日本語 English
| 開講年度/ Academic YearAcademic Year |
20252025 |
| 科目設置学部/ CollegeCollege |
経営学研究科/Graduate School of BusinessGraduate School of Business |
| 科目コード等/ Course CodeCourse Code |
KN221/KN221KN221 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
Tourism Marketing |
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
|
| 授業形式/ Class StyleCampus |
講義/LectureLecture |
| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
秋学期2/Fall Semester2Fall Semester2 |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
木4/Thu.4 Thu.4 , 木5/Thu.5, Thu.5 ログインして教室を表示する（Log in to view the classrooms.） |
| 単位/ CreditsCredits |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
MIB6201 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
科目コード登録/Course Code RegistrationCourse Code Registration |
| 配当年次/ Assigned YearAssigned Year |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ Prerequisite RegulationsPrerequisite Regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。 |
| 履修中止可否/ Course CancellationCourse Cancellation |
－（履修中止制度なし/ No system for cancellation) |
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
|
| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
各授業科目は、学部・研究科の定める学位授与方針（DP）や教育課程編成の方針（CP）に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。 |
| 備考/ NotesNotes |
After successfully completing this course, students should be able to:
1.Explain the marketing theories, concepts, and models applied to the study of tourism
2.Critically assess marketing mix strategies relative to a destination or organization’s vision and goas, and the behaviors and needs of target markets and stakeholders
3.Analyze the impact of current and emerging trends on sustainable tourism marketing at local and global levels
4.Develop forward-focused marketing plans that address future opportunities and challenges
5.Reflect on and enhance personal leadership skills for future roles in the tourism industry
This advanced postgraduate course offers an in-depth exploration of strategic marketing principles and strategic frameworks essential for positioning tourism destinations and organizations competitively within an ever-evolving global ecosystem. By focusing on both short-term adaptability and long-term resilience, this course enables students to tackle complex challenges in tourism marketing, including sustainable destination management, comprehensive risk analysis, tourism impact measurement, and the strategic promotion of major events, sports, and cultural festivals. Course topics encompass a deep dive into tourist behavior analysis, advanced marketing research, branding, marketing mix optimization, and digital innovation. Students will also explore strategic planning and evaluate the socioeconomic impact of tourism marketing initiatives, using scenario planning to cultivate a future-focused approach. A focus on strategic planning and understanding the socioeconomic impacts of tourism marketing underpins the course, guiding students through scenario planning exercises designed to cultivate forward-thinking, future-oriented approaches. Additionally, students will critically reflect on the leadership and management challenges within the tourism sector, including the ethical, legal, and professional standards that inform responsible decision-making.
| 1 | Course introduction |
| 2 | Sustainable tourism |
| 3 | Tourism impact - environmental |
| 4 | Tourism impact - economic and socio-cultural |
| 5 | Destination portfoilio planning |
| 6 | Infographic workshop |
| 7 | Marketing research in tourism |
| 8 | Tourist behavior |
| 9 | Strategic marketing framework in tourism |
| 10 | Special interest tourism |
| 11 | Contemporary issues in tourism marketing Part 1 |
| 12 | Contemporary issues in tourism marketing Part 2 |
| 13 | Contemporary issues in tourism marketing Part 3 |
| 14 | Course review and assignment preparation |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Students are expected to read required readings that include chapters, cases, journal articles, and other readings. Students are also expected to prepare well for in-class activities and discussions.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Tourism impact analysis infographic(30%) Industry project proposal (30%) Tourism experience audit and strategic initiative pitch(40%) |
| 備考 (Notes) | ||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Morrison, A. M. | Marketing and Managing Tourism Destinations (2nd edition) | Routledge | 2019 | |
| 2 | Edgell, D. L. | Managing Sustainable Tourism : A Legacy for the Future. | Routledge | 2016 |
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Mason, P. | Tourism Impacts, Planning and Management. | Butterworth-Heinemann. | 2015 | |
| その他 (Others) | |||||
| Other resources to be provided in the first lecture | |||||
The above course schedule is tentative and is subject to change. Detailed syllabus will be provided at the beginning of the class.
After successfully completing this course, students should be able to:
1.Explain the marketing theories, concepts, and models applied to the study of tourism
2.Critically assess marketing mix strategies relative to a destination or organization’s vision and goas, and the behaviors and needs of target markets and stakeholders
3.Analyze the impact of current and emerging trends on sustainable tourism marketing at local and global levels
4.Develop forward-focused marketing plans that address future opportunities and challenges
5.Reflect on and enhance personal leadership skills for future roles in the tourism industry
This advanced postgraduate course offers an in-depth exploration of strategic marketing principles and strategic frameworks essential for positioning tourism destinations and organizations competitively within an ever-evolving global ecosystem. By focusing on both short-term adaptability and long-term resilience, this course enables students to tackle complex challenges in tourism marketing, including sustainable destination management, comprehensive risk analysis, tourism impact measurement, and the strategic promotion of major events, sports, and cultural festivals. Course topics encompass a deep dive into tourist behavior analysis, advanced marketing research, branding, marketing mix optimization, and digital innovation. Students will also explore strategic planning and evaluate the socioeconomic impact of tourism marketing initiatives, using scenario planning to cultivate a future-focused approach. A focus on strategic planning and understanding the socioeconomic impacts of tourism marketing underpins the course, guiding students through scenario planning exercises designed to cultivate forward-thinking, future-oriented approaches. Additionally, students will critically reflect on the leadership and management challenges within the tourism sector, including the ethical, legal, and professional standards that inform responsible decision-making.
| 1 | Course introduction |
| 2 | Sustainable tourism |
| 3 | Tourism impact - environmental |
| 4 | Tourism impact - economic and socio-cultural |
| 5 | Destination portfoilio planning |
| 6 | Infographic workshop |
| 7 | Marketing research in tourism |
| 8 | Tourist behavior |
| 9 | Strategic marketing framework in tourism |
| 10 | Special interest tourism |
| 11 | Contemporary issues in tourism marketing Part 1 |
| 12 | Contemporary issues in tourism marketing Part 2 |
| 13 | Contemporary issues in tourism marketing Part 3 |
| 14 | Course review and assignment preparation |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Students are expected to read required readings that include chapters, cases, journal articles, and other readings. Students are also expected to prepare well for in-class activities and discussions.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Tourism impact analysis infographic(30%) Industry project proposal (30%) Tourism experience audit and strategic initiative pitch(40%) |
| 備考 (Notes) | ||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Morrison, A. M. | Marketing and Managing Tourism Destinations (2nd edition) | Routledge | 2019 | |
| 2 | Edgell, D. L. | Managing Sustainable Tourism : A Legacy for the Future. | Routledge | 2016 |
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Mason, P. | Tourism Impacts, Planning and Management. | Butterworth-Heinemann. | 2015 | |
| その他 (Others) | |||||
| Other resources to be provided in the first lecture | |||||
The above course schedule is tentative and is subject to change. Detailed syllabus will be provided at the beginning of the class.