日本語 English
| 開講年度/ Academic YearAcademic Year |
20262026 |
| 科目設置学部/ CollegeCollege |
経営学研究科/Graduate School of BusinessGraduate School of Business |
| 科目コード等/ Course CodeCourse Code |
KN251/KN251KN251 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
Designing Retail Strategies, Business Models, and Omnichannel Management |
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
|
| 授業形式/ Class StyleCampus |
講義/LectureLecture |
| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
春学期2/Spring Semester2Spring Semester2 |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
火3/Tue.3 Tue.3 , 火4/Tue.4, Tue.4 ログインして教室を表示する（Log in to view the classrooms.） |
| 単位/ CreditsCredits |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
MIB6201 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
科目コード登録/Course Code RegistrationCourse Code Registration |
| 配当年次/ Assigned YearAssigned Year |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ Prerequisite RegulationsPrerequisite Regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。 |
| 履修中止可否/ Course CancellationCourse Cancellation |
－（履修中止制度なし/ No system for cancellation) |
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
|
| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
各授業科目は、学部・研究科の定める学位授与方針（DP）や教育課程編成の方針（CP）に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。 https://www.rikkyo.ac.jp/about/disclosure/educational_policy/business.html |
| 備考/ NotesNotes |
Upon completion of this course, students will be able to:
1 Understand retail strategy and the logic of strategic planning process
2 Evaluate retail business models and governance structures in retail
3 Explain the principles of omnichannel retail strategies
4 Assess internationalization strategies in retail
The retail industry is undergoing rapid transformation, with digitalization and omnichannel retailing reshaping the competitive landscape. This shift requires retail organizations to rethink and innovate their strategies, business models, and channel management. This course helps students develop a solid understanding of how to analyze the evolving retail environment and how to design and implement customer-centric retail strategies that create value for both customers and businesses. Adopting a holistic perspective, the course prepares students to address the complexities of modern retailing and to develop innovative strategies and business model solutions for diverse market contexts. Specifically, the course focuses on three interrelated themes: 1) Retail strategies, 2) Retail business models, and 3) Omnichannel management. The course also examines internationalization in retailing. The learning experience is built around lectures, teaching cases and teamwork, encouraging students to apply theory to practice in collaborative settings.
| 1 | Introduction to the course |
| 2 | The changing retail landscape |
| 3 | The fundamentals of retail strategy and strategic planning |
| 4 | Strategic analyses, big data, and AI |
| 5 | Core strategic statements and goal setting in retail |
| 6 | Retail business models and governance structures |
| 7 | Case on retail business models |
| 8 | Retail business concepts and concept portfolio decisions |
| 9 | Omnichannel strategy and management in retail |
| 10 | Case on omnichannel retail |
| 11 | Internationalization strategies in retail |
| 12 | Case on internationalization in retail |
| 13 | Student presentations |
| 14 | Course summary and key takeaways |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Students are expected to read all the required readings to prepare for class discussion and presentation.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Active participation in class(20%) Learning Diary(20%) Academic Essays(30%) Group assignment on retail business models(30%) |
| 備考 (Notes) | ||
なし/None
| その他 (Others) | |||||
|---|---|---|---|---|---|
| Most articles and reading materials selected by the instructor will be provided. However, please note that students may be required to buy some of the case study readings |
Students are expected to actively participate in discussions and presentations in and out of the class.
The above course schedule is tentative and is subject to change.
Upon completion of this course, students will be able to:
1 Understand retail strategy and the logic of strategic planning process
2 Evaluate retail business models and governance structures in retail
3 Explain the principles of omnichannel retail strategies
4 Assess internationalization strategies in retail
The retail industry is undergoing rapid transformation, with digitalization and omnichannel retailing reshaping the competitive landscape. This shift requires retail organizations to rethink and innovate their strategies, business models, and channel management. This course helps students develop a solid understanding of how to analyze the evolving retail environment and how to design and implement customer-centric retail strategies that create value for both customers and businesses. Adopting a holistic perspective, the course prepares students to address the complexities of modern retailing and to develop innovative strategies and business model solutions for diverse market contexts. Specifically, the course focuses on three interrelated themes: 1) Retail strategies, 2) Retail business models, and 3) Omnichannel management. The course also examines internationalization in retailing. The learning experience is built around lectures, teaching cases and teamwork, encouraging students to apply theory to practice in collaborative settings.
| 1 | Introduction to the course |
| 2 | The changing retail landscape |
| 3 | The fundamentals of retail strategy and strategic planning |
| 4 | Strategic analyses, big data, and AI |
| 5 | Core strategic statements and goal setting in retail |
| 6 | Retail business models and governance structures |
| 7 | Case on retail business models |
| 8 | Retail business concepts and concept portfolio decisions |
| 9 | Omnichannel strategy and management in retail |
| 10 | Case on omnichannel retail |
| 11 | Internationalization strategies in retail |
| 12 | Case on internationalization in retail |
| 13 | Student presentations |
| 14 | Course summary and key takeaways |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Students are expected to read all the required readings to prepare for class discussion and presentation.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Active participation in class(20%) Learning Diary(20%) Academic Essays(30%) Group assignment on retail business models(30%) |
| 備考 (Notes) | ||
なし/None
| その他 (Others) | |||||
|---|---|---|---|---|---|
| Most articles and reading materials selected by the instructor will be provided. However, please note that students may be required to buy some of the case study readings |
Students are expected to actively participate in discussions and presentations in and out of the class.
The above course schedule is tentative and is subject to change.