日本語

Course Code etc
Academic Year 2024
College Graduate School of Business
Course Code KN304
Theme・Subtitle Dissecting Design Marketing Management
Class Format Face to face (all classes are face-to-face)
Class Format (Supplementary Items)
Campus Lecture
Campus Ikebukuro
Semester Spring Semester1
DayPeriod・Room Mon.4・7252, Mon.5・7252
Credit 2
Course Number MIB6201
Language English
Class Registration Method Course Code Registration
Grade (Year) Required 配当年次は開講学部のR Guideに掲載している科目表で確認してください。
prerequisite regulations
Acceptance of Other Colleges 履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。
course cancellation -(履修中止制度なし/ No system for cancellation)
Online Classes Subject to 60-Credit Upper Limit
Relationship with Degree Policy 各授業科目は、学部・研究科の定める学位授与方針(DP)や教育課程編成の方針(CP)に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。
Notes
Text Code KN304

【Course Objectives】

Learning outcomes for this course, upon successful completion, include the ability to: 1) understand how design, marketing, and management intersect; 2) reflect on design's role in marketing and branding; 3) analyze different value creation mechanisms and approaches; and 4) familiarize yourself with engaging and participatory marketing strategies

【Course Contents】

At first sight combining design, marketing, and management might seem like a mixed bag of disciplines. This is why this course aims at dissecting them to show how and why they are important from the perspective of managing design-driven organizations. In essence, the aim of this course is to analyze intersections between design, marketing, and management by covering seminal texts from each domain. In more concrete terms, we will cover topics such as: what is value, consumers as co-creators of value, designing strategy, innovation and design management, and organizations as parts of systemic changes and innovations.

※Please refer to Japanese Page for details including evaluations, textbooks and others.