日本語

Course Code etc
Academic Year 2024
College College of Business
Course Code BT407
Theme・Subtitle マーケティング・リサーチの実践
Class Format Face to face (all classes are face-to-face)
Class Format (Supplementary Items)
Campus
Campus
Semester Spring Semester
DayPeriod・Room Wed.4・1104
Credit 2
Course Number BUS3010
Language Japanese
Class Registration Method "Other" Registration
Grade (Year) Required 配当年次は開講学部のR Guideに掲載している科目表で確認してください。
prerequisite regulations
Acceptance of Other Colleges
course cancellation 〇(履修中止可/ Eligible for cancellation)
Online Classes Subject to 60-Credit Upper Limit
Relationship with Degree Policy
Notes コンセントレーション:マーケティング領域,マネジメント領域
Text Code BT407

【Course Objectives】

The aim of this seminar is to improve skills and know-hows in business strategy and marketing research. Students learn the importance of project management skills.

【Course Contents】

Current skills required for marketing researchers overlap with the skills required for Digital Transformation (DX) talents, including three areas of data science, data engineering, and business. This course helps students improve practical marketing research skills and strategic thinking. In the first half of the semester, this course plans to acquire skills in marketing research skills, and in the second half, this course plans to divide students into some groups and conduct practical research projects.

※Please refer to Japanese Page for details including evaluations, textbooks and others.