日本語

Course Code etc
Academic Year 2026
College College of Intercultural Communication
Course Code DM650
Theme・Subtitle Health Communication: Theory and Practice
Class Format Face to face (all classes are face-to-face)
Class Format (Supplementary Items) Face-to-face
Campus Lecture
Campus Ikebukuro
Semester Spring Others
DayPeriod・Room
ログインして教室を表示する(Log in to view the classrooms.)
Credits 2
Course Number ICC3541
Language English
Class Registration Method Course Code Registration
Assigned Year 配当年次は開講学部のR Guideに掲載している科目表で確認してください。
Prerequisite Regulations
Acceptance of Other Colleges 履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。
Course Cancellation ×(履修中止不可/ Not eligible for cancellation)
Online Classes Subject to 60-Credit Upper Limit
Relationship with Degree Policy 各授業科目は、学部・研究科の定める学位授与方針(DP)や教育課程編成の方針(CP)に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。
https://www.rikkyo.ac.jp/about/disclosure/educational_policy/ic.html
Notes 集中講義(全14回):6/22(月)~7/4(土)平日6限(18:55~20:35)、土曜3・4限(13:25~17:00) X102教室
Class Schedule(14 Classes): 6/22(Mon)~7/4(Sat), Weekday: 6th period(18:55~20:35)、Saturday: 3rd・4th period(13:25~17:00) X102

【Course Objectives】

•To increase your understanding of the importance of health communication in promoting public health.
•To enhance your awareness of the role of media in promoting health issues and disseminating health information.
•To increase your knowledge of the different strategies applied in health campaigns.
•To assist you in developing greater communication skills in the domain of health.
•To improve the knowledge about the issues related to patient-caregiver communication, social support, and cultural issues pertaining to health communication.

【Course Contents】

Due to the recurring global threats of epidemics and a variety of diseases, as well as the growing challenges from environment and risky life style with the changing media landscape, health communication has increasingly drawn attention from the policy makers, professionals, and academia. Correspondingly, health communication courses and health communication degree programs have been flourishing in the U.S. and around the rest of the world. Numerous research projects on health communication, education and promotion have also been funded by the government, foundations and agencies.

It is a natural call that we all care about our health, and often, the health of the ones that we love. However, we rarely answer the question about how we can communicate about health more effectively. This class offers a chance for a better understanding of a variety of issues that could be useful to understand how media, caregivers, patients, and the public have been communicating about various health issues/topics and the ways to improve it. This class is designed to help you understand why communicating about health really matters.

Providing a comprehensive introduction to health communication for would-be researchers or pursuers of a career in this area, arguably one of the most viable fields of employment now and in the future, this course covers the following aspects: health messages in mass media; new media and health information seeking and learning; current health communication theories and issues; health campaigns using media (planning, implementing and evaluation); health literacy; risk communication in health; health psychology and behavior; health system (U.S., Japan and global); variables influencing conceptions of health and illness; patient-caregiver communication, among other relevant topics.

Japanese Items

【授業計画 / Course Schedule】

1 - Introduction to the course: syllabus, schedule, assignments, expectations
- Self-introduction
- Introduction to health communication
- Social media account setup
2 - News coverage of health
- Advertising of health products
- Health in entertainment
3 - New media and health
- eHealth, telemedicine and networked health communication
4 - Health messages in our daily life
5 - Health literacy
6 - Public relations and public advocacy
- Planning health promotion campaigns
7 - Formative research
- Objective
- Strategy and tactic
8 - Media effects
- Influences on health psychology and behavior
- Theoretical notions and models
9 - Social support
10 - Current and cultural issues in health communication
11 - Patient-caregiver communication
12 - Case analyses
13 - Healthcare system
14 - Final presentations

【活用される授業方法 / Teaching Methods Used】

板書 /Writing on the Board
スライド(パワーポイント等)の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above

補足事項 (Supplementary Items)
This course features a student-centered learning environment. Course activities mainly include lecture, all-class and small group discussion, social media activity, reading assignments and literature critique, written assignments, final project and presentation.

【授業時間外(予習・復習等)の学修 / Study Required Outside of Class】

At Rikkyo University, students are required to spend 45 hours of study (including class time) per credit. Please prepare for classes and review the materials accordingly.
We will have one or more topics to discuss in each class meeting. Students should go over the reading assignments and read as much as they can BEFORE class.

【成績評価方法・基準 / Evaluation】

種類 (Kind)割合 (%)基準 (Criteria)
平常点 (In-class Points)100 Essay(20%)
Class participation/discussion(35%)
Social media activity (5%)
Final presentation(10%)
最終レポート(Final Report)(30%)
備考 (Notes)

【テキスト / Textbooks】

No著者名 (Author/Editor)書籍名 (Title)出版社 (Publisher)出版年 (Date)ISBN/ISSN
1 Du Pré, A. Communicating about health: Current issues and perspectives Oxford University Press 2023 9780190924362

【参考文献 / Readings】

その他 (Others)
Han, G., Zhu, D., & Kothari, N. (2019). Strategic use of Twitter as source of health information: A pilot study with textual analysis of health tweets. Informatics for Health and Social Care, 44 (4), 422-437.

Han, G. & Zhang, J. (2015). New communication platform, message valence, and health risk: Does social networking media matter in understanding painkiller use? Journal of Consumer Health on the Internet, 19(3-4), 161-183.

Han, G., Zhang, J., Chu, K., & Shen, G. (2014). Self–other differences in H1N1 flu risk perception in a global context: A comparative study between the United States and China. Health Communication, 29(2), 109-123.

Bennett, P., Calman, K., & Curtis, S. (2010). Risk communication and public health. Oxford University Press.

DiClement, R.J., Salazar, L.F., & Crosby, R. A. (2013). Health behavior theory for public health. J&B.

Goldsteen, R., Goldsteen, K, & Goldsteen, B. (2020). Jonas’ Introduction to the U.S. Health Care System (9th Ed.). Springer Publishing Company, LLC.

Gelst-Martin P., Ray, E.B., Sharf, B.F. (2003). Communicating health: Personal, cultural, and political complexities. Wadsworth.

Haider, M. (2005). Global public health communication: challenges, perspectives, and strategies. J&B.

Jordan, A.B., & Kunkel, D. (2009). Media messages and public health: A decisions approach to content analysis. Routledge.

Parker, J.C., & Thorson, E. (Eds). (2009). Health communication in the new media landscape. Springer.

Parvanta, C.F., Nelson, D.E., & Harner, R.N. (2018). Public health communication: Critical tools and strategies. J&B.

Thompson, T. L. Parrott, R., & Nussbaum J.F. (Eds). (2011). The Routledge Handbook of Health Communication. Routledge.

【履修にあたって求められる能力 / Abilities Required to Take the Course】

n/a. Good for both undergraduate and graduate students

【学生が準備すべき機器等 / Equipment, etc., that Students Should Prepare】

n/a

【その他 / Others】

【注意事項 / Notice】

It is recommended that the student’s English level is at or above TOEFL iBT 80/4.5,IELTS 6.0, TOEIC L&R 700, or TOEIC L&R IP 700.