日本語 English
| 開講年度/ Academic YearAcademic Year |
20242024 |
| 科目設置学部/ CollegeCollege |
全学共通科目・全学共通カリキュラム（言語系）/University-wide Liberal Arts Courses (Language Courses)University-wide Liberal Arts Courses (Language Courses) |
| 科目コード等/ Course CodeCourse Code |
FU323/FU323FU323 |
| テーマ・サブタイトル等/ Theme・SubtitleTheme・Subtitle |
|
| 授業形態/ Class FormatClass Format |
対面（全回対面）/Face to face (all classes are face-to-face)Face to face (all classes are face-to-face) |
| 授業形態（補足事項）/ Class Format (Supplementary Items)Class Format (Supplementary Items) |
|
| 授業形式/ Class StyleCampus |
語学/LanguageLanguage |
| 校地/ CampusCampus |
池袋/IkebukuroIkebukuro |
| 学期/ SemesterSemester |
春学期/Spring SemesterSpring Semester |
| 曜日時限・教室/ DayPeriod・RoomDayPeriod・Room |
火2･A303/Tue.2･A303 Tue.2･A303 |
| 単位/ CreditCredit |
22 |
| 科目ナンバリング/ Course NumberCourse Number |
LNE2011 |
| 使用言語/ LanguageLanguage |
英語/EnglishEnglish |
| 履修登録方法/ Class Registration MethodClass Registration Method |
抽選登録/Lottery RegistrationLottery Registration（定員：25人/ Capacity：25） |
| 配当年次/ Grade (Year) RequiredGrade (Year) Required |
配当年次は開講学部のR Guideに掲載している科目表で確認してください。配当年次は開講学部のR Guideに掲載している科目表で確認してください。 |
| 先修規定/ prerequisite regulationsprerequisite regulations |
|
| 他学部履修可否/ Acceptance of Other CollegesAcceptance of Other Colleges |
|
| 履修中止可否/ course cancellationcourse cancellation |
×（履修中止不可/ Not eligible for cancellation） |
| オンライン授業60単位制限対象科目/ Online Classes Subject to 60-Credit Upper LimitOnline Classes Subject to 60-Credit Upper Limit |
|
| 学位授与方針との関連/ Relationship with Degree PolicyRelationship with Degree Policy |
各授業科目は、学部・研究科の定める学位授与方針（DP）や教育課程編成の方針（CP）に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。 |
| 備考/ NotesNotes |
言語自由科目 グローバル・スタディーズ領域 |
| テキスト用コード/ Text CodeText Code |
FU323 |
This course will help students become familiar with common advertising strategies as well as the different forms of media in which the advertising process take place.
Over the course of the semester, students will be tasked to analyze, evaluate, and discuss advertisements in a variety of forms to improve not only their media literacy but also develop their awareness and understanding of advertising. This will empower students to make better-informed choices regarding their needs, wants, and desires by considering the marketing messages they encounter.
※Please refer to Japanese Page for details including evaluations, textbooks and others.
This course will help students become familiar with common advertising strategies as well as the different forms of media in which the advertising process take place.
Over the course of the semester, students will be tasked to analyze, evaluate, and discuss advertisements in a variety of forms to improve not only their media literacy but also develop their awareness and understanding of advertising. This will empower students to make better-informed choices regarding their needs, wants, and desires by considering the marketing messages they encounter.
| 1 | Orientation & Introduction to the Course |
| 2 | What is Media? |
| 3 | Media Messages |
| 4 | The Aim & Basics of Advertising |
| 5 | Common Advertising Strategies |
| 6 | Advertising Influence & Analysis |
| 7 | Elements & Principles of Art (for Creation) |
| 8 | Creating Advertising Poster |
| 9 | Advertising Poster ‘Presentation’ |
| 10 | Media Policy and Concerns |
| 11 | Planning an Advertising Campaign |
| 12 | Fundamentals of Creativity in Advertising |
| 13 | Ad Presentations |
| 14 | Ad Presentations & Quiz |
板書 /Writing on the Board
スライド（パワーポイント等）の使用 /Slides (PowerPoint, etc.)
上記以外の視聴覚教材の使用 /Audiovisual Materials Other than Those Listed Above
個人発表 /Individual Presentations
グループ発表 /Group Presentations
ディスカッション・ディベート /Discussion/Debate
実技・実習・実験 /Practicum/Experiments/Practical Training
学内の教室外施設の利用 /Use of On-Campus Facilities Outside the Classroom
校外実習・フィールドワーク /Field Work
上記いずれも用いない予定 /None of the above
Explorative learning will be announced as needed. Students may also need to meet with classmate(s) to collaborate on a team presentation.
| 種類 (Kind) | 割合 (%) | 基準 (Criteria) |
|---|---|---|
| 平常点 (In-class Points) | 100 |
Homework & Assessments(40%) Participation(30%) Presentation(s)(30%) |
| 備考 (Notes) | ||
| If you do not attend 80% or more of the scheduled classes, you will not be considered for course evaluation. You will not earn credit for more than three absences. Four or more absences will result in a failed grade. | ||
なし/None
A sketch pad, erasers, pencils, and a set of colored markers or pencils.
【履修目安】CEFR B2相当：英検 準1級-1級・GTEC 1190-1349点・TOEFL iBT 72-94点・IELTS 5.5-6.5
【Approximate English Requirement】Around CEFR B2：Eiken Level Pre-1～Level 1・GTEC1190-1349・TOEFL iBT 72-94・IELTS 5.5-6.5)