718210028 |
Detailed syllabus will be provided at the beginning of first class.