日本語 English
| 開講年度/ Academic YearAcademic Year |
20262026 |
| 科目設置学部/ CollegeCollege |
GLAP/GLAPGLAP |
| 科目コード等/ Course CodeCourse Code |
OW063/OW063OW063 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
|
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
|
| 授業形式/ Class StyleCampus |
講義/LectureLecture |
| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
春学期/Spring SemesterSpring Semester |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
月4/Mon.4 Mon.4 , 金4/Fri.4, Fri.4 ログインして教室を表示する（Log in to view the classrooms.） |
| 単位/ CreditsCredits |
44 |
| 科目ナンバリング/ Course NumberCourse Number |
GLA2401 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
自動登録/Automatic RegistrationAutomatic Registration |
| 配当年次/ Assigned YearAssigned Year |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ Prerequisite RegulationsPrerequisite Regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。 |
| 履修中止可否/ Course CancellationCourse Cancellation |
×（履修中止不可/ Not eligible for cancellation） |
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
|
| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
各授業科目は、学部・研究科の定める学位授与方針（DP）や教育課程編成の方針（CP）に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。 https://www.rikkyo.ac.jp/about/disclosure/educational_policy/glap_e.html |
| 備考/ NotesNotes |
This course aims to provide an overview of international business, by linking contemporary marketing theories and business cases. The early part of this course will introduce the key concepts relevant to modern international business, and the latter part will provide an opportunity to apply analytical models to real case studies. This course will also improve your oral presentation and group work-related professional skills. During the case presentation, presenters will make strategic decisions as business consultants, and other students will critically asses their strategies as business owners.
This course will strongly encourage discussions for active learning and critical thinking. Try to apply the theories and concepts learned during the classes to the case studies from the course materials, and other actual cases around us.
This course introduces the real business cases to learn about the practices of international business, and offers a chance to students to become professional consultants with the actual business cases. In addition to learning basic concepts and trends of international business, students will be studying 6 business cases from Harvard Business School (HBS) and MIT Sloan School of Management. The cases will cover topics of international business such as but not limited to global entrepreneurship and strategy, market entry and positioning, leadership and entrepreneurship, technology and innovation, and sustainability.
Lesson 1-14: Lectures on international business
Lesson 15-19: Review of Case Studies (2 cases reviewed together)
Lesson 20-28: Case Discussion & Presentations (Zipcar, Formula 1, Playstation 3, First Solar)
Before class, students are expected to have read the assigned business case (and assigned chapter(s) from the textbook, as recommended reading). Please feel free to bring laptops for in class group work. For a high class participation grade, comments should reflect a strong understanding of the class material. This means that students should carefully read the cases, take notes as you read through, and prepare for some questions or discussion topics beforehand. The instructor will provide feedback to every comment or question raised by a student during the case discussion, and invite follow-up comments and questions from other students.
Case presentations: Each group needs to read and analyze the issues in their assigned case thoroughly. Each team will create a 20-25 minutes’ presentation of their findings for the class. After the presentation, classmates will have an opportunity to ask questions for 15-20 minutes. Presenters will receive feedbacks on the contents and style of presentation from the instructor.
