日本語 English
| 開講年度/ Academic YearAcademic Year |
20232023 |
| 科目設置学部/ CollegeCollege |
経営学研究科/Graduate School of BusinessGraduate School of Business |
| 科目コード等/ Course CodeCourse Code |
自動登録/automatic registrationautomatic registration |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
Market Analysis and Planning |
| 授業形態/ Class FormatClass Format |
対面（一部オンライン）/Face-to-face (partially online)Face-to-face (partially online) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
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| 授業形式/ Class StyleCampus |
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| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
秋学期他/Fall OthersFall Others |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
|
| 単位/ CreditCredit |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
MIB5011 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
自動登録/Automatic RegistrationAutomatic Registration |
| 配当年次/ Grade (Year) RequiredGrade (Year) Required |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ prerequisite regulationsprerequisite regulations |
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| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
|
| 履修中止可否/ course cancellationcourse cancellation |
|
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
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| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
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| 備考/ NotesNotes |
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| テキスト用コード/ Text CodeText Code |
KN003 |
Upon completion of this course, students are expected to...
1. Successfully demonstrate an understanding of marketing principles and theories and their applications to business settings.
2. Be able to identify and critically analyze marketing problems,
3. Develop a creative strategy for solving marketing problems,
4. Provide written reports and oral presentations for these solutions
Classes will be a combination of lectures & discussions. For each class, students should prepare with background readings. In addition, students are expected to actively participate in discussions. A detailed schedule will be provided at the beginning of the semester.
Below course schedule is tentative and is subject to change.
※Please refer to Japanese Page for details including evaluations, textbooks and others.
Upon completion of this course, students are expected to...
1. Successfully demonstrate an understanding of marketing principles and theories and their applications to business settings.
2. Be able to identify and critically analyze marketing problems,
3. Develop a creative strategy for solving marketing problems,
4. Provide written reports and oral presentations for these solutions
Classes will be a combination of lectures & discussions. For each class, students should prepare with background readings. In addition, students are expected to actively participate in discussions. A detailed schedule will be provided at the beginning of the semester.
Below course schedule is tentative and is subject to change.
| 1 | Course introduction and background |
| 2 | Marketing Strategy |
| 3 | Case Study 1 |
| 4 | Marketing Environment |
| 5 | Consumer Behavior |
| 6 | Case Study 2 |
| 7 | Market Research |
| 8 | Case Study 3 |
| 9 | Segmentation, Targeting, & Positioning |
| 10 | Case Study 4 |
| 11 | Marketing Mix 1 |
| 12 | Case Study 5 |
| 13 | Group Presentations |
| 14 | Group Presentations |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Students should prepare well for the class (read assigned materials and cases).
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Participation(30%) Group presentations(40%) Individual reports(30%) |
| 備考 (Notes) | ||
| その他 (Others) | |||||
|---|---|---|---|---|---|
| Reading materials will be posted via the e-learning system (Blackboard). Other materials should be purchased through Harvard Business School Press website. |
| その他 (Others) | |||||
|---|---|---|---|---|---|
| TBA |
Above schedule is tentative and is subject to change.