Course Code etc
Academic Year 2023
College College of Business
Course Code other registration
Theme・Subtitle マーケティング・リーダーシップ
Class Format Face to face (all classes are face-to-face)
Class Format (Supplementary Items)
Campus Ikebukuro
Semester Spring Semester
DayPeriod・Room Thu.3・4407
Credit 2
Course Number BUS2010
Language Japanese
Class Registration Method "Other" Registration
Grade (Year) Required 配当年次は開講学部のR Guideに掲載している科目表で確認してください。
prerequisite regulations
Acceptance of Other Colleges
course cancellation
Online Classes Subject to 60-Credit Upper Limit
Relationship with Degree Policy
Notes コンセントレーション:マーケティング領域
Text Code BT302

【Course Objectives】

In this course, students will develop their basic real-world skills to apply in businesses using marketing by understanding social phenomena through marketing, and learning thinking, analysis, and business sense.
Students will learn to multitask effectively, and cultivate their leadership ability in order to assist others.

【Course Contents】

This is likely caused as a result of the strong feelings of people who set unrealistic expectations for the results they will achieve through investments they plan to make in themselves, and then those people not wanting to work to their utmost ability towards such hopeless objectives. Also, the inclination not to waste time is strengthened in students who think that allocating time to others during campus life, in which time is limited, is a waste because students are eager to invest in themselves.
 It is extremely difficult to get people in this generation, which has many people that think in these ways, to understand the value of the sense of accomplishment in completing a project with others and achieving results, even if they don't understand the point of it while it is going on—the so-called “view from the top of the mountain. Thus, I will take this opportunity to explain to potential seminar participants a summary of the goings-on at the Arima seminar from the perspective of an instructor, though this may be akin to orally explaining how to ride a bicycle.

・The schedule for the year’s activities is independently planned and carried out by students
 The Arima seminar activities are jointly held for second and third year students; there is a separate thesis seminar for fourth year students. However, fourth year students can independently participate in the second/third year seminar as commentators, so long as they do not overextend themselves with respect to their schedules.
 The activities in the joint second/third year seminar will be planned, managed and carried out by the hosting grade (spring semester: third year students; fall semester: second year students). Of course, the content will be decided with input from the instructors, but students will independently discuss what they want to cover, adjust their expectations, and create a plan.
 Things that have been covered in the past are reading of books on marketing and statistics, debates, new product planning, making advertisements (filming commercials), case studies, company research, company analysis, and consulting. These activities are held in the seminars lasting two combined consecutive periods once a week. This seminar is first and foremost a place to present the results of your efforts, so students are required to prepare for seminars in advance. Students must prepare for the contents of the two periods as well as multiple other things.

・Features of the spring semester and “multitasking”
 In the spring semester, students will write individual reports every week in order to improve their basic academic ability and individual linguistic communication ability. However, these reports will usually act as preparation to supplement the themes covered in the seminar.
 Handling multiple tasks at the same time in this way is referred to in this seminar as “multitasking.” Experiencing multitasking will teach students to use their time effectively, and help them to grow into people who are able to face multiple things that need to be done at the same time, judge their importance without getting flustered, and consider the priority levels of tasks.

・ Responsibility to explain self-planning and group work
 In the Arima seminar, the host grade plans the activities, and pitch them to the instructors and upper year students so that they can accept them, then the activities begin. Because the contents of an activity needs to be agreed upon by participants when one is held, the organizers have a responsibility to explain the plans of each activity.
 Group work is a part of most seminars in the College of Business, and this is also the case in the Arima seminar, which has a lot of group work. It is common for individuals to participate in group work held in multiple groups throughout the 14 scheduled plans. Thus, students will often get the chance to work with different group members.
 When the results of group work are being presented, careful preparations to keep the attention of the audience are expected. Presenters are expected to thoroughly prepare and rehearse before their presentation. Presentations should include an aspect of entertainment and a plan/expressions/tricks to make sure listeners do not get bored. This is needed because the Arima seminar realizes that presenters are tying up the time of the people who are listening to their presentation.
 Through these activities, students will grow into individuals who are able to achieve their goals after sharing plans and confirming them in rehearsals. Also, the audience members will all provide feedback on their impressions and comments for each presentation. This will be done using a feedback form, not only orally. Presenters will refer to this feedback so that they can work towards putting on a better presentation next time. In the Arima seminar, everyone must make sure to go through the PDCA cycle. Leaving the PDCA cycle unfinished is not acceptable. This is a unique characteristic of the seminar.

・The role of instructors
 The instructors in this seminar are mentors who interact with students to advise them on the direction of their activities on the results. Due to this, there may also be cases where the methods and outcomes differ from the instructors’ direction in their way of thinking. However, In the Arima seminar, a strong emphasis is placed on students acting autonomously and thinking creatively, so students are encouraged to engage in activities while keeping their own ways of thinking dear to them, and not just blindly accepting the advice of instructors. Such cases may result in not winning external contests, though.
 Of course, we understand that students want to see quick results when they engage in activities. It is certainly possible that strongly tending towards the ways of thinking held by instructors is an effective means of aiming to win prizes. However, in society, results are often seen on mid to long term scales, and there are cases where one’s performance cannot be instantaneously assessed. Also, if one is awarded a prize for something they did not take personal responsibility for, it is difficult to say that in the true sense of things that they achieved it through their own skill.
 In the Arima seminar, it is thought that the process of trial and error helps participants to learn and contribute to the “drawer of thoughts” for their future, so emphasis will be placed on sharpening participants’ skills, not on fostering interest in short term honor.

・Things that second year students will learn in the spring semester
 The seminar activities will start out with a study group session for the year’s new members, and meetings will be held in the company research groups for the following February. Groups of 6-7 people made up of second years, and the more experienced third year students, will be formed, and participants will acquire the literacy (how to contact instructors and seniors, mail etiquette, summarization skills, how to hold meetings, how to give effective presentations, etc.) necessary for group work through meetings, and prepare them for the multitasking to come in the new semester.
 In the spring semester, students will work together with their seniors on activities often, so they will be able to gain knowledge and skills in various situations through the advice they receive.
 In particular, on the presentation days for debates and company research projects, participants will have the opportunity to present in front of a large audience with seminar alumni, instructors and students from other universities, and parents/guardians, with the support of their seniors.
 Through such experiences, participants will learn things such as how to give presentations to the public, and experience conveying their own thoughts on the spot during debates, as well as learn to organize their thoughts for interviews when looking for a job, and become resourceful and able to coordinate with others in group interviews.
 Additionally, while much of the content of the Arima seminar is related to marketing, there is no restriction which says that everything absolutely has to be related to marketing. Students can also learn about things that play a role in solving other problems which they are interested in, in many fields such as philosophy, psychology and statistics.

 The activities in the Arima seminar are also quite unique in the fall semester. Please refer to the Second Year Seminar 2 syllabus for details.

※Please refer to Japanese Page for details including evaluations, textbooks and others.