| 1 | Introduction (Chap. 1: Definition of international business, Globalization) |
| 2 | International Trade Theory (Chap. 2-1: Comparative advantage, Factors of production, Relative price, Heckscher-Ohlin theory) |
| 3 | Trade Systems and FDI (Chap. 2-2,3: Institution, International investment) |
| 4 | World Economies (Chap. 4: GDP, HDI, Developing & developed, Emerging countries) |
| 5 | Regional Cooperation & International Monetary System (Chap. 5 & 6: GATT, WTO, IMF, World Bank) |
| 6 | Foreign Exchange (Chap. 7: Currency, Foreign exchange, Global capital) |
| 7 | Case Study Discussion I Case studies on the concepts covered (Week 1-6) |
| 8 | Import and Export (Chap. 9: Import, Export, Countertrade, Global sourcing) |
| 9 | International Business Strategy (Chap. 10: SWOT, Economies of scale & scope, International strategy) |
| 10 | Talent Management (Chap. 12: Human resources, Selection and placement, Payment) |
| 11 | Global Innovation (Chap. 13: R&D, IPR, Types of innovation) |
| 12 | Global Marketing (Chap. 14: 4 P’s, Marketing mix, Supply-chain management) |
| 13 | Case Study Discussion II Case studies on the concepts (Week 8-12) |
| 14 | Midterm Test |
| 15 | Introduction to Case Analysis and Case Presentation (Review of Marketing Strategies, Team Process, Case Method) |
| 16 | Global Entrepreneurship & Strategy (Reading: Yunnan Lucky Air -- MIT Sloan) |
| 17 | Group Discussion for Case Presentation I (Discussion: Yunnan Lucky Air) |
| 18 | Market Entry & Positioning (Reading: Airborne Express -- Harvard Business School) |
| 19 | Group Discussion for Case Presentation II (Discussion: Airborne Express) |
| 20 | Review of the 1st group of cases ・Discussion & Preparation for group presentation |
| 21 | Entrepreneurship ・Highlight the challenges and trade-offs entrepreneurs face in launching new venture ・Discussion: “Robin Chase, Zipcar and an Inconvenient Discovery” (MIT Sloan) |
| 22 | Entrepreneurship: Student Presentation 1 ・Group presentation(s) on “Robin Chase, Zipcar and an Inconvenient Discovery” |
| 23 | Business Strategy for Entertainment Management ・Explore the sporting, commercial, and societal challenges facing a professional sports organization and how these challenges are interrelated ・Assess the strategies used to transform a sport into a global entertainment brand ・Discussion: “Formula 1: Unleashing the Greatest Spectacle on the Planet” (MIT Sloan) |
| 24 | Business Strategy for Entertainment Management: Student Presentation 2 ・Group presentation(s) on “Formula 1: Unleashing the Greatest Spectacle on the Planet” |
| 25 | Technology Strategy ・Illustrate how network externalities and complementary assets affect strategy and competition with the case of multimedia industry ・Discussion: “Sony's Battle for Video Game Supremacy” (MIT Sloan) |
| 26 | Technology Strategy: Student Presentation 3 ・Group presentation(s) on “Sony's Battle for Video Game Supremacy” |
| 27 | Sustainability and Innovation ・Determine competitive advantage by looking at costs and willingness to pay ・Understand substantial market shifts ・Illustrate the complexity of the energy industry, particularly PV solar power ・Discussion: “First Solar” (MIT Sloan) |
| 28 | Sustainability and Innovation: Student Presentation 4 ・Group presentation(s) on “First Solar” ・Group report due |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
The assigned reading and preparation for in-class discussions must be done outside of class on an individual basis. Teams are required to arrange an office hour with the instructor before the group presentations and receive feedbacks.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Class participation (30%) Midterm test(30%) Case study presentation(25%) Group report(15%) |
| 備考 (Notes) | ||
| Class participation: Attendance & Number of comments/questions asked by each student will be counted. Case study presentation: Each group will spend around 20-minute for presentation, followed by 20-minute Q&A session (may change depending on the class size) Group reports: Choose another group's case, and write a detailed examination of it followed by your group's own solution for the case (max. 2-page of texts, 6-page of exhibits) | ||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Mason A Carpenter, Sanjyot P Dunung | International Business | Saylor Foundation | 2011 | 9781453312995 |
| その他 (Others) | |||||
| This book is an open textbook (for free), and available at: https:// open.umn.edu/opentextbooks/textbooks/international business Lecture slides and cases (from HBS, MIT Sloan) will be uploaded on the course website. Please read the cases BEFORE you come to the classes. | |||||
My research focuses on international trade, structural change and innovation. Feel free to contact me and arrange office hours if you have any questions.
https://www.researchgate.net/profile/Wonsub-Eum
https://researchmap.jp/wonsubeum?lang=en
本講義は、現代のマーケティング理論とビジネス事例を結びつけることで、国際ビジネスの概要を提供することを目的としています。講義の前半では現代の国際ビジネスに関連する主要概念を紹介し、後半では分析モデルを実際のケーススタディに応用する機会を提供します。また、発表やグループワークに関連する専門的スキルも向上させます。ケース発表では、発表者はビジネスコンサルタントとして戦略的決定を行い、他の学生は経営者としてその戦略を批判的に評価します。
本講義はでは、能動的学習と批判的思考を促す議論を強く推奨します。授業で学んだ理論や概念を、教材のケーススタディや身の回りの実際の事例に応用するよう努めてください。
This course aims to provide an overview of international business, by linking contemporary marketing theories and business cases. The early part of this course will introduce the key concepts relevant to modern international business, and the latter part will provide an opportunity to apply analytical models to real case studies. This course will also improve your oral presentation and group work-related professional skills. During the case presentation, presenters will make strategic decisions as business consultants, and other students will critically asses their strategies as business owners.
