日本語

Course Code etc
Academic Year 2024
College Graduate School of Business Administration
Course Code VL216
Theme・Subtitle
Class Format Face to face (all classes are face-to-face)
Class Format (Supplementary Items)
Campus Lecture
Campus Ikebukuro
Semester Spring Semester2
DayPeriod・Room Mon.G5・6210, Mon.G6・6210
Credit 2
Course Number BDS6700
Language Japanese
Class Registration Method Course Code Registration
Grade (Year) Required 配当年次は開講学部のR Guideに掲載している科目表で確認してください。
prerequisite regulations
Acceptance of Other Colleges 履修登録システムの『他学部・他研究科履修不許可科目一覧』で確認してください。
course cancellation -(履修中止制度なし/ No system for cancellation)
Online Classes Subject to 60-Credit Upper Limit
Relationship with Degree Policy 各授業科目は、学部・研究科の定める学位授与方針(DP)や教育課程編成の方針(CP)に基づき、カリキュラム上に配置されています。詳細はカリキュラム・マップで確認することができます。
Notes
Text Code VL216

【Course Objectives】

We will learn about hospitality and marketing methods for improving customer satisfaction in all industries, including the latest service engineering

【Course Contents】

In this class, in addition to thinking of service marketing as a core area of Service Business Management in the service industry in general, service marketing is studied as a marketing method for hospitality and customer satisfaction improvement in all industries. To be specific, we will learn not only the quality and value of services, hospitality, customer value, customer satisfaction, impression, CRM and service marketing, but also the cutting edge fields of service engineering and service related mathematical marketing. As with Service Marketing 1, in particular, we will focus on company branding, which is the core of service marketing, and will cover not only service branding, but also store branding, and self-branding and corporate branding for managers and developers and in the end, we will practice service marketing to improve the companies corporate value and brand value. Also, in terms of hospitality, customer value, customer satisfaction, and inspiration, we will also actually perform roleplay seminars with the supposed customer, and proceed with the class in a practical way.

※Please refer to Japanese Page for details including evaluations, textbooks and others.