日本語 English
| 開講年度/ Academic YearAcademic Year |
20242024 |
| 科目設置学部/ CollegeCollege |
全学共通科目・全学共通カリキュラム（言語系）/University-wide Liberal Arts Courses (Language Courses)University-wide Liberal Arts Courses (Language Courses) |
| 科目コード等/ Course CodeCourse Code |
FU324/FU324FU324 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
|
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
|
| 授業形式/ Class StyleCampus |
語学/LanguageLanguage |
| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
秋学期/Fall semesterFall semester |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
火2/Tue.2 Tue.2 ログインして教室を表示する（Log in to view the classrooms.） |
| 単位/ CreditsCredits |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
LNE2011 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
抽選登録/Lottery RegistrationLottery Registration（定員：25人/ Capacity：25） |
| 配当年次/ Assigned YearAssigned Year |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ Prerequisite RegulationsPrerequisite Regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
|
| 履修中止可否/ Course CancellationCourse Cancellation |
×（履修中止不可/ Not eligible for cancellation） |
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
|
| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
各授業科目は、学部・研究科の定める学位授与方針（DP）や教育課程編成の方針（CP）に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。 |
| 備考/ NotesNotes |
言語自由科目 グローバル・スタディーズ領域 |
This course aims to explore the intersection of advertising and the media. Through a combination of language development and content acquisition, students will gain a deeper understanding of the strategies, impact, and societal implications of advertising in various media platforms. The course will emphasize language acquisition in English while delving into the world of advertising and media.
Throughout this course, students will learn how to:
• expand and integrate specialized vocabulary related to advertising and media.
• analyze and critically evaluate various advertising strategies employed in different media platforms.
• develop strong verbal communication skills by actively participating in class discussions and debates on advertising topics.
• work collaboratively with peers to conceptualize and create advertising campaigns for different media channels.
• strengthen critical thinking and media literacy skills by analyzing and interpreting various media messages.
• develop cultural sensitivity in advertising by examining and discussing global advertising campaigns.
• engage in ethical debates and discussions, demonstrating an understanding of the ethical implications of advertising on society.
• develop presentation skills by preparing and delivering compelling final project presentations.
Students will attend lectures covering the historical evolution of advertising, strategies, and its role across diverse media platforms. Key vocabulary related to advertising and media will be introduced. Practical sessions will involve the analysis of print advertisements, scriptwriting for television and radio ads, and the exploration of digital advertising concepts. Ethical considerations and societal impacts in advertising will be discussed. Cross-cultural advertising and global campaigns will be explored, and media literacy terms will be introduced for critical analysis. The psychological aspects of advertising will be explained. Emerging trends, including influencer marketing and sustainability, will be discussed. In the final two lessons, students will collaborate on group projects, applying their knowledge to create and present advertising campaigns, actively participating in peer feedback sessions. Overall, the course involves a dynamic mix of lectures, discussions, practical activities, and collaborative projects, ensuring a comprehensive understanding of advertising and media.
| 1 | Lesson 1: Course Orientation and Introduction to Advertising and the Media • Definition of key terms • Historical overview • Role of advertising in different media |
| 2 | Lesson 2: Advertising Strategies • Target audience analysis • Marketing techniques • Branding and positioning |
| 3 | Lesson 3: Print Advertising • Analyzing print advertisements • Language and visual elements • Creating a print ad |
| 4 | Lesson 4: Digital Advertising • Overview of online advertising • Social media advertising • Analyzing digital campaigns |
| 5 | Lesson 5: Television Advertising • Understanding TV commercials • Storyboarding and scriptwriting • Impact of visuals and sound |
| 6 | Lesson 6: Radio Advertising • Characteristics of radio ads • Creating effective audio content • Analyzing radio campaigns |
| 7 | Lesson 7: Outdoor and Ambient Advertising • Billboard and transit advertising • Guerrilla marketing • Examining outdoor campaigns |
| 8 | Lesson 8: Media Ethics in Advertising • Ethical considerations in advertising • Impact on society • Case studies and discussions |
| 9 | Lesson 9: Media Literacy • Critical analysis of media messages • Identifying biases and stereotypes • Developing media literacy skills |
| 10 | Lesson 10: Advertising and Consumer Behavior • Psychological aspects of advertising • Consumer decision-making process • Effects on consumer behavior |
| 11 | Lesson 11: Emerging Trends in Advertising • Influencer marketing • Augmented reality and virtual reality in advertising • Sustainable and socially responsible advertising |
| 12 | Lesson 12: Final Presentations Presentations of final projects and peer feedback. |
| 13 | Lesson 13: Final Presentations Presentations of final projects and peer feedback. |
| 14 | Lesson 14: Reflection • Reflection of the course. |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
You are required to read and study the readings which will be provided to you. You will also need to prepare a presentation for your final project. This is important, so you will work on it for several weeks.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Active participation (come on time, actively use English, cooperate)(30%) Assignments(40%) Final presentation(30%) |
| 備考 (Notes) | ||
| If you do not attend 80% or more of the scheduled classes, you will not be considered for course evaluation. You will not earn credit for more than three absences. Four or more absences will result in a failed grade. | ||
| その他 (Others) | |||||
|---|---|---|---|---|---|
| There is no assigned textbook. Readings (PDF) will be provided during the course. |
Students are required to bring a laptop to class (your own or borrowed from the school).
Language & Participation: The language of use for this course is English. Students are required to use English in classroom activities, interactions and assignments. Students are expected to preview and review all materials constantly and actively participate in classroom activities.
Absences: Even when you are absent, you are expected to submit your homework assignments on time. Please contact either your classmates or instructor if you cannot come to class. Also, please contact your classmates or instructor and ask if there were any materials distributed in class that you have missed.
