日本語 English
| 開講年度/ Academic YearAcademic Year |
20242024 |
| 科目設置学部/ CollegeCollege |
全学共通科目・全学共通カリキュラム（言語系）/University-wide Liberal Arts Courses (Language Courses)University-wide Liberal Arts Courses (Language Courses) |
| 科目コード等/ Course CodeCourse Code |
FU217/FU217FU217 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
|
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
|
| 授業形式/ Class StyleCampus |
語学/LanguageLanguage |
| 校地/ CampusCampus |
新座/NiizaNiiza |
| 学期/ SemesterSemester |
春学期/Spring SemesterSpring Semester |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
金2･N248/Fri.2･N248 Fri.2･N248 |
| 単位/ CreditCredit |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
LNE2011 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
抽選登録/Lottery RegistrationLottery Registration（定員：25人/ Capacity：25） |
| 配当年次/ Grade (Year) RequiredGrade (Year) Required |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ prerequisite regulationsprerequisite regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
|
| 履修中止可否/ course cancellationcourse cancellation |
×（履修中止不可/ Not eligible for cancellation） |
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
|
| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
各授業科目は、学部・研究科の定める学位授与方針（DP）や教育課程編成の方針（CP）に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。 |
| 備考/ NotesNotes |
言語自由科目 グローバル・スタディーズ領域 |
| テキスト用コード/ Text CodeText Code |
FU217 |
This introductory course provides students with the background and necessary skills for understanding and explaining in English core concepts about advertising and how the marketplace and media work.
Students will examine media trends, terminology and investigate the strengths and limitations of different media types for advertising including traditional (e.g. radio, outdoor, print) and emerging digital media (e.g. social media, mobile apps, blogs, podcasts, immersive art, etc.).
Content:
• Describe the role of media in society.
• Identify different types of media and their advantages and disadvantages.
• Understand the history, purpose, and functions of advertising.
• Understand the social, ethical, and cultural aspects of advertising.
• Analyze the implications of technological change on media and advertising.
Language and Academic Skills:
• Apply textual analysis to examine media messages.
• Effectively communicate understanding through oral and written work.
• Use target vocabulary to understand and discuss topics related to media and advertising.
• Summarize, paraphrase, and quote appropriate sources effectively.
※Please refer to Japanese Page for details including evaluations, textbooks and others.
This introductory course provides students with the background and necessary skills for understanding and explaining in English core concepts about advertising and how the marketplace and media work.
Students will examine media trends, terminology and investigate the strengths and limitations of different media types for advertising including traditional (e.g. radio, outdoor, print) and emerging digital media (e.g. social media, mobile apps, blogs, podcasts, immersive art, etc.).
Content:
• Describe the role of media in society.
• Identify different types of media and their advantages and disadvantages.
• Understand the history, purpose, and functions of advertising.
• Understand the social, ethical, and cultural aspects of advertising.
• Analyze the implications of technological change on media and advertising.
Language and Academic Skills:
• Apply textual analysis to examine media messages.
• Effectively communicate understanding through oral and written work.
• Use target vocabulary to understand and discuss topics related to media and advertising.
• Summarize, paraphrase, and quote appropriate sources effectively.
| 1 | Course Introduction |
| 2 | Introduction to Media and Society |
| 3 | Media Texts and Modes of Communication |
| 4 | Introduction to Advertising |
| 5 | Persuasion in Advertising and Media |
| 6 | Advertising and Consumer Culture |
| 7 | Midterm Projects |
| 8 | Advertising and Propaganda |
| 9 | News and Constructing the World |
| 10 | Media, Gender, and Minority Representation |
| 11 | Advertising and Digital Media |
| 12 | Globalization and the Media |
| 13 | Final Project Presentations |
| 14 | Course Review and Reflections |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
You must do readings ahead of the class and prepare for your assignments.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
In-Class Participation(30%) Mid Term Project(20%) Assignments(20%) Final Project(30%) |
| 備考 (Notes) | ||
| If you do not attend 80% or more of the scheduled classes, you will not be considered for course evaluation. You will not earn credit for more than three absences. Four or more absences will result in a failed grade. | ||
| その他 (Others) | |||||
|---|---|---|---|---|---|
| The teacher will provide all necessary materials. |
This class is taught in English and is discussion based.
You will be required to discuss these topics in class in English.
Please bring your laptop to class.
【履修目安】CEFR B2相当：英検 準1級-1級・GTEC 1190-1349点・TOEFL iBT 72-94点・IELTS 5.5-6.5
【Approximate English Requirement】Around CEFR B2：Eiken Level Pre-1～Level 1・GTEC1190-1349・TOEFL iBT 72-94・IELTS 5.5-6.5)