日本語

Course Code etc
Academic Year 2024
College College of Business
Course Code BT410
Theme・Subtitle ブランドマネジメント,ブランド概念を用いたマーケティング
Class Format Face to face (all classes are face-to-face)
Class Format (Supplementary Items)
Campus
Campus
Semester Spring Semester
DayPeriod・Room Thu.5・D302
Credit 2
Course Number BUS3010
Language Japanese
Class Registration Method "Other" Registration
Grade (Year) Required 配当年次は開講学部のR Guideに掲載している科目表で確認してください。
prerequisite regulations
Acceptance of Other Colleges
course cancellation 〇(履修中止可/ Eligible for cancellation)
Online Classes Subject to 60-Credit Upper Limit
Relationship with Degree Policy
Notes コンセントレーション:マーケティング領域
Text Code BT410

【Course Objectives】

Working together in small teams, you will attain the ability to identify problems and think critically, in addition to learning the proper language to use during presentations and paper writing. Furthermore, students will gain specialized knowledge in brand management and marketing by reading texts on branding and conducting empirical research.

【Course Contents】

Even if the product quality and technology are excellent, it is meaningless if you can't convey that effectively to the consumer. Branding is a tool for conveying a product's appeal to consumers. In this seminar, we will study how to build a brand and brand recognition using real companies as examples. In collaboration with seminars from other universities, we will have a research presentation on the target theme (Client List: Coach Japan, Keio Department Store, Mos Food Service, Magazine House ). Two training camps will be held, one in spring and one in summer.

※Please refer to Japanese Page for details including evaluations, textbooks and others.