Tourism Study 3 (Destination) Tourism Study 3 (Destination)

【授業の目標 / Course Objectives】

This course provides:
- theoretical framework with regard to destination management with a comprehensive approach that focuses on planning, marketing and management of a destination.
- selected examples of tourism from destinations throughout the country and the world

The aim of the course is to provide:
- an understanding of the dynamics of destination development;
- a combination of theory and practice on destination planning and management;
- approaches and issues on marketing application for destination management.

On completion of this course, the students are able to:
- characterize different types of tourism destinations as well as identify the importance and objectives of destination management;
- be aware of the process of tourism development and the possible associated impacts in tourism destinations;
- identify the roles and responsibilities of various stakeholders and organizations in the processes of destination planning and marketing;
- identify and assess the main components of a destination development plan as well as the main methods of monitoring the performance of a destination;
- critically assess the principles and practice of destination marketing and their applications to the strategic management of a destination;
- study the roles and functions of destination tourism organizations;
- synthesize good practice in destination planning and
management in a variety of case-studies;
- develop tourism development proposals of selected destination from a social, cultural and environmental perspective.

【授業の内容 / Course Contents】

1. An introduction to destination management
- Defining tourist destination and its related theories
- Defining destination management
- Sustainable development of tourism destination

2. Tourism destination planning
- Destination analysis
- Setting visions and goal for the destination
- Developing a tourism action plan

3. Destination marketing management
- Destination positioning
- Destination branding
- Destination marketing Mix

4. Organizing for destination management
- Destination governance and leadership
- Design of organizational structures
- Destination community and stakeholders relations
- Destination partnership and strategic cooperation Conflict
management
- Destination quality control - Benchmarking

Each contents follow with examples of destination management in many countries. Possibly case-studies in UK, Spain, Italy, Ireland, Belgium, Croatia, Canada, Mexico, Japan, Australia, China, Vietnam etc.

【授業計画 / Course Schedule】

【活用される授業方法 / Teaching Methods Used】

板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above

【授業時間外（予習・復習等）の学修 / Study Required Outside of Class】

Students are required to read PPT slides and other materials before the class. After each class, seminar topic (assignment) will be provided, and students are required to work on it.

【成績評価方法・基準 / Evaluation】

【テキスト / Textbooks】

【参考文献 / Readings】

【履修にあたって求められる能力 / Abilities Required to Take the Course】

【学生が準備すべき機器等 / Equipment, etc., that Students Should Prepare】

【その他 / Others】

【注意事項 / Notice】