日本語 English
| 開講年度/ Academic YearAcademic Year |
20232023 |
| 科目設置学部/ CollegeCollege |
経営学部/College of BusinessCollege of Business |
| 科目コード等/ Course CodeCourse Code |
BT113/BT113BT113 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
|
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
|
| 授業形式/ Class StyleCampus |
|
| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
春学期2/Spring Semester2Spring Semester2 |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
水5･M202/Wed.5･M202 Wed.5･M202, 水6･M202/Wed.6･M202, Wed.6･M202 |
| 単位/ CreditCredit |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
GBU3101 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
科目コード登録/Course Code RegistrationCourse Code Registration |
| 配当年次/ Grade (Year) RequiredGrade (Year) Required |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ prerequisite regulationsprerequisite regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
|
| 履修中止可否/ course cancellationcourse cancellation |
|
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
|
| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
|
| 備考/ NotesNotes |
|
| テキスト用コード/ Text CodeText Code |
BT113 |
Obtain an understanding of advertising and other promotional mix elements in the integrated marketing communication. Be able to describe and understand how to communicate with the Japanese consumers.
This introductory course will cover various approaches to marketing communication with an added emphasis on the Japanese market. The course will be a mix of lectures and group discussions. Evaluations will be through quizzes, test, and group presentation.
※Please refer to Japanese Page for details including evaluations, textbooks and others.
Obtain an understanding of advertising and other promotional mix elements in the integrated marketing communication. Be able to describe and understand how to communicate with the Japanese consumers.
This introductory course will cover various approaches to marketing communication with an added emphasis on the Japanese market. The course will be a mix of lectures and group discussions. Evaluations will be through quizzes, test, and group presentation.
| 1 | Introduction of course |
| 2 | The IMC foundation |
| 3 | The IMC foundation |
| 4 | IMC Advertising Tools |
| 5 | IMC Advertising Tools |
| 6 | Digital and Alternative Marketing |
| 7 | Digital and Alternative Marketing |
| 8 | Digital and Alternative Marketing |
| 9 | IMC Promotional Tools |
| 10 | IMC Promotional Tools |
| 11 | IMC Promotional Tools |
| 12 | IMC Ethics, Regulation, and Evaluation |
| 13 | IMC Ethics, Regulation, and Evaluation |
| 14 | Test |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Read assigned chapters. Answer online discussion questions. Take quizzes. Work in groups.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Quizzes 1&2(20%) Quizzes 3, 4, & 5(30%) Test(25%) Group Presentation(25%) |
| 備考 (Notes) | ||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Clow, K. E. & Baack, D. | Integrated advertising, promotion, and marketing communications | Pearson | 2021 | 9780135589809 |
The above course schedule is tentative and is subject to change. Detailed syllabus will be provided at the beginning of class.
Sheltered Course(Min.TOEIC:730)