日本語

Course Code etc
Academic Year 2023
College College of Business
Course Code other registration
Theme・Subtitle ブランドマネジメント,ブランド概念を用いたマーケティング
Class Format Face to face (all classes are face-to-face)
Campus Ikebukuro
Semester Spring Semester
DayPeriod・Room Thu.4・A303
Credit 2
Course Number BUS2010
Language Japanese
Notes コンセントレーション:マーケティング領域
Text Code BT310

【Course Objectives】

Working together in small teams, you will attain the ability to identify problems and think critically, in addition to learning the proper language to use during presentations and paper writing. Furthermore, students will gain specialized knowledge in brand management and marketing by reading texts on branding and conducting empirical research.

【Course Contents】

Even if the product quality and technology are excellent, it is meaningless if you can't convey that effectively to the consumer. Branding is a tool for conveying a product's appeal to consumers. In this seminar, we will study how to build a brand and brand recognition using real companies as examples. In collaboration with seminars from other universities, we will have a research presentation on the target theme (Client List: Coach Japan, Keio Department Store, Mos Food Service, Magazine House ). Two training camps will be held, one in spring and one in summer.

※Please refer to Japanese Page for details including evaluations, textbooks and others.