日本語 English
| 開講年度/ Academic YearAcademic Year |
20232023 |
| 科目設置学部/ CollegeCollege |
経営学部/College of BusinessCollege of Business |
| 科目コード等/ Course CodeCourse Code |
その他/other registrationother registration |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
Sport sponsorship |
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
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| 授業形式/ Class StyleCampus |
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| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
春学期/Spring SemesterSpring Semester |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
木4･9B03/Thu.4･9B03 Thu.4･9B03 |
| 単位/ CreditCredit |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
GBU3011 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
その他登録/"Other" Registration"Other" Registration |
| 配当年次/ Grade (Year) RequiredGrade (Year) Required |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ prerequisite regulationsprerequisite regulations |
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| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
|
| 履修中止可否/ course cancellationcourse cancellation |
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| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
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| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
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| 備考/ NotesNotes |
コンセントレーション：マーケティング領域、コミュニケーション領域 |
| テキスト用コード/ Text CodeText Code |
BT420 |
The main objective of this course is to gain an understanding of corporate sport sponsorship activities.
Upon completion of the course, students will be able to understand the following: motives behind sponsorship activities, various sponsorship contents and activations, sponsorship measurement, etc.
The course schedule below is tentative and is subject to change.
※Please refer to Japanese Page for details including evaluations, textbooks and others.
The main objective of this course is to gain an understanding of corporate sport sponsorship activities.
Upon completion of the course, students will be able to understand the following: motives behind sponsorship activities, various sponsorship contents and activations, sponsorship measurement, etc.
The course schedule below is tentative and is subject to change.
| 1 | Introduction of the course and syllabus |
| 2 | Presentation and discussion on sponsorship topic |
| 3 | Presentation and discussion on sponsorship topic |
| 4 | Presentation and discussion on sponsorship topic |
| 5 | Presentation and discussion on sponsorship topic |
| 6 | Presentation and discussion on sponsorship topic |
| 7 | Presentation and discussion on sponsorship topic |
| 8 | Presentation and discussion on sponsorship topic |
| 9 | Presentation and discussion on sponsorship topic |
| 10 | Presentation and discussion on sponsorship topic |
| 11 | Presentation and discussion on sponsorship topic |
| 12 | Group presentations |
| 13 | Group presentations |
| 14 | Recap of the course |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Read assigned book chapters and articles prior to class.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Participaption(20%) Reports(40%) Presentations(40%) |
| 備考 (Notes) | ||
なし/None
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Kausik Bandyopadhyay, Souvik Naha, Shakya Mitra | FIFA World Cup and Beyond | Routledge | 2021 | 9780367530495 |
| 2 | Kausik Bandyopadhyay | Face to Face | Routledge | 2021 | 9780367747015 |
| 3 | Mark Doidge, Martin Lieser | The Ultras | Routledge | 2020 | 9780367616007 |
| 4 | John Nauright, Sarah Zipp | Global Markets and Global Impact of Sports | Routledge | 2018 | 9781138318441 |
| 5 | Ramón Spaaij | The Social Impact of Sport | Routledge | 2012 | 9780415661133 |
| 6 | John Harris, Fiona Skillen, Matthew McDowell | Major Sporting Events | Routledge | 2018 | 9780367592585 |
| 7 | Peter Hopsicker, Mark Dyreson | A Half Century of Super Bowls | Routledge | 2018 | 9781138591424 |
| その他 (Others) | |||||
| TBA | |||||