日本語

Course Code etc
Academic Year 2024
College College of Business
Course Code BT023
Theme・Subtitle 基礎から学ぶマーケティングと企業経営
Class Format Face to face (all classes are face-to-face)
Class Format (Supplementary Items) スライドの説明を中心に講義を進めるが,講義内容に対して折にふれて学生の発言を求める。
Campus Lecture
Campus Ikebukuro
Semester Spring Semester
DayPeriod・Room Wed.2・5322
Credit 2
Course Number BUS2100
Language Japanese
Class Registration Method Course Code Registration
Grade (Year) Required 配当年次は開講学部のR Guideに掲載している科目表で確認してください。
prerequisite regulations
Acceptance of Other Colleges 履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。
course cancellation 〇(履修中止可/ Eligible for cancellation)
Online Classes Subject to 60-Credit Upper Limit
Relationship with Degree Policy 各授業科目は、学部・研究科の定める学位授与方針(DP)や教育課程編成の方針(CP)に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。
Notes
Text Code BT023

【Course Objectives】

Students will be able to understand these concepts from the aspect of corporate activities, sales activities in particular, building on foundational marketing knowledge and basic concepts.

【Course Contents】

This lecture covers the basic of how to develop the management of a business, starting with marketing concepts, types, and history.
Registration in this course is anticipated in the spring semester of second year, so practical knowledge will be considered during the lectures in the explanations of concepts and cases to ensure knowledge acquisition.
During lectures, schematic diagrams will be shown on PowerPoint slides, and explanations of basic concepts and terminology, as well as case studies on the marketing efforts of corporations will be introduced using pictures and videos.
This lecture can communicate interactively by actively incorporating opportunities for students to speak.
Lectures are required to be given with reference to the textbook.
Posting slides will not be distributed.
At the end of the lecture, a report of the content learned on the day will be given using Canvas-LMS.

※Please refer to Japanese Page for details including evaluations, textbooks and others.