日本語 English
| 開講年度/ Academic YearAcademic Year |
20232023 |
| 科目設置学部/ CollegeCollege |
経営学研究科/Graduate School of BusinessGraduate School of Business |
| 科目コード等/ Course CodeCourse Code |
KN194/KN194KN194 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
Practitioner Perspective on the Sports Business Industry |
| 授業形態/ Class FormatClass Format |
対面（一部オンライン）/Face-to-face (partially online)Face-to-face (partially online) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
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| 授業形式/ Class StyleCampus |
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| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
春学期2/Spring Semester2Spring Semester2 |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
土2/Sat.2 Sat.2 , 土3/Sat.3, Sat.3 ログインして教室を表示する（Log in to view the classrooms.） |
| 単位/ CreditsCredits |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
MIB6201 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
科目コード登録/Course Code RegistrationCourse Code Registration |
| 配当年次/ Assigned YearAssigned Year |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ Prerequisite RegulationsPrerequisite Regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
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| 履修中止可否/ Course CancellationCourse Cancellation |
|
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
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| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
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| 備考/ NotesNotes |
After taking this course, students should
1) gain a general understanding and working knowledge of the ski (mountain resort) industry and sports business in Japan from a practitioner perspective.
2) be able to critically analyze an industry/company from multiple perspectives including marketing, strategy, and finance.
3) better appreciate the complexities of sports business.
Students interested in consulting and general management related careers should also find the course useful as it is designed to explore business from multiple perspectives.
The first half of the course will focus on the revenue streams for sports competitions and leagues, as well as how intellectual property rights are managed. The second half of the course provides an introduction to the ski and mountain resort industry in Japan.
Recommend students enroll in international sports marketing and/or international sports finance offered in Spring Quarter I.
This is an intensive Spring Quarter II course. You will need access to a stable internet connection in an appropriate learning environment (including device) especially for select sessions with guest speakers (possibly two sessions). Online zoom sessions will be announced at least one week in advance.
| 1 | Overview of the Course Licensing, Naming Rights and Broadcasting Rights |
| 2 | Licensing, Naming Rights and Broadcasting Rights |
| 3 | Digital Media, OTT, and IT |
| 4 | Digital Media, OTT, and IT |
| 5 | Ticketing and Sponsorship |
| 6 | Ticketing and Sponsorship |
| 7 | Ski Industry: Stakeholders and the Community |
| 8 | Ski Industry: Stakeholders and the Community |
| 9 | Ski Industry: Financial Analysis |
| 10 | Ski Industry: Financial Analysis |
| 11 | Ski Industry: Marketing Analysis |
| 12 | Ski Industry: Marketing Analysis |
| 13 | Topics |
| 14 | Topics |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Review posted reading/notes prior to class and research/write a weekly summary as assigned in class.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Summary Papers(40%) Participation(40%) Reflective Essay(20%) |
| 備考 (Notes) | ||
なし/None
Detailed course outline and other course material will be posted on Canvas. Course schedule and content is subject to change (all changes/modifications will be posted on Canvas and announced in class).
This course is required for those interested in the MIB international sports business/management certificate.
After taking this course, students should
1) gain a general understanding and working knowledge of the ski (mountain resort) industry and sports business in Japan from a practitioner perspective.
2) be able to critically analyze an industry/company from multiple perspectives including marketing, strategy, and finance.
3) better appreciate the complexities of sports business.
Students interested in consulting and general management related careers should also find the course useful as it is designed to explore business from multiple perspectives.
The first half of the course will focus on the revenue streams for sports competitions and leagues, as well as how intellectual property rights are managed. The second half of the course provides an introduction to the ski and mountain resort industry in Japan.
Recommend students enroll in international sports marketing and/or international sports finance offered in Spring Quarter I.
This is an intensive Spring Quarter II course. You will need access to a stable internet connection in an appropriate learning environment (including device) especially for select sessions with guest speakers (possibly two sessions). Online zoom sessions will be announced at least one week in advance.
| 1 | Overview of the Course Licensing, Naming Rights and Broadcasting Rights |
| 2 | Licensing, Naming Rights and Broadcasting Rights |
| 3 | Digital Media, OTT, and IT |
| 4 | Digital Media, OTT, and IT |
| 5 | Ticketing and Sponsorship |
| 6 | Ticketing and Sponsorship |
| 7 | Ski Industry: Stakeholders and the Community |
| 8 | Ski Industry: Stakeholders and the Community |
| 9 | Ski Industry: Financial Analysis |
| 10 | Ski Industry: Financial Analysis |
| 11 | Ski Industry: Marketing Analysis |
| 12 | Ski Industry: Marketing Analysis |
| 13 | Topics |
| 14 | Topics |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Review posted reading/notes prior to class and research/write a weekly summary as assigned in class.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Summary Papers(40%) Participation(40%) Reflective Essay(20%) |
| 備考 (Notes) | ||
なし/None
Detailed course outline and other course material will be posted on Canvas. Course schedule and content is subject to change (all changes/modifications will be posted on Canvas and announced in class).
This course is required for those interested in the MIB international sports business/management certificate.