日本語

Course Code etc
Academic Year 2024
College College of Tourism
Course Code HA087
Theme・Subtitle 売れる仕組みづくり・買ってもらえる仕掛けづくりを理解しよう
Class Format Face to face (all classes are face-to-face)
Class Format (Supplementary Items)
Campus Lecture
Campus Niiza
Semester Spring Semester
DayPeriod・Room Mon.3・N312
Credit 2
Course Number TRS2100
Language Japanese
Class Registration Method Course Code Registration
Grade (Year) Required 配当年次は開講学部のR Guideに掲載している科目表で確認してください。
prerequisite regulations
Acceptance of Other Colleges 履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。
course cancellation 〇(履修中止可/ Eligible for cancellation)
Online Classes Subject to 60-Credit Upper Limit
Relationship with Degree Policy 各授業科目は、学部・研究科の定める学位授与方針(DP)や教育課程編成の方針(CP)に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。
Notes
Text Code HA087

【Course Objectives】

The purpose of this course is to develop a “marketing mind” (a marketing perspective and way of thinking). While learning and acquiring marketing knowledge and skills that have been cultivated in business, students develop abilities that can be applied to ameliorating various social issues.

【Course Contents】

This course focuses on the basic concepts and methods of modern marketing. Together, students think of ways for companies in fierce competition with their rivals to attract and satisfy customers' fickle hearts, for instance, development of more convenient and attractive products, enhancement of brand power, pricing that makes it easy to buy, memorable advertising that attracts attention, store selection, and so on.

※Please refer to Japanese Page for details including evaluations, textbooks and others.