日本語 English
| 開講年度/ Academic YearAcademic Year |
20232023 |
| 科目設置学部/ CollegeCollege |
経営学研究科/Graduate School of BusinessGraduate School of Business |
| 科目コード等/ Course CodeCourse Code |
KN191/KN191KN191 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
New Media and Crisis Communication |
| 授業形態/ Class FormatClass Format |
対面（一部オンライン）/Face-to-face (partially online)Face-to-face (partially online) |
| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
秋学期/Fall semesterFall semester |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
火4･X207/Tue.4･X207 Tue.4･X207 |
| 単位/ CreditCredit |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
MIB6201 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 備考/ NotesNotes |
|
| テキスト用コード/ Text CodeText Code |
KN191 |
After completion of the course, students will be able to:
1) Evaluate various approaches to strategic communication
2) Explain the role new media play in crisis management
3) Craft basic responses to crisis situations
This course introduces students to concepts in strategic communication. It focuses specifically on crisis communication and the role new media play in shaping messages. Students will read a variety of perspectives on strategic and crisis communication, including academic work and case studies, and be asked to apply course concepts to a final paper.
※Please refer to Japanese Page for details including evaluations, textbooks and others.
After completion of the course, students will be able to:
1) Evaluate various approaches to strategic communication
2) Explain the role new media play in crisis management
3) Craft basic responses to crisis situations
This course introduces students to concepts in strategic communication. It focuses specifically on crisis communication and the role new media play in shaping messages. Students will read a variety of perspectives on strategic and crisis communication, including academic work and case studies, and be asked to apply course concepts to a final paper.
| 1 | Introduction to Course |
| 2 | Strategic Communication I |
| 3 | Strategic Communication II |
| 4 | Case Study I |
| 5 | Crisis Communication I |
| 6 | Crisis Communication II |
| 7 | Case Study II |
| 8 | New Media Strategies I |
| 9 | New Media Strategies II |
| 10 | New Media Strategies III |
| 11 | Case Study III |
| 12 | Workshop |
| 13 | Final Presentations |
| 14 | Final Presentations |
Readings, research, projects
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
最終レポート(Final Report)(20%) Participation(15%) Final Presentation(20%) Case Studies (3)(45%) |
| 備考 (Notes) | ||
| その他 (Others) | |||||
|---|---|---|---|---|---|
| None |