日本語 English
| 開講年度/ Academic YearAcademic Year |
20232023 |
| 科目設置学部/ CollegeCollege |
経営学研究科/Graduate School of BusinessGraduate School of Business |
| 科目コード等/ Course CodeCourse Code |
KN162/KN162KN162 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
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| 授業形態/ Class FormatClass Format |
対面（一部オンライン）/Face-to-face (partially online)Face-to-face (partially online) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
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| 授業形式/ Class StyleCampus |
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| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
秋学期1/Fall Semester1Fall Semester1 |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
木5･6407/Thu.5･6407 Thu.5･6407, 木6･6407/Thu.6･6407, Thu.6･6407 |
| 単位/ CreditCredit |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
MIB6201 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
科目コード登録/Course Code RegistrationCourse Code Registration |
| 配当年次/ Grade (Year) RequiredGrade (Year) Required |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ prerequisite regulationsprerequisite regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
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| 履修中止可否/ course cancellationcourse cancellation |
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| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
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| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
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| 備考/ NotesNotes |
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| テキスト用コード/ Text CodeText Code |
KN162 |
Obtain an understanding of the Japanese market as well as marketing strategies used in Japan. The class will take a cross-cultural perspective to understand the Japanese consumers. Upon completion of this course students will be able to…
1. Define and understand culture,
2. Be able to identify similarities and differences across cultures and their effects on consumer behavior/marketing
3. Demonstrate an ability to critically analyze marketing problems,
4. Develop a creative strategy for solving marketing problems,
5. Provide written reports and oral presentations for these solutions.
Obtain an understanding of how marketing theories are applied in the Japanese market. The course aims to decipher Japanese consumption patterns from a cross-cultural perspective. The class will be a mix of lectures, case studies, and student presentations. Students may be asked to record individual and/or group presentations.
This class is a fall 1 quarter intensive course.
※Please refer to Japanese Page for details including evaluations, textbooks and others.
Obtain an understanding of the Japanese market as well as marketing strategies used in Japan. The class will take a cross-cultural perspective to understand the Japanese consumers. Upon completion of this course students will be able to…
1. Define and understand culture,
2. Be able to identify similarities and differences across cultures and their effects on consumer behavior/marketing
3. Demonstrate an ability to critically analyze marketing problems,
4. Develop a creative strategy for solving marketing problems,
5. Provide written reports and oral presentations for these solutions.
Obtain an understanding of how marketing theories are applied in the Japanese market. The course aims to decipher Japanese consumption patterns from a cross-cultural perspective. The class will be a mix of lectures, case studies, and student presentations. Students may be asked to record individual and/or group presentations.
This class is a fall 1 quarter intensive course.
| 1 | Introduction and Overview |
| 2 | Discussion |
| 3 | Lecture, student presentations & online discussions |
| 4 | Lecture, student presentations & online discussions |
| 5 | Case Study |
| 6 | Group Presentations |
| 7 | Lecture, student presentations & online discussions |
| 8 | Lecture, student presentations & online discussions |
| 9 | Case Study |
| 10 | Group Presentations |
| 11 | Lecture, student presentations & online discussions |
| 12 | Lecture, student presentations & online discussions |
| 13 | Group Presentations |
| 14 | Group Presentations |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Read assigned articles, cases, etc.
Prepare well for class.
Answer online discussion questions
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Group Presentations(40%) Individual presentations(10%) In-Class Participation(30%) Case study analyses(20%) |
| 備考 (Notes) | ||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | de Mooij, M. | Global Marketing and Advertising: Understanding Cultural Paradoxes 6th Edition | Sage | 2021 | 9781529732504 |
| 2 | Haghirian, P. | Japanese consumer dynamics | Palsgrave Macmillan | 2011 | 9780230242869 |
| 3 | De Mente,Boye Lafayette | Japan's Cultural Code Words : Key Terms That Explain the Attitudes and Behavior of the Japanese | Tuttle Publishing | 2004 | 9781462900626 |
| その他 (Others) | |||||
| Books by Haghirian and De Mente are available through E-book Central. | |||||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Schuette, H., Ciarlante, D. | Consumer behavior in Asia | NYU Press | 1998 | 9780814781142 |
| 2 | Usunier & Lee | Marketing across culture 6th ed | Pearson | 2012 | 9780273757733 |
| 3 | Usui | Marketing and consumption in modern Japan | Routledge | 2016 | 9780415323130 |
| 4 | Sato | Industry and Business in Japan | Routledge | 2011 | 9780415591850 |
| 5 | de mooij | Consumer Behavior and Culture (3rd) | Sage | 2019 | 9781544318165 |
The above course schedule is tentative and is subject to change. Detailed syllabus will be provided at the beginning of class.