日本語 English
| 開講年度/ Academic YearAcademic Year |
20232023 |
| 科目設置学部/ CollegeCollege |
観光学部/College of TourismCollege of Tourism |
| 科目コード等/ Course CodeCourse Code |
HA344/HA344HA344 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
（前半）旅行業×経営 （後半）ツーリズム業界の現役社長・経営者ライブ |
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
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| 授業形式/ Class StyleCampus |
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| 校地/ CampusCampus |
新座/NiizaNiiza |
| 学期/ SemesterSemester |
秋学期/Fall semesterFall semester |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
月1･N321/Mon.1･N321 Mon.1･N321 |
| 単位/ CreditCredit |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
TRS3400 |
| 使用言語/ LanguageLanguage |
日本語/JapaneseJapanese |
| 履修登録方法/ Class Registration MethodClass Registration Method |
科目コード登録/Course Code RegistrationCourse Code Registration |
| 配当年次/ Grade (Year) RequiredGrade (Year) Required |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ prerequisite regulationsprerequisite regulations |
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| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
|
| 履修中止可否/ course cancellationcourse cancellation |
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| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
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| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
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| 備考/ NotesNotes |
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| テキスト用コード/ Text CodeText Code |
HA344 |
With the goal of developing "human resources" who will play key roles as managers in the travel and tourism industry in the future, this course aims to provide participants with an understanding of the management strategies, functional strategies, current status and issues, responses to environmental changes, and future prospects of the travel industry and tourism-related businesses. The participants will learn firsthand about the "fun” and “passion" of business through direct messages from executives/core personnel who are involved in real businesses. At the same time, the course will also present the view of the real world of work and society, so that participants will be able to acquire the essential knowledge and thinking required for job hunting and as a member of society in the future.
This course will analyze the changes in the market environment of the travel and tourism industry and the specific Management strategies, Financial strategies, HR strategies, Brand strategies, and Tourism-related business management of travel agencies in response to these changes.
In the first half of the course, the president＆CEO of “JTB Corp.”, Japan's largest travel agency, as well as other executives and business managers will provide direct explanations based on specific, real-life examples, and examine issues related to each field, responses to changes in the environment, and future prospects from a management perspective. The last half of the course is called "Active Presidents Live," and guest lecturers, such as current presidents and executives, are invited to talk about corporate strategies and corporate management in tourism-related businesses, as well as to explore the personal magnetism of the presidents and executives themselves, mainly through question-and-answer sessions.
If you have taken the Travel Industry course, it is easier to deepen your understanding.
※Please refer to Japanese Page for details including evaluations, textbooks and others.
将来、旅行産業、観光産業において経営者など中核的な役割を担う「人財」の育成を目標として、特に旅行産業及び旅行関連産業の経営戦略・機能別戦略、現状と課題、環境変化への対応、将来への展望などを理解する。そしてリアルなビジネスに携わる経営者・実務責任者がメッセージを直接伝えることで「ビジネスの面白さ」「情熱」を直に学んでもらうのと同時に実社会の職業観、社会観も提示し、就活や今後の社会人として必須の心得・考え方も体得してもらう。
With the goal of developing "human resources" who will play key roles as managers in the travel and tourism industry in the future, this course aims to provide participants with an understanding of the management strategies, functional strategies, current status and issues, responses to environmental changes, and future prospects of the travel industry and tourism-related businesses. The participants will learn firsthand about the "fun” and “passion" of business through direct messages from executives/core personnel who are involved in real businesses. At the same time, the course will also present the view of the real world of work and society, so that participants will be able to acquire the essential knowledge and thinking required for job hunting and as a member of society in the future.
旅行産業、観光産業のマーケット環境の変化とそれに対応する旅行会社の具体的な経営戦略、財務戦略、人財戦略、ブランド戦略及びツーリズム関連ビジネスの経営などを分析する。
コース前半は、日本最大の旅行会社である（株）JTBの代表取締役社長を始めとした経営者、実務責任者が具体的、実態的事例に基づき直接解説し、各分野に関する課題、環境変化への対応、将来展望などを経営者の視点から考察する。コース後半は、「現役社長・経営者ライブ」と銘打ち、ツーリズム関連事業の現役社長・経営者をゲスト講師として招き、ツーリズム関連ビジネスの企業戦略や企業経営の舵取りについて語るのと同時に質疑応答を中心に社長・経営者自身の人間的な魅力にも迫り、仕事に対する姿勢や考え方も学んでもらう。
旅行産業論を履修していると、理解を深めやすい。
This course will analyze the changes in the market environment of the travel and tourism industry and the specific Management strategies, Financial strategies, HR strategies, Brand strategies, and Tourism-related business management of travel agencies in response to these changes.
In the first half of the course, the president＆CEO of “JTB Corp.”, Japan's largest travel agency, as well as other executives and business managers will provide direct explanations based on specific, real-life examples, and examine issues related to each field, responses to changes in the environment, and future prospects from a management perspective. The last half of the course is called "Active Presidents Live," and guest lecturers, such as current presidents and executives, are invited to talk about corporate strategies and corporate management in tourism-related businesses, as well as to explore the personal magnetism of the presidents and executives themselves, mainly through question-and-answer sessions.
If you have taken the Travel Industry course, it is easier to deepen your understanding.
| 1 | ガイダンス講義 |
| 2 | （株）JTB代表取締役社長×学生のQ＆Aセッション |
| 3 | 旅行業のSDGs |
| 4 | 旅行会社における経営戦略 |
| 5 | 旅行会社における財務戦略 |
| 6 | 旅行会社における人財戦略 |
| 7 | 旅行会社におけるＩＴ戦略 |
| 8 | 旅行会社におけるブランディング・ダイバーシティ戦略 |
| 9 | ツーリズム関連ビジネスの経営（事業再生とマーケティング） |
| 10 | ツーリズム関連ビジネスの経営（新規事業） |
| 11 | ツーリズム関連ビジネスの経営（コミュニケーション事業） |
| 12 | ツーリズム関連ビジネスの経営（出版事業） |
| 13 | ツーリズム関連ビジネスの経営（商事事業） |
| 14 | まとめ |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
授業時に随時指示・紹介する。
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 筆記試験 (Written Exam) | 50 | |
| 平常点 (In-class Points) | 50 |
出席・授業への取り組み(30%) リアクションペーパー(20%) |
| 備考 (Notes) | ||
| その他 (Others) | |||||
|---|---|---|---|---|---|
| 授業時に適宜紹介する。 |
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | 立教大学観光学部旅行産業研究会 | 旅行産業論（改訂版） | 公益財団法人日本交通公社 | 2019 | 9784902927818 |
※実業界の第一線で活躍するゲスト講師による、パワーポイントを使用した講義が中心となる。
※ゲスト講師のスケジュール都合により講義の内容が前後する場合がある。