日本語

Course Code etc
Academic Year 2024
College College of Business
Course Code BT121
Theme・Subtitle マーケティングの基礎理論の再検討
Class Format Face to face (all classes are face-to-face)
Class Format (Supplementary Items)
Campus Lecture
Campus Ikebukuro
Semester Fall semester
DayPeriod・Room Tue.3・X204
Credit 2
Course Number BUS4100
Language Japanese
Class Registration Method Course Code Registration
Grade (Year) Required 配当年次は開講学部のR Guideに掲載している科目表で確認してください。
prerequisite regulations
Acceptance of Other Colleges 履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。
course cancellation 〇(履修中止可/ Eligible for cancellation)
Online Classes Subject to 60-Credit Upper Limit
Relationship with Degree Policy 各授業科目は、学部・研究科の定める学位授与方針(DP)や教育課程編成の方針(CP)に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。
Notes
Text Code BT121

【Course Objectives】

This course will teach students the ability to think about modern marketing and business issues through the reevaluation of basic marketing concepts. It will also give students the ability to think critically and practically about marketing.

【Course Contents】

This course assumes that students have learned the basic theory of marketing, and delves into the theory behind fundamental concepts in marketing and methods of their application. The goal of this course is not simply accepting existing theories, but giving students ways to consider how to be able to use marketing in practice while investigating the detailed significance of concepts and estimating the actual activities of businesses.
This course was also offered as a graduate course; a fairly high level of academic ability is expected in it. Students are expected to proactively prepare for and speak out during class.
Students are required to attend lectures while referring to the appropriate sections of the textbook.
Slides and other materials will not be distributed, so students are required to attend lectures while referring to the textbook.

※Please refer to Japanese Page for details including evaluations, textbooks and others.