日本語

Course Code etc
Academic Year 2024
College College of Tourism
Course Code HA645
Theme・Subtitle 観光・サービス・地域振興のマーケティング
~集客と満足の仕組みづくり~
Class Format Face to face (all classes are face-to-face)
Class Format (Supplementary Items)
Campus Seminar
Campus Niiza
Semester Spring Semester
DayPeriod・Room Mon.5・N343
Credit 2
Course Number TRM3003
Language Others
Class Registration Method "Other" Registration
Grade (Year) Required 配当年次は開講学部のR Guideに掲載している科目表で確認してください。
prerequisite regulations
Acceptance of Other Colleges 履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。
course cancellation ×(履修中止不可/ Not eligible for cancellation)
Online Classes Subject to 60-Credit Upper Limit
Relationship with Degree Policy 各授業科目は、学部・研究科の定める学位授与方針(DP)や教育課程編成の方針(CP)に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。
Notes
Text Code HA645

【Course Objectives】

In this seminar, we will comprehend familiar cases for the “hidden mechanisms” and “buying triggers” while fostering a “marketing mind,” or in other words, a way of looking at and thinking about various issues from a marketing perspective.

【Course Contents】

The research theme of this seminar is “Marketing for Tourism, Service, and Community Revitalization.” While learning the basic concept, approach and method of marketing, we will apply them to creating mechanisms to revitalize a community and creating mechanisms to attract and satisfy customers.

※Please refer to Japanese Page for details including evaluations, textbooks and others.