日本語

Course Code etc
Academic Year 2023
College Graduate School of Business
Course Code KN191
Theme・Subtitle New Media and Crisis Communication
Class Format Face-to-face (partially online)
Class Format (Supplementary Items)
Campus
Campus Ikebukuro
Semester Fall semester
DayPeriod・Room Tue.4・X207
Credit 2
Course Number MIB6201
Language English
Class Registration Method Course Code Registration
Grade (Year) Required 配当年次は開講学部のR Guideに掲載している科目表で確認してください。
prerequisite regulations
Acceptance of Other Colleges
course cancellation
Online Classes Subject to 60-Credit Upper Limit
Relationship with Degree Policy
Notes
Text Code KN191

【Course Objectives】

After completion of the course, students will be able to:
1) Evaluate various approaches to strategic communication
2) Explain the role new media play in crisis management
3) Craft basic responses to crisis situations

【Course Contents】

This course introduces students to concepts in strategic communication. It focuses specifically on crisis communication and the role new media play in shaping messages. Students will read a variety of perspectives on strategic and crisis communication, including academic work and case studies, and be asked to apply course concepts to a final paper.

※Please refer to Japanese Page for details including evaluations, textbooks and others.