CLIL: This course applies a dual-focused educational approach in which an additional language is used for the teaching and learning of both content and language. Students will encounter and consolidate the language and discourse patterns they need to understand and engage with content from advertising and the media.
【履修目安】CEFR B2相当：英検 準1級-1級・GTEC 1190-1349点・TOEFL iBT 72-94点・IELTS 5.5-6.5
【Approximate English Requirement】Around CEFR B2：Eiken Level Pre-1～Level 1・GTEC1190-1349・TOEFL iBT 72-94・IELTS 5.5-6.5)
This course aims to explore the intersection of advertising and the media. Through a combination of language development and content acquisition, students will gain a deeper understanding of the strategies, impact, and societal implications of advertising in various media platforms. The course will emphasize language acquisition in English while delving into the world of advertising and media.
Throughout this course, students will learn how to:
• expand and integrate specialized vocabulary related to advertising and media.
• analyze and critically evaluate various advertising strategies employed in different media platforms.
• develop strong verbal communication skills by actively participating in class discussions and debates on advertising topics.
• work collaboratively with peers to conceptualize and create advertising campaigns for different media channels.
• strengthen critical thinking and media literacy skills by analyzing and interpreting various media messages.
• develop cultural sensitivity in advertising by examining and discussing global advertising campaigns.
• engage in ethical debates and discussions, demonstrating an understanding of the ethical implications of advertising on society.
• develop presentation skills by preparing and delivering compelling final project presentations.
Students will attend lectures covering the historical evolution of advertising, strategies, and its role across diverse media platforms. Key vocabulary related to advertising and media will be introduced. Practical sessions will involve the analysis of print advertisements, scriptwriting for television and radio ads, and the exploration of digital advertising concepts. Ethical considerations and societal impacts in advertising will be discussed. Cross-cultural advertising and global campaigns will be explored, and media literacy terms will be introduced for critical analysis. The psychological aspects of advertising will be explained. Emerging trends, including influencer marketing and sustainability, will be discussed. In the final two lessons, students will collaborate on group projects, applying their knowledge to create and present advertising campaigns, actively participating in peer feedback sessions. Overall, the course involves a dynamic mix of lectures, discussions, practical activities, and collaborative projects, ensuring a comprehensive understanding of advertising and media.
| 1 | Lesson 1: Course Orientation and Introduction to Advertising and the Media • Definition of key terms • Historical overview • Role of advertising in different media |
| 2 | Lesson 2: Advertising Strategies • Target audience analysis • Marketing techniques • Branding and positioning |
| 3 | Lesson 3: Print Advertising • Analyzing print advertisements • Language and visual elements • Creating a print ad |
| 4 | Lesson 4: Digital Advertising • Overview of online advertising • Social media advertising • Analyzing digital campaigns |
| 5 | Lesson 5: Television Advertising • Understanding TV commercials • Storyboarding and scriptwriting • Impact of visuals and sound |
| 6 | Lesson 6: Radio Advertising • Characteristics of radio ads • Creating effective audio content • Analyzing radio campaigns |
| 7 | Lesson 7: Outdoor and Ambient Advertising • Billboard and transit advertising • Guerrilla marketing • Examining outdoor campaigns |
| 8 | Lesson 8: Media Ethics in Advertising • Ethical considerations in advertising • Impact on society • Case studies and discussions |
| 9 | Lesson 9: Media Literacy • Critical analysis of media messages • Identifying biases and stereotypes • Developing media literacy skills |
| 10 | Lesson 10: Advertising and Consumer Behavior • Psychological aspects of advertising • Consumer decision-making process • Effects on consumer behavior |
| 11 | Lesson 11: Emerging Trends in Advertising • Influencer marketing • Augmented reality and virtual reality in advertising • Sustainable and socially responsible advertising |
| 12 | Lesson 12: Final Presentations Presentations of final projects and peer feedback. |
| 13 | Lesson 13: Final Presentations Presentations of final projects and peer feedback. |
| 14 | Lesson 14: Reflection • Reflection of the course. |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
You are required to read and study the readings which will be provided to you. You will also need to prepare a presentation for your final project. This is important, so you will work on it for several weeks.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Active participation (come on time, actively use English, cooperate)(30%) Assignments(40%) Final presentation(30%) |
| 備考 (Notes) | ||
| If you do not attend 80% or more of the scheduled classes, you will not be considered for course evaluation. You will not earn credit for more than three absences. Four or more absences will result in a failed grade. | ||
| その他 (Others) | |||||
|---|---|---|---|---|---|
| There is no assigned textbook. Readings (PDF) will be provided during the course. |
Students are required to bring a laptop to class (your own or borrowed from the school).
Language & Participation: The language of use for this course is English. Students are required to use English in classroom activities, interactions and assignments. Students are expected to preview and review all materials constantly and actively participate in classroom activities.
Absences: Even when you are absent, you are expected to submit your homework assignments on time. Please contact either your classmates or instructor if you cannot come to class. Also, please contact your classmates or instructor and ask if there were any materials distributed in class that you have missed.
CLIL: This course applies a dual-focused educational approach in which an additional language is used for the teaching and learning of both content and language. Students will encounter and consolidate the language and discourse patterns they need to understand and engage with content from advertising and the media.
【履修目安】CEFR B2相当：英検 準1級-1級・GTEC 1190-1349点・TOEFL iBT 72-94点・IELTS 5.5-6.5
【Approximate English Requirement】Around CEFR B2：Eiken Level Pre-1～Level 1・GTEC1190-1349・TOEFL iBT 72-94・IELTS 5.5-6.5)