日本語

Course Code etc
Academic Year 2024
College College of Business
Course Code BT452
Theme・Subtitle マーケティング・リーダーシップシップ
マーケティングの理論的,実践的理解
Class Format Face to face (all classes are face-to-face)
Class Format (Supplementary Items)
Campus
Campus
Semester Fall semester
DayPeriod・Room Thu.4・A201
Credit 2
Course Number BUS3010
Language Japanese
Class Registration Method "Other" Registration
Grade (Year) Required 配当年次は開講学部のR Guideに掲載している科目表で確認してください。
prerequisite regulations
Acceptance of Other Colleges
course cancellation 〇(履修中止可/ Eligible for cancellation)
Online Classes Subject to 60-Credit Upper Limit
Relationship with Degree Policy
Notes コンセントレーション:マーケティング領域
Text Code BT452

【Course Objectives】

In this course, students will acquire critical thinking skills, analytical skills, and business sense through learning about social phenomena in marketing.

【Course Contents】

In order to cultivate students’ knowledge and sense of marketing, following the spring semester, a topic will be chosen on a monthly basis throughout the year which students will conduct research on. Furthermore, through the process of cultivating students’ social skills through the group work portion of the seminar, students will also uncover their own individual strengths as well.
In the fall semester, students will propose a domain, vision, and mission for a promotion strategy for personnel acquisition, and apply it in practical activities as a way to learn about marketing in practice. Students will also create a training program for human resources development and put it into practice. In addition, students will acquire practical business skills, as well as basic skills related to mental toughness, communication, and leadership through opportunities to perform group work with their seniors, peers, and juniors.

※Please refer to Japanese Page for details including evaluations, textbooks and others.