日本語 English
| 開講年度/ Academic YearAcademic Year |
20232023 |
| 科目設置学部/ CollegeCollege |
文学部/College of ArtsCollege of Arts |
| 科目コード等/ Course CodeCourse Code |
その他/other registrationother registration |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
Introduction to Visual Literacy: The Grammar of Graphic Design |
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
春学期/Spring SemesterSpring Semester |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
火3･9205/Tue.3･9205 Tue.3･9205 |
| 単位/ CreditCredit |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
EAL3811 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 備考/ NotesNotes |
|
| テキスト用コード/ Text CodeText Code |
AM201 |
This course is an introduction to visual literacy and the grammar of graphic design. Through a variety of media (text, fashion, film, and advertising), this course will introduce the students to the language of visual communication, visual narrative, and multimodal representation.
The reading of a story begins at first sight, and in texts that involve graphic elements (e.g., illustrations, captions, icons, animation, etc.), this primary level of reading is both immediate and lasting in its impact upon the viewer/reader. Through the analysis and practical interaction with visual symbolism, structure, and the connection of elements (people, places, things), this course will explore the “grammar” of the graphic text and provide a method for understanding and expanding visual literacy in different contexts.
※Please refer to Japanese Page for details including evaluations, textbooks and others.
This course is an introduction to visual literacy and the grammar of graphic design. Through a variety of media (text, fashion, film, and advertising), this course will introduce the students to the language of visual communication, visual narrative, and multimodal representation.
The reading of a story begins at first sight, and in texts that involve graphic elements (e.g., illustrations, captions, icons, animation, etc.), this primary level of reading is both immediate and lasting in its impact upon the viewer/reader. Through the analysis and practical interaction with visual symbolism, structure, and the connection of elements (people, places, things), this course will explore the “grammar” of the graphic text and provide a method for understanding and expanding visual literacy in different contexts.
| 1 | Week One: Introduction to Visual Literacy |
| 2 | Week Two: The Grammar of Design |
| 3 | Week Three: Language and Visual Communication |
| 4 | Week Four: Narrative Representation |
| 5 | Week Five: Project One Graphic Narrative in Practice |
| 6 | Week Six: Conceptual Representation |
| 7 | Week Seven: Project Two Conceptual Representation in Practice |
| 8 | Week Eight: Representation and Interaction |
| 9 | Week Nine: Project Three Designing Perspective |
| 10 | Week Ten: Modality and Reality |
| 11 | Week Eleven: The Meaning of Composition |
| 12 | Week Twelve: Materiality and Meaning |
| 13 | Week Thirteen: The Third Dimension |
| 14 | Week Fourteen: Final (Group) Presentations |
Homework will include weekly readings, three (3) practical project assignments, and the creation of a final (group) presentation.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Weekly Assignments(30%) Visual Literacy Projects (3)(30%) Research(10%) Final Presentation(30%) |
| 備考 (Notes) | ||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Gunther Kress and Theo van Leeuwen (eds.) | Reading Images: The Grammar of Visual Design | Routledge | 2006 | 9780415319157 |
| その他 (Others) | |||||
| 授業内でコピーを配布します。 | |||||
Please make sure to provide the professor with your Rikkyo email address during the FIRST WEEK of the course so that additional materials can be sent to you when necessary.