日本語

Course Code etc
Academic Year 2024
College College of Business
Course Code BT222
Theme・Subtitle ”今”に役立つマーケティングとPR 2024
Class Format Face to face (all classes are face-to-face)
Class Format (Supplementary Items)
Campus Lecture
Campus Ikebukuro
Semester Spring Semester
DayPeriod・Room Thu.2・5123
Credit 2
Course Number BUS3800
Language Japanese
Class Registration Method Course Code Registration
Grade (Year) Required 配当年次は開講学部のR Guideに掲載している科目表で確認してください。
prerequisite regulations
Acceptance of Other Colleges 履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。
course cancellation 〇(履修中止可/ Eligible for cancellation)
Online Classes Subject to 60-Credit Upper Limit
Relationship with Degree Policy 各授業科目は、学部・研究科の定める学位授与方針(DP)や教育課程編成の方針(CP)に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。
Notes
Text Code BT222

【Course Objectives】

With the rapid changes in social conditions, digital devices, and platform environments, marketing methods are diversifying and changing on a daily basis. In this lecture, you will learn marketing and PR that is useful "now," not just theoretical theories but rather based on real practical examples.

【Course Contents】

The lecturer will utilize her abundant experiences as a producer and marketing/PR consultant in a variety of fields in her daily work to learn about marketing and PR that are being used and should be learned about "now" with the most up-to-date case studies.
The course will focus on social values that have been transformed by the COVID crisis, global conflicts, and natural disasters, as well as promotion methods and advertising market conditions that have changed accordingly. Students will learn frequently-used marketing methods by category, such as video content and social media. The lecture will also cover topics ranging from strategic PR in corporations to Regional revitalization, using actual examples.
As it was popular last year, we will invite business managers from companies active on the front lines of society as guest speakers to discuss real-life events together.

※Please refer to Japanese Page for details including evaluations, textbooks and others.