日本語 English
| 開講年度/ Academic YearAcademic Year |
20252025 |
| 科目設置学部/ CollegeCollege |
全学共通科目・全学共通カリキュラム（言語系）/University-wide Liberal Arts Courses (Language Courses)University-wide Liberal Arts Courses (Language Courses) |
| 科目コード等/ Course CodeCourse Code |
FU324/FU324FU324 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
|
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
Face to Face (all classes are face-to-face) |
| 授業形式/ Class StyleCampus |
語学/LanguageLanguage |
| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
秋学期/Fall semesterFall semester |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
火2/Tue.2 Tue.2 ログインして教室を表示する（Log in to view the classrooms.） |
| 単位/ CreditsCredits |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
LNE2011 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
抽選登録/Lottery RegistrationLottery Registration（定員：25人/ Capacity：25） |
| 配当年次/ Assigned YearAssigned Year |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ Prerequisite RegulationsPrerequisite Regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
|
| 履修中止可否/ Course CancellationCourse Cancellation |
×（履修中止不可/ Not eligible for cancellation） |
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
|
| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
各授業科目は、学部・研究科の定める学位授与方針（DP）や教育課程編成の方針（CP）に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。 |
| 備考/ NotesNotes |
言語自由科目 グローバル・スタディーズ領域 |
Through this introductory course, students will gain an understanding of the basics of advertising. Students will:
[∙]Examine, analyze, interpret, and evaluate advertisements through different forms of media both individually and collaboratively
[∙]Create different advertisements and campaigns incorporating various forms of media by collaborating with classmates
[∙]Improve communication skills by actively engaging in discussions about advertising and analysis
[∙]Acquire terminology related advertising and media and incorporate it into discussions and presentations
[∙]Develop and improve presentation skills through project preparation and delivery
During the semester, students will attend lectures, learn advertising terminology, have discussions, complete assignments, and create their own advertisements in order to develop an awareness and general understanding of advertising and the media. Advertising strategies will include learning about consumers and target markets. Students will examine and analyze advertising through different forms of media (radio, TV, social media, outdoor) to identify and interpret messages and persuasive techniques used to attract customers. Lastly, students will discuss ethical considerations in advertising and examine and predict future trends in advertising.
| 1 | Course Introduction, Introduction to Media |
| 2 | What is adverting? / History |
| 3 | Advertising Strategies & Consumers |
| 4 | Messages in Advertising |
| 5 | Persuasive Techniques in Advertising |
| 6 | Persuasive Techniques in Advertising Review |
| 7 | Midterm Projects |
| 8 | TV / Radio Advertising |
| 9 | Social Media Advertising |
| 10 | Other (outdoor, ambient, guerrilla, alternative) Advertising |
| 11 | Advertising Trends / Future of Advertising |
| 12 | Ethics & Advertising |
| 13 | Final Projects |
| 14 | Course Review / Reflection |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
At Rikkyo University, students are required to spend 45 hours of study (including class time) per credit.
Please prepare for classes and review the materials accordingly.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Participation(20%) Assignments & Homework(30%) Midterm Project(20%) Final Project(30%) |
| 備考 (Notes) | ||
| If you do not attend 80% or more of the scheduled classes, you will not be considered for course evaluation. You will not earn credit for more than three absences. Four or more absences will result in a failed grade. | ||
| その他 (Others) | |||||
|---|---|---|---|---|---|
| There is no assigned textbook. The teacher will provide the necessary reading / materials that you will need. |
Language & Participation: This class is taught in English and students are required to use English in the class discussions, activities, assignments, and project work. Students are expected to actively participate in all activities in and out of the classroom. This includes previewing and reviewing all materials before and after each class.
Homework: In order to participate actively, homework is expected to be completed and submitted before the deadline. This includes when you are absent. If you are absent, please contact either your classmates or instructor if you cannot come to class. Also, please contact either your classmates or instructor and ask if there are any materials distributed in class that you have missed.
【履修目安】CEFR B2相当：英検 準1級-1級・GTEC 1190-1349点・TOEFL iBT 72-94点・IELTS 5.5-6.5
【Approximate English Requirement】Around CEFR B2：Eiken Level Pre-1～Level 1・GTEC1190-1349・TOEFL iBT 72-94・IELTS 5.5-6.5)
Through this introductory course, students will gain an understanding of the basics of advertising. Students will:
[∙]Examine, analyze, interpret, and evaluate advertisements through different forms of media both individually and collaboratively
[∙]Create different advertisements and campaigns incorporating various forms of media by collaborating with classmates
[∙]Improve communication skills by actively engaging in discussions about advertising and analysis
[∙]Acquire terminology related advertising and media and incorporate it into discussions and presentations
[∙]Develop and improve presentation skills through project preparation and delivery
During the semester, students will attend lectures, learn advertising terminology, have discussions, complete assignments, and create their own advertisements in order to develop an awareness and general understanding of advertising and the media. Advertising strategies will include learning about consumers and target markets. Students will examine and analyze advertising through different forms of media (radio, TV, social media, outdoor) to identify and interpret messages and persuasive techniques used to attract customers. Lastly, students will discuss ethical considerations in advertising and examine and predict future trends in advertising.
| 1 | Course Introduction, Introduction to Media |
| 2 | What is adverting? / History |
| 3 | Advertising Strategies & Consumers |
| 4 | Messages in Advertising |
| 5 | Persuasive Techniques in Advertising |
| 6 | Persuasive Techniques in Advertising Review |
| 7 | Midterm Projects |
| 8 | TV / Radio Advertising |
| 9 | Social Media Advertising |
| 10 | Other (outdoor, ambient, guerrilla, alternative) Advertising |
| 11 | Advertising Trends / Future of Advertising |
| 12 | Ethics & Advertising |
| 13 | Final Projects |
| 14 | Course Review / Reflection |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
At Rikkyo University, students are required to spend 45 hours of study (including class time) per credit.
Please prepare for classes and review the materials accordingly.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Participation(20%) Assignments & Homework(30%) Midterm Project(20%) Final Project(30%) |
| 備考 (Notes) | ||
| If you do not attend 80% or more of the scheduled classes, you will not be considered for course evaluation. You will not earn credit for more than three absences. Four or more absences will result in a failed grade. | ||
| その他 (Others) | |||||
|---|---|---|---|---|---|
| There is no assigned textbook. The teacher will provide the necessary reading / materials that you will need. |
Language & Participation: This class is taught in English and students are required to use English in the class discussions, activities, assignments, and project work. Students are expected to actively participate in all activities in and out of the classroom. This includes previewing and reviewing all materials before and after each class.
Homework: In order to participate actively, homework is expected to be completed and submitted before the deadline. This includes when you are absent. If you are absent, please contact either your classmates or instructor if you cannot come to class. Also, please contact either your classmates or instructor and ask if there are any materials distributed in class that you have missed.
【履修目安】CEFR B2相当：英検 準1級-1級・GTEC 1190-1349点・TOEFL iBT 72-94点・IELTS 5.5-6.5
【Approximate English Requirement】Around CEFR B2：Eiken Level Pre-1～Level 1・GTEC1190-1349・TOEFL iBT 72-94・IELTS 5.5-6.5)