日本語 English
| 開講年度/ Academic YearAcademic Year |
20232023 |
| 科目設置学部/ CollegeCollege |
経営学部/College of BusinessCollege of Business |
| 科目コード等/ Course CodeCourse Code |
その他/other registrationother registration |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
マーケティングの理論的・実践的理解 |
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
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| 授業形式/ Class StyleCampus |
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| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
秋学期/Fall semesterFall semester |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
木2･研究室/Thu.2･indiv.office Thu.2･indiv.office |
| 単位/ CreditCredit |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
BUS4810 |
| 使用言語/ LanguageLanguage |
日本語/JapaneseJapanese |
| 履修登録方法/ Class Registration MethodClass Registration Method |
その他登録/"Other" Registration"Other" Registration |
| 配当年次/ Grade (Year) RequiredGrade (Year) Required |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ prerequisite regulationsprerequisite regulations |
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| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
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| 履修中止可否/ course cancellationcourse cancellation |
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| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
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| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
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| 備考/ NotesNotes |
コンセントレーション：マーケティング領域 |
| テキスト用コード/ Text CodeText Code |
BT552 |
Students will individually be able to logically analyze marketing phenomena and summarize them in a paper. The goal of this seminar is for students to utilize the marketing theories, cases, history, and basic knowledge of business management, practical understanding that they have studied up until now and to compile the knowledge they have each gained during their university days.
Each student will complete their graduation thesis based on their individual theme. Students will continue their study of literature, papers, cases, and historical records relating to marketing, and conduct an interim report as appropriate. We will advise students on how to improve their literacy related to paper writing such as research analyses that take into account surveys, theme-specific data, and how to encapsulate the whole picture, and instruct them in how to write papers by themselves.
※Please refer to Japanese Page for details including evaluations, textbooks and others.
マーケティングの現象を各自で論理的に分析し論文にまとめることができる。これまでに学んだマーケティングに関わる理論、事例、歴史に加えて、経営学の基礎知識、応用的理解を駆使して各自が大学時代に身に着けた知識の集大成を目指す。
Students will individually be able to logically analyze marketing phenomena and summarize them in a paper. The goal of this seminar is for students to utilize the marketing theories, cases, history, and basic knowledge of business management, practical understanding that they have studied up until now and to compile the knowledge they have each gained during their university days.
個別に各人のテーマに応じて卒業論文を仕上げる。マーケティングに関わる文献、論文、ケース、史料などの読み込みを進め、中間報告を適宜実施する。その際に、全体像の説明、個別事象のデータ、アンケートなどによる調査分析などの論文執筆に関わるリテラシーを助言し、本人が自力で論文を執筆できるように指導していく。
Each student will complete their graduation thesis based on their individual theme. Students will continue their study of literature, papers, cases, and historical records relating to marketing, and conduct an interim report as appropriate. We will advise students on how to improve their literacy related to paper writing such as research analyses that take into account surveys, theme-specific data, and how to encapsulate the whole picture, and instruct them in how to write papers by themselves.
| 1 | オリエンテーション |
| 2 | 個人発表① |
| 3 | 個人発表② |
| 4 | 個人発表③ |
| 5 | 個人発表④ |
| 6 | 個人発表⑤ |
| 7 | 中間報告会 |
| 8 | 個人発表⑥ |
| 9 | 個人発表⑦ |
| 10 | 個人発表⑧ |
| 11 | 個人発表⑨ |
| 12 | 個人発表⑩ |
| 13 | 個人発表⑪ |
| 14 | 最終発表会 |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
各自のテーマに応じて、資料取集、分析、レジュメの準備を行うこと。特に、一次資料の収集には十分な時間を割き、オリジナリティの高い論文が出来上がるように努力することが望ましい。近年ではインターネットを利用したアンケートの実施が手軽に実行できるので、各自の調査票を授業時間内に確認したのちには速やかに調査を実施していくことが望まれる。
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
最終レポート(Final Report)(40%) 報告(60%) |
| 備考 (Notes) | ||
| その他 (Others) | |||||
|---|---|---|---|---|---|
| 適宜指示する。 |
| その他 (Others) | |||||
|---|---|---|---|---|---|
| 適宜指示する。 |