日本語 English
| 開講年度/ Academic YearAcademic Year |
20242024 |
| 科目設置学部/ CollegeCollege |
経営学研究科/Graduate School of BusinessGraduate School of Business |
| 科目コード等/ Course CodeCourse Code |
KN191/KN191KN191 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
Strategic Writing |
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
|
| 授業形式/ Class StyleCampus |
講義/LectureLecture |
| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
秋学期/Fall semesterFall semester |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
火4･X201/Tue.4･X201 Tue.4･X201 |
| 単位/ CreditCredit |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
MIB6201 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
科目コード登録/Course Code RegistrationCourse Code Registration |
| 配当年次/ Grade (Year) RequiredGrade (Year) Required |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ prerequisite regulationsprerequisite regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。 |
| 履修中止可否/ course cancellationcourse cancellation |
－（履修中止制度なし/ No system for cancellation) |
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
|
| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
各授業科目は、学部・研究科の定める学位授与方針（DP）や教育課程編成の方針（CP）に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。 |
| 備考/ NotesNotes |
|
| テキスト用コード/ Text CodeText Code |
KN191 |
After successfully completing the course students will be able to do the following:
1) Analyze audiences
2) Craft a range of messages to target audiences
3) Develop frameworks for conceptualizing strategic messages
This course offers an introduction to key fields in strategic communication. It offers an overview of various fields in which attempts at strategic communication are commonly practiced, including risk and crisis communication, public and media relations, and areas of entrepreneurship. Theoretical approaches to strategic communication will be buttressed by practice in constructing strategic messages. Students will be asked to analyze, and create, strategic documents relevant to corporate life.
※Please refer to Japanese Page for details including evaluations, textbooks and others.
After successfully completing the course students will be able to do the following:
1) Analyze audiences
2) Craft a range of messages to target audiences
3) Develop frameworks for conceptualizing strategic messages
This course offers an introduction to key fields in strategic communication. It offers an overview of various fields in which attempts at strategic communication are commonly practiced, including risk and crisis communication, public and media relations, and areas of entrepreneurship. Theoretical approaches to strategic communication will be buttressed by practice in constructing strategic messages. Students will be asked to analyze, and create, strategic documents relevant to corporate life.
| 1 | Intro to Course -- Communication |
| 2 | Approaches to Strategic Communication |
| 3 | White Papers 1 |
| 4 | White Papers 2 |
| 5 | Mission Statements |
| 6 | Pitch Decks |
| 7 | Focus Groups — Organization and Structure |
| 8 | Focus Groups — Ethical Concerns and Design Workshop |
| 9 | Focus Groups — Reporting and Reflection |
| 10 | Message Maps |
| 11 | Media Kits |
| 12 | Op/Eds — Function |
| 13 | Op/Eds — Structure |
| 14 | Op/Eds — Feedback |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Readings, research, projects
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Participation and Class Activities(20%) Assignments (6)(80%) |
| 備考 (Notes) | ||
| その他 (Others) | |||||
|---|---|---|---|---|---|
| None |