This course will strongly encourage discussions for active learning and critical thinking. Try to apply the theories and concepts learned during the classes to the case studies from the course materials, and other actual cases around us.
本講義では、国際ビジネスの実践を学ぶための実際のビジネスケースを紹介し、学生が実際のビジネスケースを用いてプロフェッショナルなコンサルタントになる機会を提供します。国際ビジネスの基本概念やトレンドを学ぶことに加え、ハーバード・ビジネス・スクール（HBS）およびMITスローン経営大学院のビジネスケースを研究します。ケースは、グローバル起業と戦略、市場参入とポジショニング、リーダーシップと起業家精神、技術とイノベーション、サステナビリティなど、国際ビジネスのトピックを網羅します。
第1～14回：Lectures on international business
第15～19回：Review of Case Studies (2 cases reviewed together)
第20～28回：Case Discussion & Presentations（Zipcar、F1、PlayStation 3、First Solar）
授業前に、学生は指定されたビジネスケースを読了していることが求められます。授業中のグループワークにはノートパソコンの持参を推奨します。高い授業参加評価を得るためには、コメントが授業内容に対する深い理解を反映している必要があります。つまり、ケースを注意深く読み、読み進めながらメモを取り、事前に質問や議論のトピックを準備しておくことが求められます。ケースディスカッション中に受講者が提起したコメントや質問には科目担当者がフィードバックを提供し、他の受講者からのフォローアップコメントや質問を促します。
ケース発表：各グループは割り当てられたケースを徹底的に読み込み課題を分析します。各チームは調査結果をまとめた20～25分の発表をした後、15～20分間の質疑応答を行います。発表者には科目担当者から発表内容と発表スタイルに関するフィードバックが与えられます。
This course introduces the real business cases to learn about the practices of international business, and offers a chance to students to become professional consultants with the actual business cases. In addition to learning basic concepts and trends of international business, students will be studying 6 business cases from Harvard Business School (HBS) and MIT Sloan School of Management. The cases will cover topics of international business such as but not limited to global entrepreneurship and strategy, market entry and positioning, leadership and entrepreneurship, technology and innovation, and sustainability.
Lesson 1-14: Lectures on international business
Lesson 15-19: Review of Case Studies (2 cases reviewed together)
Lesson 20-28: Case Discussion & Presentations (Zipcar, Formula 1, Playstation 3, First Solar)
Before class, students are expected to have read the assigned business case (and assigned chapter(s) from the textbook, as recommended reading). Please feel free to bring laptops for in class group work. For a high class participation grade, comments should reflect a strong understanding of the class material. This means that students should carefully read the cases, take notes as you read through, and prepare for some questions or discussion topics beforehand. The instructor will provide feedback to every comment or question raised by a student during the case discussion, and invite follow-up comments and questions from other students.
Case presentations: Each group needs to read and analyze the issues in their assigned case thoroughly. Each team will create a 20-25 minutes’ presentation of their findings for the class. After the presentation, classmates will have an opportunity to ask questions for 15-20 minutes. Presenters will receive feedbacks on the contents and style of presentation from the instructor.
