日本語 English
| 開講年度/ Academic YearAcademic Year |
20232023 |
| 科目設置学部/ CollegeCollege |
全学共通科目・全学共通カリキュラム（言語系）/University-wide Liberal Arts Courses (Language Courses)University-wide Liberal Arts Courses (Language Courses) |
| 科目コード等/ Course CodeCourse Code |
英語/EnglishEnglish |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
|
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
|
| 授業形式/ Class StyleCampus |
|
| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
秋学期/Fall semesterFall semester |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
木2･5504/Thu.2･5504 Thu.2･5504 |
| 単位/ CreditCredit |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
LNE2011 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
|
| 配当年次/ Grade (Year) RequiredGrade (Year) Required |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ prerequisite regulationsprerequisite regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
|
| 履修中止可否/ course cancellationcourse cancellation |
|
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
|
| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
|
| 備考/ NotesNotes |
抽選登録科目 定員２５名 言語自由科目インディペンデント・モジュール科目（資格系以外） |
| テキスト用コード/ Text CodeText Code |
FU745 |
Students will be provided with opportunities to discover the hidden messages of advertisements in English. Students will understand the linguistic humour and culturally embedded knowledge used in advertisements from English speaking countries to aid them in their comprehension of cultural differences that exist within and across English speaking nations. Students will also analyse marketing strategies and the manipulation of consumers targeted through advertising.
Each week during the course, a particular video-based advertisement will be focused upon. Students will explore the language, culture, and advertising techniques employed within this advert, leading to the development of a range of linguistic and marketing-related competencies.
※Please refer to Japanese Page for details including evaluations, textbooks and others.
Students will be provided with opportunities to discover the hidden messages of advertisements in English. Students will understand the linguistic humour and culturally embedded knowledge used in advertisements from English speaking countries to aid them in their comprehension of cultural differences that exist within and across English speaking nations. Students will also analyse marketing strategies and the manipulation of consumers targeted through advertising.
Each week during the course, a particular video-based advertisement will be focused upon. Students will explore the language, culture, and advertising techniques employed within this advert, leading to the development of a range of linguistic and marketing-related competencies.
| 1 | Orientation AVOS in Space |
| 2 | Unit 2: Wish Granted Discuss Online Ad 1 |
| 3 | Unit 3: You Are More Beautiful Than You Think Discuss Online Ad 2 |
| 4 | Unit 4: The Unseen Discuss Online Ad 3 |
| 5 | Unit 5: Fuelled by Love Discuss Online Ad 4 |
| 6 | Unit 6: Struck by a Rainbow Discuss Online Ad 5 |
| 7 | Unit 7: The Comeback Mid-semester assessment |
| 8 | Unit 8: Family Reunion Discuss Online Ad 6 |
| 9 | Unit 9: Welcome to the Pack Discuss Online Ad 7 |
| 10 | Unit 10: The Flower Effect Discuss Online Ad 8 |
| 11 | Unit 11: Christmas with love from Mrs. Claus Discuss Online Ad 9 |
| 12 | Unit 12: Keep Calm Your Internet Is On Discuss Online Ad 10 |
| 13 | Final assessment: Ad Presentations |
| 14 | Final assessment: Ad Presentations |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Students will be set weekly assignments including completing advertising analyses, preparing for discussions, and preparing for mid and end-of-semester assessments.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Participation(30%) In-class assessment(40%) Final presentation(30%) |
| 備考 (Notes) | ||
| If you do not attend 80% or more of the scheduled classes, you will not be considered for course evaluation. | ||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Michael Dyer | TV Ad English & Strategy – Discussion & Role-Play: Level 1 | DTP出版 | 2018 | 9784862116529 |
All other materials will be provided by the teacher.