日本語 English
| 開講年度/ Academic YearAcademic Year |
20262026 |
| 科目設置学部/ CollegeCollege |
観光学部/College of TourismCollege of Tourism |
| 科目コード等/ Course CodeCourse Code |
HA505/HA505HA505 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
|
| 授業形態/ Class FormatClass Format |
オンライン（全回オンライン）/Online (all classes are online)Online (all classes are online) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
発話を伴う授業を学内で受講する場合はN851教室の利用可。 |
| 授業形式/ Class StyleCampus |
講義/LectureLecture |
| 校地/ CampusCampus |
新座/NiizaNiiza |
| 学期/ SemesterSemester |
秋学期/Fall semesterFall semester |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
水5/Wed.5 Wed.5 ログインして教室を表示する（Log in to view the classrooms.） |
| 単位/ CreditsCredits |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
TRM2201 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
科目コード登録/Course Code RegistrationCourse Code Registration |
| 配当年次/ Assigned YearAssigned Year |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ Prerequisite RegulationsPrerequisite Regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。 |
| 履修中止可否/ Course CancellationCourse Cancellation |
〇（履修中止可/ Eligible for cancellation） |
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
○○ |
| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
各授業科目は、学部・研究科の定める学位授与方針（DP）や教育課程編成の方針（CP）に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。 https://www.rikkyo.ac.jp/about/disclosure/educational_policy/tourism.html |
| 備考/ NotesNotes |
This course aims to provide students with a comprehensive introduction to the business aspects of the tourism industry. Upon successful completion, students will be able to:
1. Understand Key Concepts: Define tourism, the tourism industry, and related core terms; describe the components of the tourism system (tourists, destinations, transportation, marketing, etc.) and their interrelationships
2. Recognize Industry Structure: Identify and describe the main sectors and business forms within tourism (e.g., accommodation, transportation, attractions, travel agencies, MICE).
3. Conduct Basic Analysis: Apply data (e.g., DMO official websites, UN Tourism reports) to analyze simple tourism phenomena or cases; recognize the main factors influencing tourism demand and supply.
4. Develop Foundational Skills: Cultivate basic abilities in industry information analysis, case study reading, and group discussion; gain an initial understanding of business communication and professional ethics in tourism.
5. Explore Interests and Pathways: Spark interest in the tourism business field, establish a foundation for subsequent specialized courses, and begin considering potential career paths within the industry.
This course uses the "tourism system" as a framework to comprehensively introduce the fundamentals of tourism business. Content includes:
1. The definition, history, and trends of tourism
2. The tourist: motivations, behavior, and market segmentation
3. Tourism destinations: attractions, planning, and management
4. Core tourism sectors: accommodation, transportation, attractions, travel agencies, and Online Travel Agencies (OTAs)
5. Fundamentals of tourism marketing and distribution
6. The impact of technology on tourism (e.g., smart tourism)
| 1 | Introduction: Understanding Tourism (Defining tourism, its nature and significance) |
| 2 | A brief history of tourism development; current global and regional trends; future outlook |
| 3 | Who is the Tourist? (Tourist demand and motivations; fundamentals of tourist consumer behavior) |
| 4 | The Accommodation Sector: Types of hotels, services, and basic operations; emerging accommodations (e.g., homestays, Airbnb) |
| 5 | Transportation: The role of air, rail, road, and water transportation in tourism |
| 6 | Attractions & Destinations: Natural and cultural attractions; the role of Destination Management Organizations (DMOs) |
| 7 | The Connectors: Travel Trade Intermediaries (Business models of traditional travel agencies and Online Travel Agencies) |
| 8 | Mid-Term Review & Case Study Workshop |
| 9 | Tourism Products & Experiences: Components of tourism products; the experience economy in tourism |
| 10 | How is Tourism Promoted? Tourism marketing basics: branding, segmentation, the marketing mix (4Ps) |
| 11 | Sustainable & Responsible Tourism: Principles of sustainable tourism; managing socio-cultural and environmental impacts |
| 12 | Technology Reshaping Tourism: The role of IT, mobile internet, big data, and AI in tourism (smart tourism) |
| 13 | Tourist Data and Information |
| 14 | Individual Presentations and Course Wrap |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
To ensure effective learning, students are expected to engage in the following activities outside of class hours:
1. Complete assigned readings from case studies, or short industry articles to prepare for class discussions.
2. Case Analysis & Research: Complete case study assignments; conduct simple online research on specified tourism businesses or destinations.
