日本語

Course Code etc
Academic Year 2024
College College of Business
Course Code BT502
Theme・Subtitle マーケティングの理論的・実践的理解
Class Format Face to face (all classes are face-to-face)
Class Format (Supplementary Items)
Campus
Campus
Semester Spring Semester
DayPeriod・Room Thu.2・indiv.office
Credit 2
Course Number BUS4810
Language Japanese
Class Registration Method "Other" Registration
Grade (Year) Required 配当年次は開講学部のR Guideに掲載している科目表で確認してください。
prerequisite regulations
Acceptance of Other Colleges
course cancellation 〇(履修中止可/ Eligible for cancellation)
Online Classes Subject to 60-Credit Upper Limit
Relationship with Degree Policy
Notes コンセントレーション:マーケティング領域
Text Code BT502

【Course Objectives】

Students will individually be able to logically analyze marketing phenomena and summarize them in a paper. The goal of this seminar is for students to utilize the marketing theories, cases, history, and basic knowledge of business management, practical understanding that they have studied up until now and to compile the knowledge they have each gained during their university days.

【Course Contents】

Each student will complete their graduation thesis based on their individual theme. Students will continue their study of literature, papers, cases, and historical records relating to marketing, and conduct an interim report as appropriate. We will advise students on how to improve their literacy related to paper writing such as research analyses that take into account surveys, theme-specific data, and how to encapsulate the whole picture, and instruct them in how to write papers by themselves.

※Please refer to Japanese Page for details including evaluations, textbooks and others.