日本語 English
| 開講年度/ Academic YearAcademic Year |
20252025 |
| 科目設置学部/ CollegeCollege |
経営学研究科/Graduate School of BusinessGraduate School of Business |
| 科目コード等/ Course CodeCourse Code |
KN162/KN162KN162 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
|
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
|
| 授業形式/ Class StyleCampus |
講義/LectureLecture |
| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
秋学期1/Fall Semester1Fall Semester1 |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
水3/Wed.3 Wed.3 , 水4/Wed.4, Wed.4 ログインして教室を表示する（Log in to view the classrooms.） |
| 単位/ CreditsCredits |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
MIB6201 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
科目コード登録/Course Code RegistrationCourse Code Registration |
| 配当年次/ Assigned YearAssigned Year |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ Prerequisite RegulationsPrerequisite Regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。 |
| 履修中止可否/ Course CancellationCourse Cancellation |
－（履修中止制度なし/ No system for cancellation) |
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
|
| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
各授業科目は、学部・研究科の定める学位授与方針（DP）や教育課程編成の方針（CP）に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。 |
| 備考/ NotesNotes |
Obtain an understanding of the Japanese market as well as marketing strategies used in Japan. The class will take a cross-cultural perspective to understand the Japanese consumers. Upon completion of this course students will be able to…
1. Define and understand culture,
2. Be able to identify similarities and differences across cultures and their effects on consumer behavior/marketing
3. Demonstrate an ability to critically analyze marketing problems,
4. Develop a creative strategy for solving marketing problems,
5. Provide written reports and oral presentations for these solutions.
Obtain an understanding of how marketing theories are applied in the Japanese market. The course aims to decipher Japanese consumption patterns from a cross-cultural perspective. The class will be a mix of case studies, guest lectures, and student presentations.
This is a fall 1 quarter intensive course.
| 1 | Introduction and Overview |
| 2 | Marketing: Core Concepts |
| 3 | Case A: Ippudo - Discussion |
| 4 | Case A: Ippudo - Presentation |
| 5 | Case B: Maru Batting Centre: Discussion |
| 6 | Case B: Maru Batting Centre: Presentation |
| 7 | Mid Term Evaluation |
| 8 | Mid-Term Discussion |
| 9 | Case C: Be Easy Brewery Discussion |
| 10 | Case C: Be Easy Brewery Presentation |
| 11 | Case D: Snow Brand Discussion |
| 12 | Case D: Snow Brand Presentation |
| 13 | Final Presentation |
| 14 | Final Presentation and Wrap-up |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Read assigned articles, cases, etc.
Be well prepared for class.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Final Project and Presentation(30%) Individual (Mid term)(30%) In-Class Participation(20%) Case study analyses (weekly group)(20%) |
| 備考 (Notes) | ||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Usunier & Lee | Marketing Across Cultures(6th Edition) | Pearson | 2014 | 9780273757733 |
| 2 | Haghirian, P. | Japanese consumer dynamics | Palsgrave Macmillan | 2011 | 9780230242869 |
| その他 (Others) | |||||
| These texts are NOT mandatory. | |||||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Schuette, H., Ciarlante, D. | Consumer behavior in Asia | NYU Press | 1998 | 9780814781142 |
| 2 | Niehaus, Tagsold | Sport, Memory and Nationhood in Japan Remembering the Glory Days | Routledge | 2012 | 9780415525367 |
| 3 | Usui | Marketing and consumption in modern Japan | Routledge | 2016 | 9780415323130 |
| 4 | Sato | Industry and Business in Japan | Routledge | 2011 | 9780415591850 |
| 5 | de Mooij | Consumer behavior and culture | Sage | 2011 | 9781412979900 |
| その他 (Others) | |||||
| The readings are recommended but not mandatory. Short articles and case studies that are required readings will be advised during class accordingly. | |||||
Students are expected to purchase the following cases and articles.
https://hbsp.harvard.edu/import/1247619
The Be Easy Brewery case will be distributed in class.
The above course schedule is tentative and is subject to change. Detailed syllabus will be provided at the beginning of class.
Obtain an understanding of the Japanese market as well as marketing strategies used in Japan. The class will take a cross-cultural perspective to understand the Japanese consumers. Upon completion of this course students will be able to…
1. Define and understand culture,
2. Be able to identify similarities and differences across cultures and their effects on consumer behavior/marketing
3. Demonstrate an ability to critically analyze marketing problems,
4. Develop a creative strategy for solving marketing problems,
5. Provide written reports and oral presentations for these solutions.
Obtain an understanding of how marketing theories are applied in the Japanese market. The course aims to decipher Japanese consumption patterns from a cross-cultural perspective. The class will be a mix of case studies, guest lectures, and student presentations.
This is a fall 1 quarter intensive course.
| 1 | Introduction and Overview |
| 2 | Marketing: Core Concepts |
| 3 | Case A: Ippudo - Discussion |
| 4 | Case A: Ippudo - Presentation |
| 5 | Case B: Maru Batting Centre: Discussion |
| 6 | Case B: Maru Batting Centre: Presentation |
| 7 | Mid Term Evaluation |
| 8 | Mid-Term Discussion |
| 9 | Case C: Be Easy Brewery Discussion |
| 10 | Case C: Be Easy Brewery Presentation |
| 11 | Case D: Snow Brand Discussion |
| 12 | Case D: Snow Brand Presentation |
| 13 | Final Presentation |
| 14 | Final Presentation and Wrap-up |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Read assigned articles, cases, etc.
Be well prepared for class.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Final Project and Presentation(30%) Individual (Mid term)(30%) In-Class Participation(20%) Case study analyses (weekly group)(20%) |
| 備考 (Notes) | ||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Usunier & Lee | Marketing Across Cultures(6th Edition) | Pearson | 2014 | 9780273757733 |
| 2 | Haghirian, P. | Japanese consumer dynamics | Palsgrave Macmillan | 2011 | 9780230242869 |
| その他 (Others) | |||||
| These texts are NOT mandatory. | |||||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Schuette, H., Ciarlante, D. | Consumer behavior in Asia | NYU Press | 1998 | 9780814781142 |
| 2 | Niehaus, Tagsold | Sport, Memory and Nationhood in Japan Remembering the Glory Days | Routledge | 2012 | 9780415525367 |
| 3 | Usui | Marketing and consumption in modern Japan | Routledge | 2016 | 9780415323130 |
| 4 | Sato | Industry and Business in Japan | Routledge | 2011 | 9780415591850 |
| 5 | de Mooij | Consumer behavior and culture | Sage | 2011 | 9781412979900 |
| その他 (Others) | |||||
| The readings are recommended but not mandatory. Short articles and case studies that are required readings will be advised during class accordingly. | |||||
Students are expected to purchase the following cases and articles.
https://hbsp.harvard.edu/import/1247619
The Be Easy Brewery case will be distributed in class.
The above course schedule is tentative and is subject to change. Detailed syllabus will be provided at the beginning of class.