日本語 English
| 開講年度/ Academic YearAcademic Year |
20242024 |
| 科目設置学部/ CollegeCollege |
経営学部/College of BusinessCollege of Business |
| 科目コード等/ Course CodeCourse Code |
BT470/BT470BT470 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
Sport Consumer Behavior |
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
|
| 授業形式/ Class StyleCampus |
|
| 校地/ CampusCampus |
|
| 学期/ SemesterSemester |
秋学期/Fall semesterFall semester |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
木4/Thu.4 Thu.4 ログインして教室を表示する（Log in to view the classrooms.） |
| 単位/ CreditsCredits |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
GBU3011 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
その他登録/"Other" Registration"Other" Registration |
| 配当年次/ Assigned YearAssigned Year |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ Prerequisite RegulationsPrerequisite Regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
|
| 履修中止可否/ Course CancellationCourse Cancellation |
〇（履修中止可/ Eligible for cancellation） |
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
|
| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
|
| 備考/ NotesNotes |
コンセントレーション：マーケティング領域、コミュニケーション領域 |
This course examines the fundamental marketing principles/theories used in the sport business world.
The course will mainly focus on understanding sport consumer behavior and its applications to the real world. The course schedule below is tentative and subject to change.
| 1 | Introduction of the course and syllabus |
| 2 | Presentation and discussion on a sport marketing topic |
| 3 | Presentation and discussion on a sport marketing topic |
| 4 | Presentation and discussion on a sport marketing topic |
| 5 | Presentation and discussion on a sport marketing topic |
| 6 | Presentation and discussion on a sport marketing topic |
| 7 | Presentation and discussion on a sport marketing topic |
| 8 | Presentation and discussion on a sport marketing topic |
| 9 | Presentation and discussion on a sport marketing topic |
| 10 | Presentation and discussion on a sport marketing topic |
| 11 | Presentation and discussion on a sport marketing topic |
| 12 | Group Presentation |
| 13 | Group Presentation |
| 14 | Recap of the course |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Read assigned book chapters & articles prior to class
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Participation(20%) Reports(40%) Presentations(40%) |
| 備考 (Notes) | ||
なし/None
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Spencer Harris, Mathew Dowling | Sport Participation and Olympic Legacies A Comparative Study | Routledge | 2023 | 9781138696655 |
| 2 | Norm O’Reilly, Gashaw Abeza, Mark Harrison | Sport Sponsorship Insights | Routledge | 2022 | 9780367723958 |
| 3 | Anne Tjønndal | Social Issues in Esports | Routledge | 2022 | 9781032193205 |
| 4 | Michael L. Naraine, Ted Hayduk III, Jason P. Doyle | The Routledge Handbook of Digital Sport Management | Routledge | 2023 | 9780367543549 |
| 5 | Simon Mosey, Richard Shipway, Chris Symons | Entrepreneurship and Innovation in Sport and Leisure | Routledge | 2022 | 9781032107783 |
| 6 | Vassil Girginov, Kostas Alexandris, Jeroen Scheerder | Running Events Policies, Marketing and Impacts | Routledge | 2023 | 9781032294599 |
| 7 | James J. Zhang, Brenda G. Pitts, Lauren M. Johnson | International Sport Business Management Issues and New Ideas | Routledge | 2021 | 9780367740467 |
| その他 (Others) | |||||
| TBA | |||||
This course examines the fundamental marketing principles/theories used in the sport business world.
The course will mainly focus on understanding sport consumer behavior and its applications to the real world. The course schedule below is tentative and subject to change.
| 1 | Introduction of the course and syllabus |
| 2 | Presentation and discussion on a sport marketing topic |
| 3 | Presentation and discussion on a sport marketing topic |
| 4 | Presentation and discussion on a sport marketing topic |
| 5 | Presentation and discussion on a sport marketing topic |
| 6 | Presentation and discussion on a sport marketing topic |
| 7 | Presentation and discussion on a sport marketing topic |
| 8 | Presentation and discussion on a sport marketing topic |
| 9 | Presentation and discussion on a sport marketing topic |
| 10 | Presentation and discussion on a sport marketing topic |
| 11 | Presentation and discussion on a sport marketing topic |
| 12 | Group Presentation |
| 13 | Group Presentation |
| 14 | Recap of the course |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Read assigned book chapters & articles prior to class
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Participation(20%) Reports(40%) Presentations(40%) |
| 備考 (Notes) | ||
なし/None
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Spencer Harris, Mathew Dowling | Sport Participation and Olympic Legacies A Comparative Study | Routledge | 2023 | 9781138696655 |
| 2 | Norm O’Reilly, Gashaw Abeza, Mark Harrison | Sport Sponsorship Insights | Routledge | 2022 | 9780367723958 |
| 3 | Anne Tjønndal | Social Issues in Esports | Routledge | 2022 | 9781032193205 |
| 4 | Michael L. Naraine, Ted Hayduk III, Jason P. Doyle | The Routledge Handbook of Digital Sport Management | Routledge | 2023 | 9780367543549 |
| 5 | Simon Mosey, Richard Shipway, Chris Symons | Entrepreneurship and Innovation in Sport and Leisure | Routledge | 2022 | 9781032107783 |
| 6 | Vassil Girginov, Kostas Alexandris, Jeroen Scheerder | Running Events Policies, Marketing and Impacts | Routledge | 2023 | 9781032294599 |
| 7 | James J. Zhang, Brenda G. Pitts, Lauren M. Johnson | International Sport Business Management Issues and New Ideas | Routledge | 2021 | 9780367740467 |
| その他 (Others) | |||||
| TBA | |||||