日本語 English
| 開講年度/ Academic YearAcademic Year |
20242024 |
| 科目設置学部/ CollegeCollege |
経営学研究科/Graduate School of BusinessGraduate School of Business |
| 科目コード等/ Course CodeCourse Code |
KN195/KN195KN195 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
Sport Marketing & Sponsorship |
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
|
| 授業形式/ Class StyleCampus |
講義/LectureLecture |
| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
春学期1/Spring Semester1Spring Semester1 |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
木5/Thu.5 Thu.5 , 木6/Thu.6, Thu.6 ログインして教室を表示する（Log in to view the classrooms.） |
| 単位/ CreditsCredits |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
MIB6201 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
科目コード登録/Course Code RegistrationCourse Code Registration |
| 配当年次/ Assigned YearAssigned Year |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ Prerequisite RegulationsPrerequisite Regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。 |
| 履修中止可否/ Course CancellationCourse Cancellation |
－（履修中止制度なし/ No system for cancellation) |
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
|
| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
各授業科目は、学部・研究科の定める学位授与方針（DP）や教育課程編成の方針（CP）に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。 |
| 備考/ NotesNotes |
The main objective of this class is to introduce students to sport marketing and corporate sport sponsorship activities in the global sport industry. Upon completion of this course, students are expected to:
1. Successfully demonstrate an understanding of sport marketing principles and fan behaviors.
2. Understand corporate sponsorship activities' objectives, strategies, and measurement.
3. Critically analyze & provide solutions for sport sponsorship problems.
This is a 'spring one' intensive course.
This course introduces students to the principles of sport marketing & sport sponsorship. The content mainly draws from North American and European sport business contexts (Japanese and Asian applications will be introduced in class). The course will be taught through lectures and the use of case studies. Students are expected to participate actively in classroom discussions. Guest speakers may be invited to supplement the course contents.
| 1 | Introduction of the course |
| 2 | Class based on articles and cases |
| 3 | Class based on articles and cases |
| 4 | Class based on articles and cases |
| 5 | Class based on articles and cases |
| 6 | Class based on articles and cases |
| 7 | Class based on articles and cases |
| 8 | Class based on articles and cases |
| 9 | Class based on articles and cases |
| 10 | Class based on articles and cases |
| 11 | Class based on articles and cases |
| 12 | Guest Speaker (tentative) |
| 13 | Project Presentation |
| 14 | Recap of the course |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Read assigned articles & cases. Prepare well for class activities and discussions
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Individual Assignments(40%) Discussion(30%) Project(30%) |
| 備考 (Notes) | ||
| その他 (Others) | |||||
|---|---|---|---|---|---|
| Students should purchase articles and cases through Harvard Business School Press. Others will be posted on Canvas. |
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Coombs & Osborne | Routledge Handbook of Sport fans and fandom | Routledge | 2022 | 9780367358310 |
| 2 | Shank & Lyberger | Sports Marketing 6th | Routledge | 2022 | 9780367141653 |
| 3 | Fullerton | Sports Marketing 4th | Sage | 2023 | 9781948426435 |
| 4 | Abeza, King-White | Sport and Social Media | Routledge | 2024 | 9781032415017 |
| 5 | Abeza, Sanderson | Social Media in Sport | Routledge | 2024 | 1138039837 |
| 6 | Macintosh, Bravo, Li | International Sport Management | Human Kinetics | 2020 | 9781492556787 |
| 7 | Lopez | Redefining Sports Media | Routledge | 2023 | 9780367751272 |
| その他 (Others) | |||||
| TBA | |||||
Above course schedule is tentative and is subject to change. Detailed syllabus will be provided at the beginning of the class.
The main objective of this class is to introduce students to sport marketing and corporate sport sponsorship activities in the global sport industry. Upon completion of this course, students are expected to:
1. Successfully demonstrate an understanding of sport marketing principles and fan behaviors.
2. Understand corporate sponsorship activities' objectives, strategies, and measurement.
3. Critically analyze & provide solutions for sport sponsorship problems.
This is a 'spring one' intensive course.
This course introduces students to the principles of sport marketing & sport sponsorship. The content mainly draws from North American and European sport business contexts (Japanese and Asian applications will be introduced in class). The course will be taught through lectures and the use of case studies. Students are expected to participate actively in classroom discussions. Guest speakers may be invited to supplement the course contents.
| 1 | Introduction of the course |
| 2 | Class based on articles and cases |
| 3 | Class based on articles and cases |
| 4 | Class based on articles and cases |
| 5 | Class based on articles and cases |
| 6 | Class based on articles and cases |
| 7 | Class based on articles and cases |
| 8 | Class based on articles and cases |
| 9 | Class based on articles and cases |
| 10 | Class based on articles and cases |
| 11 | Class based on articles and cases |
| 12 | Guest Speaker (tentative) |
| 13 | Project Presentation |
| 14 | Recap of the course |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Read assigned articles & cases. Prepare well for class activities and discussions
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Individual Assignments(40%) Discussion(30%) Project(30%) |
| 備考 (Notes) | ||
| その他 (Others) | |||||
|---|---|---|---|---|---|
| Students should purchase articles and cases through Harvard Business School Press. Others will be posted on Canvas. |
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Coombs & Osborne | Routledge Handbook of Sport fans and fandom | Routledge | 2022 | 9780367358310 |
| 2 | Shank & Lyberger | Sports Marketing 6th | Routledge | 2022 | 9780367141653 |
| 3 | Fullerton | Sports Marketing 4th | Sage | 2023 | 9781948426435 |
| 4 | Abeza, King-White | Sport and Social Media | Routledge | 2024 | 9781032415017 |
| 5 | Abeza, Sanderson | Social Media in Sport | Routledge | 2024 | 1138039837 |
| 6 | Macintosh, Bravo, Li | International Sport Management | Human Kinetics | 2020 | 9781492556787 |
| 7 | Lopez | Redefining Sports Media | Routledge | 2023 | 9780367751272 |
| その他 (Others) | |||||
| TBA | |||||
Above course schedule is tentative and is subject to change. Detailed syllabus will be provided at the beginning of the class.