| 1 | Introduction (Chap. 1: Definition of international business, Globalization) |
| 2 | International Trade Theory (Chap. 2-1: Comparative advantage, Factors of production, Relative price, Heckscher-Ohlin theory) |
| 3 | Trade Systems and FDI (Chap. 2-2,3: Institution, International investment) |
| 4 | World Economies (Chap. 4: GDP, HDI, Developing & developed, Emerging countries) |
| 5 | Regional Cooperation & International Monetary System (Chap. 5 & 6: GATT, WTO, IMF, World Bank) |
| 6 | Foreign Exchange (Chap. 7: Currency, Foreign exchange, Global capital) |
| 7 | Case Study Discussion I Case studies on the concepts covered (Week 1-6) |
| 8 | Import and Export (Chap. 9: Import, Export, Countertrade, Global sourcing) |
| 9 | International Business Strategy (Chap. 10: SWOT, Economies of scale & scope, International strategy) |
| 10 | Talent Management (Chap. 12: Human resources, Selection and placement, Payment) |
| 11 | Global Innovation (Chap. 13: R&D, IPR, Types of innovation) |
| 12 | Global Marketing (Chap. 14: 4 P’s, Marketing mix, Supply-chain management) |
| 13 | Case Study Discussion II Case studies on the concepts (Week 8-12) |
| 14 | Midterm Test |
| 15 | Introduction to Case Analysis and Case Presentation (Review of Marketing Strategies, Team Process, Case Method) |
| 16 | Global Entrepreneurship & Strategy (Reading: Yunnan Lucky Air -- MIT Sloan) |
| 17 | Group Discussion for Case Presentation I (Discussion: Yunnan Lucky Air) |
| 18 | Market Entry & Positioning (Reading: Airborne Express -- Harvard Business School) |
| 19 | Group Discussion for Case Presentation II (Discussion: Airborne Express) |
| 20 | Review of the 1st group of cases ・Discussion & Preparation for group presentation |
| 21 | Entrepreneurship ・Highlight the challenges and trade-offs entrepreneurs face in launching new venture ・Discussion: “Robin Chase, Zipcar and an Inconvenient Discovery” (MIT Sloan) |
| 22 | Entrepreneurship: Student Presentation 1 ・Group presentation(s) on “Robin Chase, Zipcar and an Inconvenient Discovery” |
| 23 | Business Strategy for Entertainment Management ・Explore the sporting, commercial, and societal challenges facing a professional sports organization and how these challenges are interrelated ・Assess the strategies used to transform a sport into a global entertainment brand ・Discussion: “Formula 1: Unleashing the Greatest Spectacle on the Planet” (MIT Sloan) |
| 24 | Business Strategy for Entertainment Management: Student Presentation 2 ・Group presentation(s) on “Formula 1: Unleashing the Greatest Spectacle on the Planet” |
| 25 | Technology Strategy ・Illustrate how network externalities and complementary assets affect strategy and competition with the case of multimedia industry ・Discussion: “Sony's Battle for Video Game Supremacy” (MIT Sloan) |
| 26 | Technology Strategy: Student Presentation 3 ・Group presentation(s) on “Sony's Battle for Video Game Supremacy” |
| 27 | Sustainability and Innovation ・Determine competitive advantage by looking at costs and willingness to pay ・Understand substantial market shifts ・Illustrate the complexity of the energy industry, particularly PV solar power ・Discussion: “First Solar” (MIT Sloan) |
| 28 | Sustainability and Innovation: Student Presentation 4 ・Group presentation(s) on “First Solar” ・Group report due |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
The assigned reading and preparation for in-class discussions must be done outside of class on an individual basis. Teams are required to arrange an office hour with the instructor before the group presentations and receive feedbacks.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Class participation (30%) Midterm test(30%) Case study presentation(25%) Group report(15%) |
| 備考 (Notes) | ||
| Class participation: Attendance & Number of comments/questions asked by each student will be counted. Case study presentation: Each group will spend around 20-minute for presentation, followed by 20-minute Q&A session (may change depending on the class size) Group reports: Choose another group's case, and write a detailed examination of it followed by your group's own solution for the case (max. 2-page of texts, 6-page of exhibits) | ||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Mason A Carpenter, Sanjyot P Dunung | International Business | Saylor Foundation | 2011 | 9781453312995 |
| その他 (Others) | |||||
| This book is an open textbook (for free), and available at: https:// open.umn.edu/opentextbooks/textbooks/international business Lecture slides and cases (from HBS, MIT Sloan) will be uploaded on the course website. Please read the cases BEFORE you come to the classes. | |||||
My research focuses on international trade, structural change and innovation. Feel free to contact me and arrange office hours if you have any questions.
https://www.researchgate.net/profile/Wonsub-Eum
https://researchmap.jp/wonsubeum?lang=en