日本語 English
| 開講年度/ Academic YearAcademic Year |
20232023 |
| 科目設置学部/ CollegeCollege |
経営学研究科/Graduate School of BusinessGraduate School of Business |
| 科目コード等/ Course CodeCourse Code |
KN304/KN304KN304 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
Dissecting Design Marketing Management |
| 授業形態/ Class FormatClass Format |
対面（一部オンライン）/Face-to-face (partially online)Face-to-face (partially online) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
|
| 授業形式/ Class StyleCampus |
|
| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
春学期/Spring SemesterSpring Semester |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
月4･9204/Mon.4･9204 Mon.4･9204 |
| 単位/ CreditCredit |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
MIB6201 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
科目コード登録/Course Code RegistrationCourse Code Registration |
| 配当年次/ Grade (Year) RequiredGrade (Year) Required |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ prerequisite regulationsprerequisite regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
|
| 履修中止可否/ course cancellationcourse cancellation |
|
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
|
| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
|
| 備考/ NotesNotes |
|
| テキスト用コード/ Text CodeText Code |
KN304 |
Learning outcomes for this course, upon successful completion, include the ability to: 1) understand how design, marketing, and management intersect; 2) reflect on design's role in marketing and branding; 3) analyze different value creation mechanisms and approaches; and 4) familiarize yourself with engaging and participatory marketing strategies
At first sight combining design, marketing, and management might seem like a mixed bag of disciplines. This is why this course aims at dissecting them to show how and why they are important from the perspective of managing design-driven organizations. In essence, the aim of this course is to analyze intersections between design, marketing, and management by covering seminal texts from each domain. In more concrete terms, we will cover topics such as: what is value, consumers as co-creators of value, designing strategy, innovation and design management, and organizations as parts of systemic changes and innovations.
※Please refer to Japanese Page for details including evaluations, textbooks and others.
Learning outcomes for this course, upon successful completion, include the ability to: 1) understand how design, marketing, and management intersect; 2) reflect on design's role in marketing and branding; 3) analyze different value creation mechanisms and approaches; and 4) familiarize yourself with engaging and participatory marketing strategies
At first sight combining design, marketing, and management might seem like a mixed bag of disciplines. This is why this course aims at dissecting them to show how and why they are important from the perspective of managing design-driven organizations. In essence, the aim of this course is to analyze intersections between design, marketing, and management by covering seminal texts from each domain. In more concrete terms, we will cover topics such as: what is value, consumers as co-creators of value, designing strategy, innovation and design management, and organizations as parts of systemic changes and innovations.
| 1 | Introduction to the course, setting the scene |
| 2 | Consumption as identity |
| 3 | A brief, yet fascinating introduction to design |
| 4 | Value creation and capture: broadening our understanding |
| 5 | Design meets marketing meets strategy |
| 6 | New wave of consumer engagement |
| 7 | New wave of studying consumers and delivering value propositions |
| 8 | Design as strategic adaptation |
| 9 | Design as strategic adaptation |
| 10 | Innovations as balancing between novelty and traditions |
| 11 | Strategy and design - an odd couple? |
| 12 | Final presentations |
| 13 | Final presentations |
| 14 | Final reflections and AMA (Ask Me Anything) |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Students are expected to familiarize themselves with the readings and / or the episodes designated for each session. In addition, the final team assignment requires students to work outside the sessions.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
最終レポート(Final Report)(40%) Active class participation(15%) Individual learning diary(25%) Peer evaluation(10%) Case studies(10%) |
| 備考 (Notes) | ||
| No | 著者名 (Author/Editor) | 書籍名 (Title) | 出版社 (Publisher) | 出版年 (Date) | ISBN/ISSN |
|---|---|---|---|---|---|
| 1 | Giulia Calabretta et al. | Strategic Design | Laurence King Publishing | 2016 | 9789063694456 |
| その他 (Others) | |||||
|---|---|---|---|---|---|
| Additional readings will be provided by the instructor during the first session of the course. Nordic Rebels (www.nordicrebels.com) videos and podcasts will also be utilized. |