3. Industry Awareness: Regularly browse 1-2 mainstream tourism industry websites or portals (e.g., UN Tourism website, Skift, Travel Daily News) to follow industry trends.
4. Review & Preparation: Regularly review lecture notes and consolidate knowledge frameworks; prepare for group presentations and assessments through research and study.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
最終レポート(Final Report)(30%) Class Participation(10%) Mid-Term Case Study Analysis(30%) Individual Presentation(30%) |
| 備考 (Notes) | ||
なし/None
Scheldue is subject to change.
This course aims to provide students with a comprehensive introduction to the business aspects of the tourism industry. Upon successful completion, students will be able to:
1. Understand Key Concepts: Define tourism, the tourism industry, and related core terms; describe the components of the tourism system (tourists, destinations, transportation, marketing, etc.) and their interrelationships
2. Recognize Industry Structure: Identify and describe the main sectors and business forms within tourism (e.g., accommodation, transportation, attractions, travel agencies, MICE).
3. Conduct Basic Analysis: Apply data (e.g., DMO official websites, UN Tourism reports) to analyze simple tourism phenomena or cases; recognize the main factors influencing tourism demand and supply.
4. Develop Foundational Skills: Cultivate basic abilities in industry information analysis, case study reading, and group discussion; gain an initial understanding of business communication and professional ethics in tourism.
5. Explore Interests and Pathways: Spark interest in the tourism business field, establish a foundation for subsequent specialized courses, and begin considering potential career paths within the industry.
This course uses the "tourism system" as a framework to comprehensively introduce the fundamentals of tourism business. Content includes:
1. The definition, history, and trends of tourism
2. The tourist: motivations, behavior, and market segmentation
3. Tourism destinations: attractions, planning, and management
4. Core tourism sectors: accommodation, transportation, attractions, travel agencies, and Online Travel Agencies (OTAs)
5. Fundamentals of tourism marketing and distribution
6. The impact of technology on tourism (e.g., smart tourism)
| 1 | Introduction: Understanding Tourism (Defining tourism, its nature and significance) |
| 2 | A brief history of tourism development; current global and regional trends; future outlook |
| 3 | Who is the Tourist? (Tourist demand and motivations; fundamentals of tourist consumer behavior) |
| 4 | The Accommodation Sector: Types of hotels, services, and basic operations; emerging accommodations (e.g., homestays, Airbnb) |
| 5 | Transportation: The role of air, rail, road, and water transportation in tourism |
| 6 | Attractions & Destinations: Natural and cultural attractions; the role of Destination Management Organizations (DMOs) |
| 7 | The Connectors: Travel Trade Intermediaries (Business models of traditional travel agencies and Online Travel Agencies) |
| 8 | Mid-Term Review & Case Study Workshop |
| 9 | Tourism Products & Experiences: Components of tourism products; the experience economy in tourism |
| 10 | How is Tourism Promoted? Tourism marketing basics: branding, segmentation, the marketing mix (4Ps) |
| 11 | Sustainable & Responsible Tourism: Principles of sustainable tourism; managing socio-cultural and environmental impacts |
| 12 | Technology Reshaping Tourism: The role of IT, mobile internet, big data, and AI in tourism (smart tourism) |
| 13 | Tourist Data and Information |
| 14 | Individual Presentations and Course Wrap |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
To ensure effective learning, students are expected to engage in the following activities outside of class hours:
1. Complete assigned readings from case studies, or short industry articles to prepare for class discussions.
2. Case Analysis & Research: Complete case study assignments; conduct simple online research on specified tourism businesses or destinations.
3. Industry Awareness: Regularly browse 1-2 mainstream tourism industry websites or portals (e.g., UN Tourism website, Skift, Travel Daily News) to follow industry trends.
4. Review & Preparation: Regularly review lecture notes and consolidate knowledge frameworks; prepare for group presentations and assessments through research and study.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
最終レポート(Final Report)(30%) Class Participation(10%) Mid-Term Case Study Analysis(30%) Individual Presentation(30%) |
| 備考 (Notes) | ||
なし/None
Scheldue is subject to change.