日本語 English
| 開講年度/ Academic YearAcademic Year |
20242024 |
| 科目設置学部/ CollegeCollege |
経営学部/College of BusinessCollege of Business |
| 科目コード等/ Course CodeCourse Code |
BT161/BT161BT161 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
|
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
|
| 授業形式/ Class StyleCampus |
講義/LectureLecture |
| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
春学期/Spring SemesterSpring Semester |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
火2･M302/Tue.2･M302 Tue.2･M302 |
| 単位/ CreditCredit |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
GBU2101 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
科目コード登録/Course Code RegistrationCourse Code Registration |
| 配当年次/ Grade (Year) RequiredGrade (Year) Required |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ prerequisite regulationsprerequisite regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。 |
| 履修中止可否/ course cancellationcourse cancellation |
〇（履修中止可/ Eligible for cancellation） |
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
|
| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
各授業科目は、学部・研究科の定める学位授与方針（DP）や教育課程編成の方針（CP）に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。 |
| 備考/ NotesNotes |
|
| テキスト用コード/ Text CodeText Code |
BT161 |
The Marketing Management course will provide the basic concepts, theories and methods; the necessary building blocks in understanding marketing. This course has three main objectives. The first is to help students understand how organizations in Japan create value in their practice of marketing. Primary emphasis is placed on marketing management in Japan with emphasis on branding, consumer behavior, segmentation and positioning, the marketing mix variables, distribution and communications. We will also be looking at different case examples ranging from Japanese corporations to Multinationals in Japan. Students will develop an understanding of marketing practice through extensive readings and class lectures. The second objective is to develop students’ ability to think analytically and strategically in addressing marketing problems. Finally, students will acquire the skills in analyzing and applying decision tools and the know-how of analyzing business situations and developing marketing plans as well as perform marketing research.
This course is focusing on marketing management in Japan with emphasis on branding, consumer behavior, segmentation and positioning, the marketing mix variables, distribution and communications. We will also be looking at different case examples ranging from Japanese corporations to Multinationals in Japan.
※Please refer to Japanese Page for details including evaluations, textbooks and others.
The Marketing Management course will provide the basic concepts, theories and methods; the necessary building blocks in understanding marketing. This course has three main objectives. The first is to help students understand how organizations in Japan create value in their practice of marketing. Primary emphasis is placed on marketing management in Japan with emphasis on branding, consumer behavior, segmentation and positioning, the marketing mix variables, distribution and communications. We will also be looking at different case examples ranging from Japanese corporations to Multinationals in Japan. Students will develop an understanding of marketing practice through extensive readings and class lectures. The second objective is to develop students’ ability to think analytically and strategically in addressing marketing problems. Finally, students will acquire the skills in analyzing and applying decision tools and the know-how of analyzing business situations and developing marketing plans as well as perform marketing research.
This course is focusing on marketing management in Japan with emphasis on branding, consumer behavior, segmentation and positioning, the marketing mix variables, distribution and communications. We will also be looking at different case examples ranging from Japanese corporations to Multinationals in Japan.
| 1 | Introduction to the course, expectations and grading. Situational Analysis and Value Creation |
| 2 | Micro environment Analysis |
| 3 | Macro environment Analysis |
| 4 | Segmentation, Target and Positioning |
| 5 | B2C |
| 6 | Mid term test |
| 7 | B2B |
| 8 | Pricing |
| 9 | Branding |
| 10 | Marcom |
| 11 | Social Marketing and Cause Marketing |
| 12 | Sustainable & Green Marketing |
| 13 | Final Presentation |
| 14 | Final Presentation |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Reading assignments will be advised during class (and also announced on Canvas LMS) and students are expected to read before coming to class.
Discussions will also be held and students are expected to formulate and debate their ideas (per the reading assignments and assigned classes).
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Class Participation(20%) Midterm Test(40%) 最終レポート(Final Report)(40%) |
| 備考 (Notes) | ||
| その他 (Others) | |||||
|---|---|---|---|---|---|
| Materials will be provided over Canvas LMS respectively. |
| その他 (Others) | |||||
|---|---|---|---|---|---|
| Materials will be provided over Canvas LMS respectively. |
This is a tentative schedule and subject to change. Changes will be communicated in class accordingly.
Sheltered Course(Min.TOEIC:730)