日本語

Course Code etc
Academic Year 2024
College College of Tourism
Course Code HA393
Theme・Subtitle ２階建てオープントップバス「スカイバス」を使ったナイトタイムエコノミー（夜間経済）活性化を目的とした商品企画及び販売促進策策定
Class Format Face to face (all classes are face-to-face)
Class Format (Supplementary Items)
Campus Seminar
Campus Niiza
Semester Spring Semester
DayPeriod・Room Mon.2･N336
Credit 2
Course Number TRS2200
Language Japanese
Class Registration Method "Other" Registration
Grade (Year) Required 配当年次は開講学部のR Guideに掲載している科目表で確認してください。
prerequisite regulations
Acceptance of Other Colleges 履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。
course cancellation ×（履修中止不可/ Not eligible for cancellation）
Online Classes Subject to 60-Credit Upper Limit
Relationship with Degree Policy 各授業科目は、学部・研究科の定める学位授与方針（DP）や教育課程編成の方針（CP）に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。
Notes
Text Code HA393

【Course Objectives】

This course offers a hands-on learning experience, particularly tailored to meet the distinct challenges faced by the tourism and travel industry in its post-COVID-19 recovery phase. By thinking about how to solve these challenges and how to tackle them through practical work, participants will acquire "practical views and ideas that can respond to changes in the environment and essential skills as a member of society", which will be useful in their respective workplaces after graduation.

【Course Contents】

Tourism, heralded as a pivotal industry of the 21st century, is currently navigating its resurgence following the challenges posed by the COVID-19 pandemic. This sector is garnering significant interest for its crucial role in addressing social issues both in Japan and internationally.
Our course will explore tourism as an instrument for resolving local social challenges, including inbound tourism. Participants will engage in group discussions focused on developing travel products and devising sales strategies tailored for the post-pandemic era, aiming to contribute to the resolution of societal issues through tourism.
The course is structured in three integrated phases: "Lecture" providing foundational knowledge and specific case studies on the topic, "Group Discussion" to further explore the lecture material, and "Presentation and Review".
We are planning course designs and sales promotion strategies to revitalize the nighttime economy in Tokyo using double-decker, open-top buses (Sky Buses).
The objective is to actively engage in product planning that addresses issues such as revitalizing the nighttime economy and mitigating the severe summer heat in Tokyo.
This course aims to let participants reach a level where they can actually work on product planning, then sell it to the market as travel products.
Once it is decided to launch these products in the market, we will explore various promotion strategies, including issuing Press Releases and utilizing social media for marketing purposes.
Through these activities, participants will acquire not only planning and proposal skills, but also practical and essential skills as businesspersons, such as teamwork and presentation skills.
As fieldwork, Sky Bus nighttime tour in Tokyo will be conducted on May 12th (Sunday).
Attendance at the fieldwork is strongly recommended.
Students are required to take the fall semester course "Travel Industry Seminar 1 (B)" consecutively.

※Please refer to Japanese Page for details including evaluations, textbooks and others.