日本語

Course Code etc
Academic Year 2024
College Graduate School of Business
Course Code KN295
Theme・Subtitle Global Game Industry
Class Format Face to face (all classes are face-to-face)
Class Format (Supplementary Items)
Campus Lecture
Campus Ikebukuro
Semester Fall Semester1
DayPeriod・Room Mon.3・9206, Mon.4・9206
Credit 2
Course Number MIB6201
Language English
Class Registration Method Course Code Registration
Grade (Year) Required 配当年次は開講学部のR Guideに掲載している科目表で確認してください。
prerequisite regulations
Acceptance of Other Colleges 履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。
course cancellation -(履修中止制度なし/ No system for cancellation)
Online Classes Subject to 60-Credit Upper Limit
Relationship with Degree Policy 各授業科目は、学部・研究科の定める学位授与方針(DP)や教育課程編成の方針(CP)に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。
Notes
Text Code KN295

【Course Objectives】

Learning outcomes for this course, upon successful completion, include the ability to:

1) gain an up-to-date overview of the dynamics and trends of the game industry, its historical origins and future directions,
2) understand managerial practices in game companies and analyze specific matters associated with global games distribution,
3) evaluate game company internationalization strategies through platforms,
4) analyze game design and customer service from an ethical point of view, and design alternative, improved solutions based on this, and
5) experiment, through prototyping, with how gameful elements can be integrated across different organizational functions and industries.

【Course Contents】

Since the beginning of the 21st century, the game industry has grown rapidly, surpassing the film and music industries in global revenue. Located at the intersection of technological innovation and artistic creativity, the game industry is constantly renewing itself and pushing forward existing business models. With the proliferation of Internet and digital distribution, the game industry is truly global, innovative and digital, providing a rich context for revisiting international business studies. This course will address various issues that are central to managing successfully a gaming firm, such as: business model and business development strategy; fundamentals of monetization and analytics of games, user acquisition approaches and marketing; localization and global expansion as well as ethical game design.

※Please refer to Japanese Page for details including evaluations, textbooks and others.